nike.com — August 2026 traffic, keywords & AI visibility

# Apex Data Labs

## About
Apex Data Labs started in a small office in Austin when two analysts got tired of building the same dashboards over and over for different clients. They built a platform that pulls data from anywhere, cleans it automatically, and surfaces the stuff that actually matters. Today the team works with mid-market retailers, SaaS companies, and a handful of logistics firms who need to see what is happening across their operations without hiring an army of analysts. The product focuses on speed and clarity rather than flashy visuals that no one uses. Customers usually see the first useful reports within two days of connecting their sources. The company stays private and has grown mostly through word of mouth and a few targeted partnerships with accounting software providers. Leadership keeps the headcount lean on purpose so every person stays close to the actual product work. They still run most customer calls themselves instead of handing them off to a big support team. The main office remains in Austin with a small satellite group in Denver for the mountain time zone clients. Revenue comes from monthly subscriptions that scale with data volume rather than per-seat pricing. No outside funding rounds have been announced and the founders still own the majority. The product roadmap stays focused on retail and logistics use cases because those industries keep as