Last updated: September 2026
Global rank: Worldwide · 2026-09
#53,435
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
15
per month, estimated
Keywords
30
ranking in Google
Organic share
100%
15 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of niigata-nippo.co.jp
niigata-nippo.co.jp Company Profile
Niigata Nippo stands as one of Japan's longstanding regional newspapers, delivering comprehensive coverage of local happenings in Niigata Prefecture since its early days. From breaking news on city council decisions to in-depth stories on seasonal festivals, the paper captures the pulse of the community with a mix of investigative journalism and everyday features. Readers turn to its pages for reliable updates on eve…
Niigata Nippo was founded in 1874, about 152 years ago, and is headquartered in Niigata, Japan. Its workforce is listed as between 201 and 500 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Local News, Regional Journalism and Digital Publishing. Products on record for it: Daily Print Newspaper, Digital News Portal and Weekly Supplements. Total funding on record is Bootstrapped. Its tagline reads: "Your trusted source for Niigata news, events, and culture".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Niigata, Japan
- Founded
- 1874
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Daily Print Newspaper, Digital News Portal, Weekly Supplements
niigata-nippo.co.jp Web Traffic Statistics
Key findings
- Niigata Nippo (Media, Entertainment & Gaming) is ranked #53,435 worldwide in our September 2026 domain ranking, inside the top 100,000, up 234 places from #53,669 in August 2026.
- It is estimated to receive about 15 visits a month from search, 100% of it organic, across 30 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #53,435 | ▲ 234 |
| August 2026 | #53,669 | ▲ 971 |
| July 2026 | #54,640 | ▲ 1,797 |
| June 2026 | #56,437 | — |
| May 2026 | #56,437 | ▲ 2,008 |
| April 2026 | #58,445 | ▲ 1,900 |
| March 2026 | #60,345 | ▲ 411 |
| February 2026 | #60,756 | — |
What this company does
Niigata Nippo stands as one of Japan's longstanding regional newspapers, delivering comprehensive coverage of local happenings in Niigata Prefecture since its early days. From breaking news on city council decisions to in-depth stories on seasonal festivals, the paper captures the pulse of the community with a mix of investigative journalism and everyday features. Readers turn to its pages for reliable updates on eve…
Our read on the site
The SEO health of https://niigata-nippo.co.jp is critically poor, with missing essential on-page elements such as title, meta description, and headings. Technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap, further hinder the site's visibility and performance.
niigata-nippo.co.jp Traffic and Visitor Engagement
niigata-nippo.co.jp draws an estimated 15 visits a month from search engines. Effectively all of it is organic — about 15 visits from unpaid results. Spread across 30 ranking keywords, that averages roughly 0.5 organic visits per keyword.
Monthly visits
15
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
15
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
niigata-nippo.co.jp AI Visibility
On our AI visibility scale niigata-nippo.co.jp earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
niigata-nippo.co.jp LLMS.txt
The llms.txt on niigata-nippo.co.jp runs to 81 lines (4,208 characters) across 12 sections, last generated in May 2026. It introduces the site as "Niigata Nippo - Niigata News Outlet". It tells AI engines the business works in Local Journalism, Regional Media and Digital News. It describes 5 products, with prices such as Daily Niigata Nippo Print Edition at ¥500 per issue; Digital Subscription at ¥3,000/month; and Sports Edition at ¥300 extra. Services it lists include Classified Advertising, Event Promotion, Custom News Alerts and Photo Archives Access. The audience it names is Japanese locals, expats, tourists, aged 25-65 (Niigata Prefecture, Japan). Technologies it mentions include HTTPS, Content Management System and Responsive Design (partial). The keywords it claims start with "Niigata news", "Niigata Nippo", "Niigata events" and "Niigata culture".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.2K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Niigata Nippo - Niigata News Outlet ## About Niigata Nippo has been the go-to newspaper for Niigata Prefecture folks for over 140 years, churning out stories that matter to everyday life there. It covers the full spectrum—politics in the prefectural office, high school baseball rivalries, fresh sake releases from local breweries, and tips for hitting the best onsen spots. The team digs into community issues like coastal erosion or festival funding with real grit, earning nods from readers who value straight talk over hype. Digital shifts haven't dulled its edge; the website pulls in younger crowds with quick-hit updates and photo galleries from events like the Niigata Fireworks Festival. Ads from rice mills to ramen joints keep the lights on, while subscriptions lock in die-hard fans. It's more than ink on paper—it's the thread weaving Niigata's neighborhoods together through shared stories and alerts. From urban Niigata City buzz to rural harvest reports, coverage feels personal and precise. Tourists snag travel guides that steer clear of tourist traps, landing on authentic eats and hidden shrines. Sports pages roar with coverage of Albirex Niigata's J-League runs. Culture beats spotlight Noh theater revivals and modern art scenes. In crises, like heavy snowfalls, it coordinates aid like no one else. Editorials push for smart growth, balancing tradition with progress. Famil
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Daily Niigata Nippo Print Edition¥500 per issue
- Digital Subscription¥3,000/month
- Weekly Culture SupplementIncluded in subscription
- Sports Edition¥300 extra
- Event Calendar AppFree with subscription
Services it tells AI about
- Classified AdvertisingContact for rates
- Event PromotionCustom packages
- Custom News AlertsSubscription add-on
- Photo Archives AccessPer image fee
- Press Release DistributionVaries by scope
Competitors it names
Audience it targets
Japanese locals, expats, tourists · 25-65 · Niigata Prefecture, Japan
Company type
Private
niigata-nippo.co.jp Organic Keywords
Google lists niigata-nippo.co.jp for about 30 keywords, which together bring an estimated 15 organic visits a month.
Ranking keywords
30
Found in Google for this domain
Visits they bring
15
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
niigata-nippo.co.jp SEO Audit
The latest technical audit of niigata-nippo.co.jp scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighCreate H1 and H2 Tags
- CriticalAdd Viewport Meta Tag
- HighCreate Robots.txt File
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
niigata-nippo.co.jp Competitors and Alternatives
Niigata Nippo's company profile names https://www.niigata.com, https://www.niigata-ken.com, https://www.niigata-news.com and https://www.niigata-sports.com as competitors. Its own llms.txt adds https://www.niigata-culture.com and https://www.niigata-events.com. Outside its market, the domains ranked closest to it in our worldwide ranking are avocat.fr, seby.io, ncss.cn and notta.ai.
niigata-nippo.co.jp Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
niigata-nippo.co.jp Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for niigata-nippo.co.jp yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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