Last updated: September 2026
Global rank: Worldwide · 2026-09
#223,008
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
50
per month, estimated
Keywords
104
ranking in Google
Organic share
100%
50 organic visits
LLMS.txt
Published
75 lines AI engines can read
You're seeing the free preview of nico.it
nico.it Company Profile
Nico runs an online store focused on clothing, footwear and accessories for women, men and kids. They stock everyday pieces alongside seasonal collections that follow current trends without pushing fast fashion. The site highlights sustainable options and encourages customers to mix and match items for different occasions. Shoppers can browse dedicated sections for donna, uomo, bambina and bambino, making it easy to…
Nico was founded in 2016, about 10 years ago, and is headquartered in Milan, Italy. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Fashion Retail, E-commerce and Sustainable Fashion. Total funding on record is Bootstrapped. Its tagline reads: "Fashion that fits every season and every member of the family".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Milan, Italy
- Founded
- 2016
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
nico.it Web Traffic Statistics
Key findings
- Nico (Retail, E-commerce & Consumer Goods) is ranked #223,008 worldwide in our September 2026 domain ranking, up 25,454 places from #248,462 in August 2026.
- It is estimated to receive about 50 visits a month from search, 100% of it organic, across 104 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 75 lines.
- Its last technical audit scored 0/100, with "Improve Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #223,008 | ▲ 25,454 |
| August 2026 | #248,462 | ▼ 35,548 |
| July 2026 | #212,914 | ▲ 56,386 |
| June 2026 | #269,300 | — |
| May 2026 | #269,300 | ▲ 393,908 |
| April 2026 | #663,208 | ▼ 9,905 |
| March 2026 | #653,303 | ▼ 102,039 |
| February 2026 | #551,264 | — |
What this company does
Nico runs an online store focused on clothing, footwear and accessories for women, men and kids. They stock everyday pieces alongside seasonal collections that follow current trends without pushing fast fashion. The site highlights sustainable options and encourages customers to mix and match items for different occasions. Shoppers can browse dedicated sections for donna, uomo, bambina and bambino, making it easy to…
Our read on the site
The SEO health of https://nico.it shows significant areas for improvement, particularly in on-page elements such as the title and meta description, which are currently too short. Technical aspects also require attention, especially the absence of a robots.txt file and sitemap, which could hinder search engine indexing.
nico.it Traffic and Visitor Engagement
nico.it draws an estimated 50 visits a month from search engines. Effectively all of it is organic — about 50 visits from unpaid results. Spread across 104 ranking keywords, that averages roughly 0.5 organic visits per keyword.
Monthly visits
50
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
50
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nico.it AI Visibility
On our AI visibility scale nico.it earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
nico.it LLMS.txt
The llms.txt on nico.it runs to 75 lines (4,273 characters) across 12 sections, last generated in May 2026. It introduces the site as "Nico Fashion". It tells AI engines the business works in Fashion Retail, E-commerce and Sustainable Fashion. It describes 4 products, including Summer Cotton Dress, Leather Sneakers and Kids Denim Jacket. Services it lists include Free Shipping over €50, Easy Returns and Size Exchange. The audience it names is Families and individuals seeking affordable fashion, aged All ages (Italy). Technologies it mentions include HTTPS. The keywords it claims start with "clothing", "footwear", "accessories" and "summer outfits".
Status
Published
AI engines can read it
Lines
75
In the file
Size
4.3K
Characters
Sections
12
Updated May 25, 2026
What the file says
# Nico Fashion ## About Nico runs an online store focused on clothing, footwear and accessories for women, men and kids. They stock everyday pieces alongside seasonal collections that follow current trends without pushing fast fashion. The site highlights sustainable options and encourages customers to mix and match items for different occasions. Shoppers can browse dedicated sections for donna, uomo, bambina and bambino, making it easy to outfit the whole household in one visit. Nico keeps the experience straightforward with clear sizing guides and styling suggestions that feel practical rather than pushy. Their range covers summer outfits, wedding guest looks and casual weekend wear, all chosen to work across body types and ages. The brand pays attention to quality fabrics and eco-friendly materials where possible, which shows up in their product descriptions and blog-style content. Parents especially like the kids sections because the clothes hold up to real life while still looking current. Nico competes with bigger European players by offering a more curated selection and faster local shipping within Italy. The company updates its looks regularly so returning customers always find something new without feeling overwhelmed by endless choices. They also share simple fashion tips that help people build versatile wardrobes instead of buying single-use items. This approach has
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Summer Cotton DressContact for pricing
- Leather SneakersContact for pricing
- Kids Denim JacketContact for pricing
- Minimalist Tote BagContact for pricing
Services it tells AI about
- Free Shipping over €50Free
- Easy ReturnsFree
- Size ExchangeFree
Competitors it names
Audience it targets
Families and individuals seeking affordable fashion · All ages · Italy
Company type
Private
nico.it Organic Keywords
Google lists nico.it for about 104 keywords, which together bring an estimated 50 organic visits a month.
Ranking keywords
104
Found in Google for this domain
Visits they bring
50
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nico.it SEO Audit
The latest technical audit of nico.it scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImprove Title and Meta Description
- HighAdd Robots.txt and Sitemap.xml
- CriticalReduce Page Load Time
- MediumImplement Hreflang Tags
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nico.it Competitors and Alternatives
Nico's company profile names https://www.zalando.it, https://www.asos.com, https://www.mango.com and https://www.uniqlo.com as competitors. Its own llms.txt adds https://www.hm.com and https://www.bershka.com. Outside its market, the domains ranked closest to it in our worldwide ranking are nova2025linksys.com, waltonfamilyfoundation.org, office-mica.com and criterionforum.org.
nico.it Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nico.it Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nico.it yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nico.it
Neighbours of #223,008 in our worldwide ranking — each with its own report.
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