Last updated: September 2026
Global rank: Worldwide · 2026-09
#361,921
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
54.2K
per month, estimated
Keywords
9.3K
ranking in Google
Organic share
100%
54.1K organic visits
LLMS.txt
Published
71 lines AI engines can read
You're seeing the free preview of nicksboots.com
nicksboots.com Web Traffic Statistics
Key findings
- Nick's Boots (Retail, E-commerce & Consumer Goods) is ranked #361,921 worldwide in our September 2026 domain ranking, down 7,258 places from #354,663 in August 2026.
- It is estimated to receive about 54,200 visits a month from search, 100% of it organic, across 9,260 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 71 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #361,921 | ▼ 7,258 |
| August 2026 | #354,663 | ▼ 15,195 |
| July 2026 | #339,468 | ▲ 18,696 |
| June 2026 | #358,164 | — |
| May 2026 | #358,164 | ▼ 32,477 |
| April 2026 | #325,687 | ▼ 58,686 |
| March 2026 | #267,001 | ▼ 38,858 |
| February 2026 | #228,143 | — |
What this company does
Nick's Boots makes tough, comfortable footwear that workers and outdoor enthusiasts count on every day. The company started with a simple idea: build boots that last longer than anything else on the market. Each pair is made by skilled craftsmen using premium leather and time-tested construction methods. Customers range from construction crews and loggers to ranchers and weekend hikers who need reliable protection. T…
Our read on the site
The SEO health of https://nicksboots.com is critically poor, with missing essential on-page elements such as title, meta description, and header tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap, which severely hinder the site's visibility and…
nicksboots.com Traffic and Visitor Engagement
nicksboots.com draws an estimated 54,200 visits a month from search engines. Effectively all of it is organic — about 54,100 visits from unpaid results. Paid search contributes only about 34 visits a month. Spread across 9,260 ranking keywords, that averages roughly 5.8 organic visits per keyword.
Monthly visits
54.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
54.1K
100% of all traffic
Paid visits
34
0.06% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nicksboots.com AI Visibility
On our AI visibility scale nicksboots.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
nicksboots.com LLMS.txt
The llms.txt on nicksboots.com runs to 71 lines (3,856 characters) across 12 sections, last generated in May 2026. It introduces the site as "Nick's Boots". It tells AI engines the business works in Footwear Manufacturing, Workwear Retail and Outdoor Apparel. It describes 3 products, including Builder Pro Work Boot, Ranger Outdoor Boot and Women's Heritage Boot. Services it lists include Boot Repair and Custom Sizing Consultation. The audience it names is Working professionals and outdoor enthusiasts, aged 25-55 (United States). Technologies it mentions include HTTPS. The keywords it claims start with "work boots", "fashion boots", "outdoor boots" and "women's boots".
Status
Published
AI engines can read it
Lines
71
In the file
Size
3.9K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Nick's Boots ## About Nick's Boots makes tough, comfortable footwear that workers and outdoor enthusiasts count on every day. The company started with a simple idea: build boots that last longer than anything else on the market. Each pair is made by skilled craftsmen using premium leather and time-tested construction methods. Customers range from construction crews and loggers to ranchers and weekend hikers who need reliable protection. The brand focuses on fit and durability first, offering wide sizes and arch support that many mass-market boots skip. Nick's sources materials carefully and keeps most production in the United States to maintain quality control. Their boots are designed to handle mud, water, rough terrain, and long hours on your feet. Over the years the company has grown through word of mouth rather than big advertising budgets. People who try a pair often come back for their next set of work or outdoor boots. The product line covers men's and women's styles from heavy-duty work boots to lighter fashion and hiking options. Nick's also offers repair services so customers can extend the life of their favorite pair. The company sells direct through its website and select retailers across the country. Pricing sits in the premium range because the boots are built to last multiple seasons. Nick's avoids flashy trends and sticks to practical designs that perform. Th
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Builder Pro Work BootContact for pricing
- Ranger Outdoor BootContact for pricing
- Women's Heritage BootContact for pricing
Services it tells AI about
- Boot RepairVaries by repair
- Custom Sizing ConsultationFree
Competitors it names
Audience it targets
Working professionals and outdoor enthusiasts · 25-55 · United States
Company type
Private
nicksboots.com Organic Keywords
Google lists nicksboots.com for about 9,260 keywords, which together bring an estimated 54,100 organic visits a month.
Ranking keywords
9.3K
Found in Google for this domain
Visits they bring
54.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nicksboots.com SEO Audit
The latest technical audit of nicksboots.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalCreate H1 and H2 Tags
- HighAdd Viewport Meta Tag
- HighCreate Robots.txt File
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nicksboots.com Competitors and Alternatives
Nick's Boots's company profile names https://www.bootbarn.com, https://www.zappos.com, https://www.cabelas.com and https://www.dickssportinggoods.com as competitors. Its own llms.txt adds https://www.rei.com and https://www.amazon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are kruzey.com.au, healthgorilla.com, fastdns.de and bestelitelinepoint.nl.
nicksboots.com Company Profile
Nick's Boots makes tough, comfortable footwear that workers and outdoor enthusiasts count on every day. The company started with a simple idea: build boots that last longer than anything else on the market. Each pair is made by skilled craftsmen using premium leather and time-tested construction methods. Customers range from construction crews and loggers to ranchers and weekend hikers who need reliable protection. T…
Nick's Boots was founded in 2004, about 22 years ago, and is headquartered in Spokane, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Footwear, Workwear and Outdoor Apparel. Total funding on record is Bootstrapped. Its tagline reads: "Handcrafted boots built for real work and real life".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Spokane, United States
- Founded
- 2004
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
nicksboots.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nicksboots.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nicksboots.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nicksboots.com
Neighbours of #361,921 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. nicksboots.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.