Last updated: September 2026
Global rank: Worldwide · 2026-09
#321,734
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
0
per month, estimated
Keywords
0
ranking in Google
Organic share
0%
of all search traffic
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of nic.shell
nic.shell Company Profile
Shell Registry manages the .SHELL top-level domain, a brand-specific extension launched by Royal Dutch Shell to protect its digital assets and explore future online opportunities. As part of one of the world's largest energy companies, this registry focuses on domain registration, DNS management, and brand protection services tailored for corporate clients. It ensures secure, reliable handling of .SHELL domains amid…
Shell Registry was founded in 2015, about 11 years ago, and is headquartered in Netherlands. Its workforce is listed as between 11 and 50 employees. Its profile files it under Software & Internet, with further tags for Cybersecurity & Privacy, Domain Registry and DNS Management. Products on record for it: .SHELL Domain Registration, DNS Management Tools and Brand Protection Suite. Its tagline reads: "One of Royal Dutch Shell’s newest Internet top-level domains, .SHELL may be used in the future as opportunities arise.".
- Sector
- Software & Internet
- Headquarters
- Netherlands
- Founded
- 2015
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- .SHELL Domain Registration, DNS Management Tools, Brand Protection Suite
nic.shell Web Traffic Statistics
Key findings
- Shell Registry (Software & Internet) is ranked #321,734 worldwide in our September 2026 domain ranking, up 30,527 places from #352,261 in August 2026.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 165 lines.
- Its last technical audit scored 0/100, with "Enhance On-Page SEO Elements" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #321,734 | ▲ 30,527 |
| August 2026 | #352,261 | ▼ 18,982 |
| July 2026 | #333,279 | ▼ 20,168 |
| June 2026 | #313,111 | — |
| May 2026 | #313,111 | ▼ 32,639 |
| April 2026 | #280,472 | ▼ 17,209 |
| March 2026 | #263,263 | ▼ 13,883 |
| February 2026 | #249,380 | — |
What this company does
Shell Registry manages the .SHELL top-level domain, a brand-specific extension launched by Royal Dutch Shell to protect its digital assets and explore future online opportunities. As part of one of the world's largest energy companies, this registry focuses on domain registration, DNS management, and brand protection services tailored for corporate clients. It ensures secure, reliable handling of .SHELL domains amid…
Our read on the site
The SEO health of https://nic.shell is critically low due to a lack of essential on-page elements, technical issues, and missing content. Immediate attention is required to improve the site's visibility and user experience.
nic.shell Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nic.shell AI Visibility
On our AI visibility scale nic.shell earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
nic.shell LLMS.txt
The llms.txt on nic.shell runs to 165 lines (8,102 characters) across 12 sections, last generated in May 2026. It introduces the site as "Official Shell Registry". It tells AI engines the business works in Domain Registry, Brand Protection and DNS Services. It describes 5 products, including .SHELL Domain Registration, DNS Management Panel and Brand Monitoring Service. Services it lists include Custom DNS Setup, Brand Protection Consulting, Domain Portfolio Management and Compliance Audits. The audience it names is B2B Enterprises, IT Managers, Legal Teams (Global). Technologies it mentions include HTTPS/SSL, Responsive Viewport and Custom Registry Backend. The keywords it claims start with "Shell Registry", ".SHELL domain", "domain registration" and "top-level domains".
Status
Published
AI engines can read it
Lines
165
In the file
Size
8.1K
Characters
Sections
12
Updated May 13, 2026
What the file says
# Official Shell Registry ## About Shell Registry oversees the .SHELL generic top-level domain as an extension of Royal Dutch Shell's digital strategy. It specializes in domain registration services, DNS management, and comprehensive brand protection to safeguard intellectual property online. The registry provides secure infrastructure for .SHELL domains, focusing on future opportunities in Shell's expansive operations. Key offerings include domain transfers, website security protocols, and tools to combat cybersquatting. Despite technical gaps like absent robots.txt and slow loading, it delivers reliable backend services for enterprise needs. Targeted at businesses requiring robust digital asset management, it ensures compliance with ICANN standards. Shell Registry enhances Shell's global internet presence through exclusive namespace control. Services extend to monitoring and defensive registrations for trademark integrity. As a corporate TLD, it prioritizes strategic holding over mass public sales. This positions Shell ahead in branded domain adoption trends. Customers gain from integrated security features and expert DNS handling. The platform supports Shell's transition toward digital innovation in energy sectors. Overall, it exemplifies corporate foresight in internet governance and protection. **Areas of Work:** Domain Registry, Brand Protection, DNS Services ## Things
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- .SHELL Domain RegistrationContact for pricing
- DNS Management PanelContact for pricing
- Brand Monitoring ServiceContact for pricing
- Domain Transfer ToolsContact for pricing
- Security Add-onsContact for pricing
Services it tells AI about
- Custom DNS SetupCustom Quote
- Brand Protection ConsultingCustom Quote
- Domain Portfolio ManagementCustom Quote
- Compliance AuditsCustom Quote
- Security HardeningCustom Quote
Competitors it names
Audience it targets
B2B Enterprises, IT Managers, Legal Teams · Global
Company type
Private
nic.shell SEO Audit
The latest technical audit of nic.shell scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalEnhance On-Page SEO Elements
- HighCreate a Sitemap
- HighImplement Robots.txt
- MediumAdd Favicon
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nic.shell Competitors and Alternatives
Shell Registry's company profile names https://www.godaddy.com, https://www.namecheap.com, https://www.bluehost.com and https://www.register.com as competitors. Its own llms.txt adds https://www.domain.com and https://www.hover.com. Outside its market, the domains ranked closest to it in our worldwide ranking are shbamerica.com, just.at, blockadelabs.com and totallifechanges.com.
nic.shell Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nic.shell Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nic.shell Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nic.shell yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nic.shell
Neighbours of #321,734 in our worldwide ranking — each with its own report.
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