nhm.at — September 2026 traffic, keywords & AI visibility

nhm.at draws an estimated 3,136 visits a month from search engines. Effectively all of it is organic — about 3,136 visits from unpaid results. Spread across 421 ranking keywords, that averages roughly 7.4 organic visits per keyword.

On our AI visibility scale nhm.at earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

The llms.txt on nhm.at runs to 169 lines (9,130 characters) across 12 sections, last generated in May 2026. It introduces the site as "Naturhistorisches Museum Wien - Naturhistorisches Museum Wien". It tells AI engines the business works in Natural History Museums, Scientific Research, Cultural Education and Heritage Preservation. It describes 5 products, with prices such as Permanent Exhibition Tickets at €16/adult, Family Day Pass at €40 and Guided Audio Tour at €5. Services it lists include School Group Programs, Private Guided Tours, Research Access and Event Venue Rental. The audience it names is Families, Tourists, Students, Researchers, aged All Ages (Austria, Europe, Global). Technologies it mentions include HTTPS, CMS, Multimedia Embed and Event Ticketing System. The keywords it claims start with "naturhistorisches museum", "nhm wien", "natural history vienna" and "fossils vienna". It gives the company type as Public Institution.

# Naturhistorisches Museum Wien - Naturhistorisches Museum Wien

## About
Nestled in Vienna's Museum Quarter, the Naturhistorisches Museum Wien ranks among the globe's top natural history institutions with roots stretching back 250 years. Housing 25 million specimens, it showcases everything from dazzling gem halls to towering dinosaur skeletons and ancient mummies. Scientists here don't just preserve—they actively research evolution, geology, and biodiversity, publishing findings that shape global understanding. Families love the interactive zones where kids dig for fossils or explore planetary models. Schools book tailored programs that align with curricula on earth sciences and human origins. Tourists snap selfies in the opulent halls designed by neoclassical architects. Temporary shows on topics like climate change or deep-sea life pack in crowds year-round. The museum's digitization drive puts thousands of artifacts online for virtual explorers everywhere. Conservation labs restore treasures damaged by time or travel. Lectures by world-renowned experts draw science enthusiasts weekly. Collaborations with peers like the Smithsonian yield joint expeditions. The on-site library stacks rare volumes for serious scholars. Gift shops brim with replicas, books, and jewelry inspired by exhibits. Cafes serve Austrian fare with views of Maria-Theresien-Platz. Accessibility ramps and 

Google lists nhm.at for about 421 keywords, which together bring an estimated 3,136 organic visits a month.

The latest technical audit of nhm.at scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Naturhistorisches Museum Wien's company profile names https://www.amnh.org, https://naturalhistory.si.edu and https://www.naturkundemuseum.berlin as competitors. Its own llms.txt adds https://www.rmn.fr and https://www.fieldmuseum.org. Outside its market, the domains ranked closest to it in our worldwide ranking are tradedata.pro, deyparts.com, xunjiepdf.com and vientosur.info.

https://www.amnh.org

https://naturalhistory.si.edu

https://www.naturkundemuseum.berlin

https://www.rmn.fr

https://www.fieldmuseum.org