Last updated: August 2026
Global rank: Worldwide · 2026-08
#55,368
AI visibility: Grade A+
90
SEO health: Latest audit
70
Visits
17.7K
per month, estimated
Keywords
2.7K
ranking in Google
Organic share
100%
17.7K organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of nhle.com
nhle.com Web Traffic Statistics
Key findings
- National Hockey League (Sports) is ranked #55,368 worldwide in our August 2026 domain ranking, inside the top 100,000, down 10,786 places from #44,582 in July 2026.
- It is estimated to receive about 17,700 visits a month from search, 100% of it organic, across 2,724 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 136 lines.
- Its last technical audit scored 70/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #55,368 | ▼ 10,786 |
| July 2026 | #44,582 | ▼ 12,901 |
| June 2026 | #31,681 | — |
| May 2026 | #31,681 | ▼ 11,716 |
| April 2026 | #19,965 | ▲ 5,702 |
| March 2026 | #25,667 | ▼ 1,387 |
| February 2026 | #24,280 | — |
What this company does
The National Hockey League operates this site as its main online home for everything related to professional hockey. Visitors can find daily game coverage along with team rosters, player statistics, full season schedules, current standings, and a library of video clips from recent matchups. The platform also includes dedicated sections for league news and advanced metrics that track on-ice performance across all thir…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
nhle.com Traffic and Visitor Engagement
nhle.com draws an estimated 17,700 visits a month from search engines. Effectively all of it is organic — about 17,700 visits from unpaid results. Spread across 2,724 ranking keywords, that averages roughly 6.5 organic visits per keyword.
Monthly visits
17.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
17.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nhle.com AI Visibility
On our AI visibility scale nhle.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
nhle.com LLMS.txt
The llms.txt on nhle.com runs to 136 lines (5,449 characters) across 12 sections, last generated in March 2026. It introduces the site as "National Hockey League Official Website". It tells AI engines the business works in Sports, Entertainment and Media. It describes 3 products, with prices such as NHL GameCenter at $24.99/month. Services it lists include Ticket Sales and Fan Engagement Programs. The audience it names is Sports Fans, Athletes, Families, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and AWS. The keywords it claims start with "National Hockey League", "NHL news", "NHL rosters" and "NHL stats".
Status
Published
AI engines can read it
Lines
136
In the file
Size
5.4K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# National Hockey League Official Website ## About The National Hockey League (NHL) is a premier professional ice hockey league in North America, comprising 32 teams. It is dedicated to promoting the sport of ice hockey by providing fans with the latest news, stats, schedules, and team rosters. The NHL engages millions of fans worldwide through live games, highlights, and exclusive content, while focusing on community engagement and youth development to grow the sport globally. **Areas of Work:** Sports, Entertainment, Media ## Things to Remember - **Website:** https://nhle.com - **Address:** 1185 Avenue of the Americas, New York, NY 10036, United States - **Contact:** [email protected] - **Phone:** +1-212-789-2000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $5.1B - **Hiring Status:** Yes, actively hiring ## Products - **Live Game Streaming** (Contact for pricing): Stream live NHL games with real-time updates and commentary through the official platform. - **NHL GameCenter** ($24.99/month): Access on-demand game replays, highlights, and exclusive content for NHL fans. - **Merchandise Sales** (Varies by product): Official NHL jerseys, apparel, and accessories for fans of all teams. ## Services - **Ticket Sales** (Varies by game and location): Purchase tickets for l
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Live Game StreamingContact for pricing
- NHL GameCenter$24.99/month
- Merchandise SalesVaries by product
Services it tells AI about
- Ticket SalesVaries by game and location
- Fan Engagement ProgramsFree or Contact for quote
Competitors it names
Audience it targets
Sports Fans, Athletes, Families · 18-54 · Global
Company type
Private · actively hiring
nhle.com Organic Keywords
Google lists nhle.com for about 2,724 keywords, which together bring an estimated 17,700 organic visits a month.
Ranking keywords
2.7K
Found in Google for this domain
Visits they bring
17.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nhle.com SEO Audit
The latest technical audit of nhle.com scored 70 out of 100 overall. Performance is its weakest area at 34, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighMinimize HTTP Requests
- MediumLeverage Browser Caching
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nhle.com Competitors and Alternatives
National Hockey League's company profile names nhl.com, espn.com and sports.yahoo.com as competitors. Its own llms.txt adds sportsnet.ca, cbssports.com and thehockeynews.com. Outside its market, the domains ranked closest to it in our worldwide ranking are foxycart.com, novax-ltc.com, cefetmg.br and zwdj.top.
nhle.com Company Profile
The National Hockey League operates this site as its main online home for everything related to professional hockey. Visitors can find daily game coverage along with team rosters, player statistics, full season schedules, current standings, and a library of video clips from recent matchups. The platform also includes dedicated sections for league news and advanced metrics that track on-ice performance across all thir…
National Hockey League was founded in 1917, about 109 years ago, and is headquartered in New York, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Sports, with further tags for Entertainment, Media and Professional Sports League. Products on record for it: Live Game Streaming, NHL GameCenter and Merchandise Sales. Reported revenue is $5.1B (2022). Its tagline reads: "Official Site of the National Hockey League".
- Sector
- Sports
- Headquarters
- New York, United States
- Founded
- 1917
- Employees
- 501-1000
- Revenue
- $5.1B (2022)
- Funding
- Not Disclosed
- Products
- Live Game Streaming, NHL GameCenter, Merchandise Sales
nhle.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nhle.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nhle.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nhle.com
Neighbours of #55,368 in our worldwide ranking — each with its own report.
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