Last updated: September 2026
Global rank: Worldwide · 2026-09
#272,184
AI visibility: Grade A
80
SEO health: Latest audit
66
Visits
45.4K
per month, estimated
Keywords
346
ranking in Google
Organic share
100%
45.4K organic visits
LLMS.txt
Published
142 lines AI engines can read
You're seeing the free preview of netbenefits.com
netbenefits.com Company Profile
Fidelity NetBenefits serves as the dedicated portal for individuals to handle their employer-provided retirement and benefits accounts. Through this site, users can view their account details, make changes to how their money is invested, and keep track of contributions over time. It connects directly with company benefits programs, making it simple for participants to interact with plans that their employers have set…
NetBenefits was founded in 2000, about 26 years ago, and is headquartered in Boston, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Abigail Johnson. Its profile files it under Financial Services, with further tags for Employee Benefits, Technology and B2B. Products on record for it: Retirement Plan Management, Health Benefits Administration and Employee Perks and Discounts. Reported revenue is $200M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Empowering Your Financial Future".
- Sector
- Financial Services
- Headquarters
- Boston, United States
- Founded
- 2000
- Employees
- 501-1000
- Revenue
- $200M (2023)
- Funding
- Bootstrapped
- Founders
- Abigail Johnson
- Products
- Retirement Plan Management, Health Benefits Administration, Employee Perks and Discounts
netbenefits.com Web Traffic Statistics
Key findings
- NetBenefits (Financial Services) is ranked #272,184 worldwide in our September 2026 domain ranking, down 5,868 places from #266,316 in August 2026.
- It is estimated to receive about 45,400 visits a month from search, 100% of it organic, across 346 ranking keywords.
- Its AI visibility score is 80 out of 100 (grade A), with a published llms.txt of 142 lines.
- Its last technical audit scored 66/100, with "Implement a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #272,184 | ▼ 5,868 |
| August 2026 | #266,316 | ▼ 8,276 |
| July 2026 | #258,040 | ▼ 8,517 |
| June 2026 | #249,523 | — |
| May 2026 | #249,523 | ▼ 9,293 |
| April 2026 | #240,230 | ▲ 1,146 |
| March 2026 | #241,376 | ▼ 4,342 |
| February 2026 | #237,034 | — |
What this company does
Fidelity NetBenefits serves as the dedicated portal for individuals to handle their employer-provided retirement and benefits accounts. Through this site, users can view their account details, make changes to how their money is invested, and keep track of contributions over time. It connects directly with company benefits programs, making it simple for participants to interact with plans that their employers have set…
Our read on the site
The overall SEO health of netbenefits.com is concerning, with critical issues in on-page SEO and technical aspects. The site has no meta description, missing H1 tags, and lacks a robots.txt and sitemap, which significantly hampers its visibility and performance in search engines.
netbenefits.com Traffic and Visitor Engagement
netbenefits.com draws an estimated 45,400 visits a month from search engines. Effectively all of it is organic — about 45,400 visits from unpaid results. Spread across 346 ranking keywords, that averages roughly 131 organic visits per keyword.
Monthly visits
45.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
45.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
netbenefits.com AI Visibility
On our AI visibility scale netbenefits.com earns 80 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on SEO health (13/20) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
67/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
netbenefits.com LLMS.txt
The llms.txt on netbenefits.com runs to 142 lines (6,526 characters) across 12 sections, last generated in January 2026. It introduces the site as "NetBenefits Official Website". It tells AI engines the business works in Financial Services, Employee Benefits and Technology. It describes 3 products, including Retirement Plan Management, Health Benefits Administration and Employee Perks and Discounts. Services it lists include Financial Wellness Consulting and Benefits Enrollment Support. The audience it names is Professionals, Employers, HR Managers, aged 25-54 (United States). Technologies it mentions include JavaScript, HTML5, CSS3, AWS and Java. The keywords it claims start with "employee benefits", "retirement planning", "health savings accounts" and "financial wellness".
Status
Published
AI engines can read it
Lines
142
In the file
Size
6.5K
Characters
Sections
12
Updated Jan 28, 2026
What the file says
# NetBenefits Official Website ## About NetBenefits, a subsidiary of Fidelity Investments, offers a robust platform for managing employee benefits, including retirement plans, health benefits, and other perks. The company focuses on simplifying financial resource management for both employers and employees, ensuring easy access and informed decision-making. With a strong emphasis on user experience and customer service, NetBenefits empowers individuals to secure their financial futures. **Areas of Work:** Financial Services, Employee Benefits, Technology ## Things to Remember - **Website:** https://netbenefits.com - **Address:** 245 Summer Street, Boston, MA 02210, United States - **Contact:** [email protected] - **Phone:** +1-800-343-3548 - **Hours:** Mon-Fri: 8AM-8PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Retirement Plan Management** (Contact for pricing): A comprehensive solution for managing 401(k) and other retirement plans with personalized investment options and tracking tools. - **Health Benefits Administration** (Contact for pricing): Streamlined administration of health savings accounts (HSAs) and other healthcare benefits for employees and employers. - **Employee Perks and Discounts** (Contact for pricing): A p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Retirement Plan ManagementContact for pricing
- Health Benefits AdministrationContact for pricing
- Employee Perks and DiscountsContact for pricing
Services it tells AI about
- Financial Wellness ConsultingContact for quote
- Benefits Enrollment SupportContact for quote
Competitors it names
Audience it targets
Professionals, Employers, HR Managers · 25-54 · United States
Company type
Private · actively hiring
netbenefits.com Organic Keywords
Google lists netbenefits.com for about 346 keywords, which together bring an estimated 45,400 organic visits a month.
Ranking keywords
346
Found in Google for this domain
Visits they bring
45.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
netbenefits.com SEO Audit
The latest technical audit of netbenefits.com scored 66 out of 100 overall. Performance is its weakest area at 28, while accessibility scores highest at 93. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Meta Description
- CriticalAdd H1 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
netbenefits.com Competitors and Alternatives
NetBenefits's company profile names www.adp.com, www.paychex.com and www.bamboohr.com as competitors. Its own llms.txt adds www.fidelity.com, www.vanguard.com and www.charlesschwab.com. Outside its market, the domains ranked closest to it in our worldwide ranking are oxfordonlinepharmacy.co.uk, customfit.ai, godownloader.com and ipic.su.
netbenefits.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
netbenefits.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for netbenefits.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to netbenefits.com
Neighbours of #272,184 in our worldwide ranking — each with its own report.
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