Last updated: September 2026

Sep 2026

nefe.org — September 2026 traffic, keywords & AI visibility

National Endowment for Financial EducationFinancial Literacy

Global rank: Worldwide · 2026-09

#186,308

AI visibility: Grade C

67

SEO health: Not audited

—

Visits

6.4K

per month, estimated

Keywords

789

ranking in Google

Organic share

100%

6.4K organic visits

LLMS.txt

Published

158 lines AI engines can read

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nefe.org Web Traffic Statistics

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Key findings

  • National Endowment for Financial Education (Financial Literacy) is ranked #186,308 worldwide in our September 2026 domain ranking, down 3,101 places from #183,207 in August 2026.
  • It is estimated to receive about 6,432 visits a month from search, 100% of it organic, across 789 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 158 lines.
nefe.org global rank history
MonthRankMove
September 2026#186,308▼ 3,101
August 2026#183,207▲ 795
July 2026#184,002▼ 3,213
June 2026#180,789—
May 2026#180,789▲ 76
April 2026#180,865▲ 3,781
March 2026#184,646▼ 11,572
February 2026#173,074—

What this company does

The National Endowment for Financial Education, known as NEFE, stands as a nonprofit powerhouse in the world of personal finance education. Since kicking off back in the early '70s, they've been crafting tools and programs that help everyday folks—from kids in high school to adults juggling bills—get a real grip on money matters. Think interactive curricula, free online resources, and research-driven guides that cut…

nefe.org Traffic and Visitor Engagement

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nefe.org draws an estimated 6,432 visits a month from search engines. Effectively all of it is organic — about 6,432 visits from unpaid results. Spread across 789 ranking keywords, that averages roughly 8.2 organic visits per keyword.

Monthly visits

6.4K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

6.4K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

nefe.org AI Visibility

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On our AI visibility scale nefe.org earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data5/5

Detected

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nefe.org LLMS.txt

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The llms.txt on nefe.org runs to 158 lines (8,671 characters) across 12 sections, last generated in April 2026. It introduces the site as "NEFE - National Endowment for Financial Education". It tells AI engines the business works in Financial Education, Financial Literacy and Non-Profit Philanthropy. It describes 4 products, with prices such as High School Financial Planning Program at Free, Gen i Revolution at Free and Money Talk$ Toolkits at Free. Services it lists include Educator Training Workshops, Community Financial Seminars, Program Evaluation Services and Research Consulting. The audience it names is Students, teachers, parents, low-income families, aged 13+ (United States). Technologies it mentions include YouTube, HTML/CSS, JavaScript, Google Analytics and SSL Certificates. The keywords it claims start with "financial literacy", "personal finance education", "money management" and "budgeting for teens". It gives the company type as Non-Profit.

Status

Published

AI engines can read it

Lines

158

In the file

Size

8.7K

Characters

Sections

12

Updated Apr 30, 2026

What the file says

# NEFE - National Endowment for Financial Education

## About
NEFE, or the National Endowment for Financial Education, has been a trailblazer in financial literacy since 1972, delivering no-cost resources that demystify money for Americans of all walks. They specialize in programs hitting schools hard with practical lessons on saving, debt, and future planning, while also serving up adult-focused tools for real-life hurdles like emergencies or retirement. Everything's backed by studies showing lasting behavior shifts, not just quick tips. From interactive games to teacher guides, their stuff's built for busy lives and diverse needs, partnering with orgs to scale reach. NEFE tackles gaps in underserved spots, pushing policy for broader education access too. It's all about turning knowledge into action for financial freedom.

Key hits include the High School Financial Planning Program, used in thousands of classrooms to prep kids for adulthood. Gen i Revolution gamifies learning, making finance fun without dumbing it down. Freebies like Money Talk$ offer bite-sized advice on everything from credit scores to taxes. They train educators, run community sessions, and research trends to stay ahead. Participants rave about gaining confidence, with data proving better decisions post-program.

NEFE's nonprofit model keeps it mission-driven, free of sales pitches. They influence standards

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Financial EducationFinancial LiteracyNon-Profit Philanthropy

Keywords it claims

financial literacypersonal finance educationmoney managementbudgeting for teensfinancial planning toolsyouth financial educationnonprofit finance resourcesfinancial wellness programsschool finance curriculumadult money skills

Technologies

YouTubeHTML/CSSJavaScriptGoogle AnalyticsSSL Certificates

Products it tells AI about

  • High School Financial Planning ProgramFree
  • Gen i RevolutionFree
  • Money Talk$ ToolkitsFree
  • Financial Wellness ResourcesFree

Services it tells AI about

  • Educator Training WorkshopsFree or subsidized
  • Community Financial SeminarsFree
  • Program Evaluation ServicesContact for details
  • Research ConsultingGrant-funded

Competitors it names

https://www.everfi.comhttps://www.ngpf.orghttps://www.jumpstart.orghttps://www.consumerfinance.govhttps://www.ramseysolutions.comhttps://moneyasyougrow.org

Audience it targets

Students, teachers, parents, low-income families · 13+ · United States

Company type

Non-Profit

nefe.org Organic Keywords

See all keywords

Google lists nefe.org for about 789 keywords, which together bring an estimated 6,432 organic visits a month.

Ranking keywords

789

Found in Google for this domain

Visits they bring

6.4K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Financial LiteracyEducation TechnologyNon-ProfitPersonal FinanceHigh School Financial Planning ProgramGen i RevolutionMoney Talk$ Tabloid

nefe.org Competitors and Alternatives

Compare competitors

National Endowment for Financial Education's company profile names EVERFI, Next Gen Personal Finance (NGPF) and Jump$tart Coalition as competitors. Its own llms.txt adds https://www.ngpf.org, https://www.jumpstart.org, https://www.consumerfinance.gov, https://www.ramseysolutions.com and https://moneyasyougrow.org. Outside its market, the domains ranked closest to it in our worldwide ranking are cena.fr, peopleready.com, hotline.tg and cp.com.

EVERFI
Next Gen Personal Finance (NGPF)
Jump$tart Coalition
https://www.ngpf.org
https://www.jumpstart.org
https://www.consumerfinance.gov
https://www.ramseysolutions.com
https://moneyasyougrow.org

nefe.org Company Profile

View full profile

The National Endowment for Financial Education, known as NEFE, stands as a nonprofit powerhouse in the world of personal finance education. Since kicking off back in the early '70s, they've been crafting tools and programs that help everyday folks—from kids in high school to adults juggling bills—get a real grip on money matters. Think interactive curricula, free online resources, and research-driven guides that cut…

National Endowment for Financial Education was founded in 1972, about 54 years ago, and is headquartered in Lakewood, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Financial Literacy, with further tags for Education Technology, Non-Profit and Personal Finance. Products on record for it: High School Financial Planning Program, Gen i Revolution and Money Talk$ Tabloid. Its tagline reads: "Empowering financial decisions for lasting well-being".

Financial LiteracyEducation TechnologyNon-ProfitPersonal Finance
Sector
Financial Literacy
Headquarters
Lakewood, United States
Founded
1972
Employees
11-50
Revenue
Not Disclosed
Funding
Not Disclosed
Products
High School Financial Planning Program, Gen i Revolution, Money Talk$ Tabloid

nefe.org Traffic by Country

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Top customer markets

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