Last updated: September 2026
Global rank: Worldwide · 2026-09
#2,489
AI visibility: Grade A+
94
SEO health: Latest audit
57
Visits
135.2M
per month, estimated
Keywords
508.0K
ranking in Google
Organic share
100%
135.2M organic visits
LLMS.txt
Published
141 lines AI engines can read
You're seeing the free preview of nba.com
nba.com Company Profile
NBA.com functions as the central hub for professional basketball information, providing real-time scores, detailed player and team statistics, full game schedules, and regular news updates on league happenings. Visitors can also explore options for buying tickets to live events or subscribing to streams that let them follow games from anywhere. The site organizes content around teams, players, and upcoming matchups s…
National Basketball Association (NBA) was founded in 1946, about 80 years ago, and is headquartered in New York, United States. Its workforce is listed as between 501 and 1,000 employees. Its founders are Walter Brown and Maurice Podoloff. Its profile files it under Sports, with further tags for Entertainment, Media and Subscription-based. Products on record for it: NBA League Pass, Merchandise and Live Game Streaming. Reported revenue is $8.3B (2022). Its tagline reads: "The official site of the NBA for the latest NBA Scores, Stats & News.".
- Sector
- Sports
- Headquarters
- New York, United States
- Founded
- 1946
- Employees
- 501-1000
- Revenue
- $8.3B (2022)
- Funding
- Not Disclosed
- Founders
- Walter Brown, Maurice Podoloff
- Products
- NBA League Pass, Merchandise, Live Game Streaming
nba.com Web Traffic Statistics
Key findings
- National Basketball Association (NBA) (Sports) is ranked #2,489 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 135.2 million visits a month from search, 100% of it organic, across 508,000 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 141 lines.
- Its last technical audit scored 57/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #2,489 | — |
| August 2026 | #2,489 | ▼ 412 |
| July 2026 | #2,077 | ▼ 43 |
| June 2026 | #2,034 | — |
| May 2026 | #2,034 | ▼ 91 |
| April 2026 | #1,943 | ▲ 41 |
| March 2026 | #1,984 | ▲ 42 |
| February 2026 | #2,026 | — |
What this company does
NBA.com functions as the central hub for professional basketball information, providing real-time scores, detailed player and team statistics, full game schedules, and regular news updates on league happenings. Visitors can also explore options for buying tickets to live events or subscribing to streams that let them follow games from anywhere. The site organizes content around teams, players, and upcoming matchups s…
Our read on the site
The overall SEO health of NBA.com is moderate, with significant opportunities for improvement in performance and accessibility. The site has a solid SEO score but lacks critical on-page elements like H1 tags, which could enhance its visibility and user experience.
nba.com Traffic and Visitor Engagement
nba.com draws an estimated 135.2 million visits a month from search engines. Effectively all of it is organic — about 135.2 million visits from unpaid results. Paid search contributes only about 66 visits a month. Spread across 508,000 ranking keywords, that averages roughly 266 organic visits per keyword.
Monthly visits
135.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
135.2M
100% of all traffic
Paid visits
66
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nba.com AI Visibility
On our AI visibility scale nba.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
nba.com LLMS.txt
The llms.txt on nba.com runs to 141 lines (6,285 characters) across 12 sections, last generated in February 2026. It introduces the site as "NBA - National Basketball Association". It tells AI engines the business works in Sports, Entertainment and Media. It describes 3 products, with prices such as NBA League Pass at $14.99/month or $99.99/season. Services it lists include Live Game Streaming, Fantasy Basketball and Fan Engagement Events. The audience it names is Sports Fans, Athletes, Youth, Families, aged 18-54 (Global). Technologies it mentions include HTML5, JavaScript, AWS and React. The keywords it claims start with "NBA", "NBA scores", "NBA stats" and "NBA news".
Status
Published
AI engines can read it
Lines
141
In the file
Size
6.3K
Characters
Sections
12
Updated Feb 26, 2026
What the file says
# NBA - National Basketball Association ## About The National Basketball Association (NBA) is a premier professional basketball league in North America, comprising 30 teams and showcasing top-tier talent globally. It offers fans real-time scores, schedules, player stats, and breaking news through its digital platforms. Additionally, the NBA engages a worldwide audience with live game streaming via NBA League Pass and promotes basketball culture through merchandise and events. **Areas of Work:** Sports, Entertainment, Media ## Things to Remember - **Website:** https://nba.com - **Address:** 645 Fifth Avenue, New York, NY 10022, United States - **Contact:** [email protected] - **Phone:** +1-212-407-8000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $8.3B - **Hiring Status:** Yes, actively hiring ## Products - **NBA League Pass** ($14.99/month or $99.99/season): A subscription-based service that allows fans to stream live and on-demand NBA games, including regular season, playoffs, and exclusive content. - **NBA Merchandise** (Varies by item): Official NBA apparel, jerseys, accessories, and collectibles featuring team logos and player branding for fans worldwide. - **NBA Tickets** (Varies by game and seating): Purchase tickets to attend live NBA games, including regular
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- NBA League Pass$14.99/month or $99.99/season
- NBA MerchandiseVaries by item
- NBA TicketsVaries by game and seating
Services it tells AI about
- Live Game StreamingIncluded with NBA League Pass subscription
- Fantasy BasketballFree or Premium plans available
- Fan Engagement EventsVaries by event
Competitors it names
Audience it targets
Sports Fans, Athletes, Youth, Families · 18-54 · Global
Company type
Private · actively hiring
nba.com Organic Keywords
Google lists nba.com for about 508,000 keywords, which together bring an estimated 135.2 million organic visits a month.
Ranking keywords
508.0K
Found in Google for this domain
Visits they bring
135.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nba.com SEO Audit
The latest technical audit of nba.com scored 57 out of 100 overall. Performance is its weakest area at 18, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighOptimize Page Load Speed
- MediumEnhance Accessibility Features
- MediumCreate a llms.txt File
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nba.com Competitors and Alternatives
National Basketball Association (NBA)'s company profile names wnba.com, fiba.basketball and euroleague.net as competitors. Its own llms.txt adds espn.com, bleacherreport.com and sports.yahoo.com/nba. Outside its market, the domains ranked closest to it in our worldwide ranking are here.com, paramountplus.com, home-assistant.io and crunchyroll.com.
nba.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nba.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nba.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nba.com
Neighbours of #2,489 in our worldwide ranking — each with its own report.
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