Last updated: September 2026
Global rank: Worldwide · 2026-09
#398,722
AI visibility: Grade A
85
SEO health: Latest audit
78
Visits
1.1K
per month, estimated
Keywords
1.4K
ranking in Google
Organic share
100%
1.1K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of naylors.com
naylors.com Company Profile
Naylors Equestrian stands as a cornerstone for horse enthusiasts across the UK, offering an extensive range of saddlery, clothing, and horse care essentials that blend quality with affordability. From beginner riders to seasoned competitors, they cater to everyone in the equestrian world with products sourced from top brands and their own reliable lines. What sets Naylors apart is their deep understanding of the ride…
Founded in 1946 (about 80 years ago), Naylors Equestrian is based in Manchester, United Kingdom. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Equestrian Retail; and Pet Supplies. Products on record for it: Saddles & Bridles, Riding Boots & Clothing, Horse Grooming Supplies and Supplements & Nutrition. Total funding on record is Bootstrapped. Its tagline reads: "Your one-stop equestrian shop for premium horse riding gear and tack".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Manchester, United Kingdom
- Founded
- 1946
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Saddles & Bridles, Riding Boots & Clothing, Horse Grooming Supplies, Supplements & Nutrition
naylors.com Web Traffic Statistics
Key findings
- Naylors Equestrian (Retail, E-commerce & Consumer Goods) is ranked #398,722 worldwide in our September 2026 domain ranking, down 37,670 places from #361,052 in August 2026.
- It is estimated to receive about 1,124 visits a month from search, 100% of it organic, across 1,357 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 81 lines.
- Its last technical audit scored 78/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #398,722 | ▼ 37,670 |
| August 2026 | #361,052 | ▲ 1,184 |
| July 2026 | #362,236 | ▼ 63,471 |
| June 2026 | #298,765 | — |
| May 2026 | #298,765 | ▲ 57,378 |
| April 2026 | #356,143 | ▼ 52,883 |
| March 2026 | #303,260 | ▼ 37,855 |
| February 2026 | #265,405 | — |
What this company does
Naylors Equestrian stands as a cornerstone for horse enthusiasts across the UK, offering an extensive range of saddlery, clothing, and horse care essentials that blend quality with affordability. From beginner riders to seasoned competitors, they cater to everyone in the equestrian world with products sourced from top brands and their own reliable lines. What sets Naylors apart is their deep understanding of the ride…
Our read on the site
The overall SEO health of Naylors Equestrian is moderate, with a strong accessibility score but significant room for improvement in performance and technical SEO aspects. The lack of H1 tags and the absence of a robots.txt and sitemap file are critical issues that need immediate attention to enhance visibility and inde…
naylors.com Traffic and Visitor Engagement
Search engines send naylors.com an estimated 1,124 visits a month. Effectively all of it is organic — about 1,124 visits from unpaid results. Spread across 1,357 ranking keywords, that averages roughly 0.8 organic visits per keyword.
Monthly visits
1.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
naylors.com AI Visibility
naylors.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
naylors.com LLMS.txt
The llms.txt on naylors.com runs to 81 lines (3,992 characters) across 12 sections, last generated in May 2026. It introduces the site as "Naylors Equestrian - Premier UK Tack Shop & Saddlery". It tells AI engines the business works in Equestrian Retail, Pet Supplies and Sports Equipment. It describes 5 products, with prices such as Naylor's All-Purpose Saddle at £250-£450, Dublin River Boots at £80-£120 and Naf Superflex Magnet Boots at £60/pair. Services it lists include Saddle Fitting Advice, Nationwide UK Shipping, Product Customization and Returns & Exchanges. The audience it names is Equestrian enthusiasts, horse owners, riders, aged 25-55 (United Kingdom). Technologies it mentions include HTTPS Security, Responsive Viewport and E-commerce Platform. The keywords it claims start with "equestrian shop", "tack shop", "saddlery" and "horse riding gear".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.0K
Characters
Sections
12
Updated May 12, 2026
What the file says
# Naylors Equestrian - Premier UK Tack Shop & Saddlery ## About Naylors Equestrian has been kitting out riders and their horses since 1946, evolving from a local Manchester saddlery into a go-to online destination for all things equestrian. They stock thousands of items, from high-end saddles and bespoke bridles to everyday grooming tools and rider apparel that holds up in rain or shine. Riders trust Naylors for their no-nonsense approach—solid gear at fair prices, backed by folks who actually know horses. Whether you're a first-timer fumbling with stirrups or a pro prepping for Badminton, their site makes it simple to find what works. They've got the classics covered alongside newer trends like eco-leathers and joint supplements that actually deliver. Community matters here too; their content on saddle fitting and horse health keeps customers coming back smarter. Shipping's swift across the UK, and returns are hassle-free, which counts for a lot in a sport where fit is everything. In short, Naylors isn't just selling stuff—they're fueling the passion that keeps equestrian alive and kicking. **Areas of Work:** Equestrian Retail, Pet Supplies, Sports Equipment ## Things to Remember - **Website:** https://naylors.com - **Address:** Manchester, United Kingdom - **Contact:** - **Phone:** - **Hours:** Mon-Fri 9AM-5PM GMT - **Timezone:** GMT - **Currency:** GBP - **Company Type:
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Naylor's All-Purpose Saddle£250-£450
- Dublin River Boots£80-£120
- Naf Superflex Magnet Boots£60/pair
- Hy Equestrian Show Jacket£100-£150
- Naylor's Horse Supplements£25-£40
Services it tells AI about
- Saddle Fitting AdviceFree with purchase
- Nationwide UK Shipping
- Product Customization£10-£20
- Returns & Exchanges
- Equestrian Advice HotlineFree
Competitors it names
Audience it targets
Equestrian enthusiasts, horse owners, riders · 25-55 · United Kingdom
Company type
Private
naylors.com Organic Keywords
Google lists naylors.com for about 1,357 keywords, which together bring an estimated 1,124 organic visits a month.
Ranking keywords
1.4K
Found in Google for this domain
Visits they bring
1.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
naylors.com SEO Audit
The latest technical audit of naylors.com scored 78 out of 100 overall. Performance is its weakest area at 50, while accessibility scores highest at 94. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- CriticalCreate a Robots.txt File
- CriticalGenerate and Submit a Sitemap
- HighOptimize Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
naylors.com Competitors and Alternatives
Naylors Equestrian's company profile names https://www.equestriancollections.com, https://www.horse.com, https://www.doversaddlery.com and https://www.smartpakequine.com as competitors. Its own llms.txt adds https://www.chicksaddlery.com and https://www.ridingwarehouse.com. Outside its market, the domains ranked closest to it in our worldwide ranking are previmeteo.com, kasaska-zveza.si, allroll.biz and edisonawards.com.
naylors.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
naylors.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for naylors.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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