Last updated: August 2026
Global rank: Worldwide · 2026-08
#91,028
AI visibility: Grade A
84
SEO health: Latest audit
89
Visits
14.2K
per month, estimated
Keywords
3.1K
ranking in Google
Organic share
100%
14.2K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of natwestgroup.com
natwestgroup.com Web Traffic Statistics
Key findings
- NatWest Group (Banking) is ranked #91,028 worldwide in our August 2026 domain ranking, inside the top 100,000, up 11,596 places from #102,624 in July 2026.
- It is estimated to receive about 14,200 visits a month from search, 100% of it organic, across 3,128 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 151 lines.
- Its last technical audit scored 89/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #91,028 | ▲ 11,596 |
| July 2026 | #102,624 | ▼ 2,530 |
| June 2026 | #100,094 | — |
| May 2026 | #100,094 | ▲ 109 |
| April 2026 | #100,203 | ▲ 1,342 |
| March 2026 | #101,545 | ▼ 3,888 |
| February 2026 | #97,657 | — |
What this company does
NatWest Group runs a collection of banks and financial services that focus almost entirely on customers inside the United Kingdom. Its main activities cover day-to-day personal banking, lending and accounts for small and large companies, and dedicated private banking for individuals with more complex wealth needs. The group operates through several established brands, each handling a different part of the market whil…
Our read on the site
Good foundation with room for improvement.
natwestgroup.com Traffic and Visitor Engagement
natwestgroup.com draws an estimated 14,200 visits a month from search engines. Effectively all of it is organic — about 14,200 visits from unpaid results. Spread across 3,128 ranking keywords, that averages roughly 4.5 organic visits per keyword.
Monthly visits
14.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
14.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
natwestgroup.com AI Visibility
On our AI visibility scale natwestgroup.com earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
natwestgroup.com LLMS.txt
The llms.txt on natwestgroup.com runs to 151 lines (7,455 characters) across 12 sections, last generated in March 2026. It introduces the site as "NatWest Group Official Website". It tells AI engines the business works in Banking, Financial Services and Fintech. It describes 4 products, including Personal Banking, Business Banking and Private Banking. Services it lists include Online Banking Support, Mortgage Advisory and Financial Planning. The audience it names is Individuals, Small Businesses, Large Enterprises, High-Net-Worth Individuals, aged 18-65 (United Kingdom). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "NatWest Group", "UK bank", "retail banking" and "commercial banking". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.5K
Characters
Sections
12
Updated Mar 19, 2026
What the file says
# NatWest Group Official Website ## About NatWest Group is a leading UK-based bank offering a comprehensive range of financial services, including retail, commercial, and private banking. With a commitment to serving over 20 million customers, the bank focuses on delivering innovative banking solutions and exceptional customer service. NatWest Group aims to empower individuals and businesses by providing tailored financial products and services to meet their unique needs. The company is dedicated to leveraging technology and data to enhance customer experiences and drive financial inclusion. **Areas of Work:** Banking, Financial Services, Fintech ## Things to Remember - **Website:** https://natwestgroup.com - **Address:** 36 St Andrew Square, Edinburgh EH2 2YB, United Kingdom - **Contact:** [email protected] - **Phone:** +44-131-556-8555 - **Hours:** Mon-Fri: 8AM-8PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 70000 employees - **Revenue:** $8300M - **Hiring Status:** Yes, actively hiring ## Products - **Personal Banking** (Contact for pricing): Comprehensive personal banking solutions including current accounts, savings accounts, loans, and credit cards tailored to individual needs. - **Business Banking** (Contact for pricing): Tailored banking services for small to large businesses, including business accounts, loan
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Personal BankingContact for pricing
- Business BankingContact for pricing
- Private BankingContact for pricing
- Wealth ManagementContact for pricing
Services it tells AI about
- Online Banking SupportFree with account
- Mortgage AdvisoryContact for quote
- Financial PlanningContact for quote
Competitors it names
Audience it targets
Individuals, Small Businesses, Large Enterprises, High-Net-Worth Individuals · 18-65 · United Kingdom
Company type
Public · actively hiring
natwestgroup.com Organic Keywords
Google lists natwestgroup.com for about 3,128 keywords, which together bring an estimated 14,200 organic visits a month.
Ranking keywords
3.1K
Found in Google for this domain
Visits they bring
14.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
natwestgroup.com SEO Audit
The latest technical audit of natwestgroup.com scored 89 out of 100 overall. Performance is its weakest area at 74, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighSet Up Robots.txt
- HighOptimize Page Load Speed
- HighImprove Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
natwestgroup.com Competitors and Alternatives
NatWest Group's company profile names barclays.com, lloydsbankinggroup.com and hsbc.com as competitors. Its own llms.txt adds rbs.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are velas.com, howlapm.com, suu.edu and w7.cc.
natwestgroup.com Company Profile
NatWest Group runs a collection of banks and financial services that focus almost entirely on customers inside the United Kingdom. Its main activities cover day-to-day personal banking, lending and accounts for small and large companies, and dedicated private banking for individuals with more complex wealth needs. The group operates through several established brands, each handling a different part of the market whil…
NatWest Group was founded in 1968, about 58 years ago, and is headquartered in Edinburgh, United Kingdom. Its workforce is listed as more than 5,001 employees. Its profile files it under Banking, with further tags for Financial Services, Fintech and Retail Banking. Products on record for it: Personal Banking, Business Banking, Private Banking and Wealth Management. Reported revenue is $8.3B (2022). Its tagline reads: "UK-focused bank serving over 20 million customers".
- Sector
- Banking
- Headquarters
- Edinburgh, United Kingdom
- Founded
- 1968
- Employees
- 5001+
- Revenue
- $8.3B (2022)
- Funding
- Not Disclosed
- Products
- Personal Banking, Business Banking, Private Banking, Wealth Management
natwestgroup.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
natwestgroup.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for natwestgroup.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to natwestgroup.com
Neighbours of #91,028 in our worldwide ranking — each with its own report.
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