Last updated: September 2026
Global rank: Worldwide · 2026-09
#367,504
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
5
per month, estimated
Keywords
25
ranking in Google
Organic share
100%
5 organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of natulan.jp
natulan.jp Company Profile
Natulan is a charming select shop in Japan that specializes in natural women's clothing and lifestyle goods, bringing together brands like 08Mab and ichi for that effortless, earthy style. They curate pieces that feel right at home in a cozy, sustainable lifestyle, often featuring items from the beloved magazine 'Linnel' by Treasure Island Society. Shoppers come here for soft linens, organic cottons, and accessories…
Founded in 2010 (about 16 years ago), Natulan is based in Tokyo, Japan. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sustainable Fashion, E-commerce and Lifestyle Retail. Products on record for it: Natural linen dresses, Organic cotton loungewear, Handcrafted accessories and Sustainable home textiles. Total funding on record is Bootstrapped. Its tagline reads: "ナチュラルな暮らしとおしゃれのセレクトショップ".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Tokyo, Japan
- Founded
- 2010
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Natural linen dresses, Organic cotton loungewear, Handcrafted accessories, Sustainable home textiles
natulan.jp Web Traffic Statistics
Key findings
- Natulan (Retail, E-commerce & Consumer Goods) is ranked #367,504 worldwide in our September 2026 domain ranking, down 181,017 places from #186,487 in August 2026.
- It is estimated to receive about 5 visits a month from search, 100% of it organic, across 25 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 165 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #367,504 | ▼ 181,017 |
| August 2026 | #186,487 | ▼ 2,178 |
| July 2026 | #184,309 | ▼ 6,970 |
| June 2026 | #177,339 | — |
| May 2026 | #177,339 | ▼ 50,205 |
| April 2026 | #127,134 | ▼ 938 |
| March 2026 | #126,196 | ▲ 62,403 |
| February 2026 | #188,599 | — |
What this company does
Natulan is a charming select shop in Japan that specializes in natural women's clothing and lifestyle goods, bringing together brands like 08Mab and ichi for that effortless, earthy style. They curate pieces that feel right at home in a cozy, sustainable lifestyle, often featuring items from the beloved magazine 'Linnel' by Treasure Island Society. Shoppers come here for soft linens, organic cottons, and accessories…
Our read on the site
The overall SEO health of https://natulan.jp is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, the site lacks a viewport meta tag, robots.txt, sitemap.xml, and favicon, which are crucial for technical SEO.
natulan.jp Traffic and Visitor Engagement
Search engines send natulan.jp an estimated 5 visits a month. Effectively all of it is organic — about 5 visits from unpaid results. Spread across 25 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
5
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
natulan.jp AI Visibility
natulan.jp scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
natulan.jp LLMS.txt
The llms.txt on natulan.jp runs to 165 lines (7,993 characters) across 12 sections, last generated in May 2026. It introduces the site as "ナチュラン｜レディース向け ナチュラル服や雑貨のナチュラン". It tells AI engines the business works in Sustainable Fashion, E-commerce and Lifestyle Retail. It describes 5 products, with prices such as Linen One-Piece Dress at ¥15,000; Organic Cotton Cardigan at ¥12,000; and Handwoven Tote Bag at ¥8,000. Services it lists include Style Coordination, Brand Discovery, Online Shopping Support and New Arrival Alerts. The audience it names is Women seeking natural, sustainable styles, aged 25-45 (Japan). Technologies it mentions include HTTPS, E-commerce CMS and Responsive Design (limited). The keywords it claims start with "natural clothing", "sustainable fashion", "eco-friendly products" and "women's natural wear".
Status
Published
AI engines can read it
Lines
165
In the file
Size
8.0K
Characters
Sections
12
Updated May 9, 2026
What the file says
# ナチュラン｜レディース向け ナチュラル服や雑貨のナチュラン ## About Natulan runs a delightful online select shop focused on women's natural clothing and miscellaneous goods that fit seamlessly into a relaxed, eco-aware lifestyle. They stock sought-after brands such as 08Mab (Zero Hachi Mab) and ichi, alongside numerous items spotlighted in Treasure Island's 'Linnel' magazine. This isn't your typical retailer—Natulan handpicks pieces for natural coordination, blending fashion with sustainable living vibes. Women flock here for breathable fabrics, timeless silhouettes, and accessories that feel personal and grounding. The shop promotes a philosophy of less but better, curating wardrobes that evolve with you. From flowy dresses to cozy knits, everything echoes nature's palette and texture. They also offer home goods that extend that natural ethos into daily spaces. Natulan's appeal lies in its ability to make sustainable choices feel luxurious and approachable. Shoppers appreciate the curated edits that simplify getting dressed. It's a haven for those prioritizing quality, ethics, and quiet style in Japan's fashion scene. The online platform makes browsing intuitive, with visuals that inspire real-life outfits. Natulan fosters a sense of community around mindful consumption. Their selections often sell out, proving the demand for authentic natural wear. This shop redefines elegance through simplicity and e
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Linen One-Piece Dress¥15,000
- Organic Cotton Cardigan¥12,000
- Handwoven Tote Bag¥8,000
- Natural Fiber Cushion Cover¥4,500
- 08Mab Wide Pants¥18,000
Services it tells AI about
- Style Coordination
- Brand Discovery
- Online Shopping Support
- New Arrival Alerts
- Returns Handling
Competitors it names
Audience it targets
Women seeking natural, sustainable styles · 25-45 · Japan
Company type
Private
natulan.jp Organic Keywords
Google lists natulan.jp for about 25 keywords, which together bring an estimated 5 organic visits a month.
Ranking keywords
25
Found in Google for this domain
Visits they bring
5
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
natulan.jp SEO Audit
The latest technical audit of natulan.jp scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalGenerate a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
natulan.jp Competitors and Alternatives
Natulan's company profile names https://www.earthhero.com, https://www.thegoodtrade.com, https://www.naturalcollection.com and https://www.greenpeach.com as competitors. Its own llms.txt adds https://www.sustainablejungle.com and https://www.zerowastehome.com. Outside its market, the domains ranked closest to it in our worldwide ranking are fxnzw.com, freesfx.co.uk, postani-student.hr and zapatillastigre.com.
natulan.jp Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
natulan.jp Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for natulan.jp yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Top-ranked companies
Each with its own report.
Wait — let's zoom out.
You are looking at one domain. natulan.jp competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.