Last updated: September 2026
Global rank: Worldwide · 2026-09
#318,328
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
668.0K
per month, estimated
Keywords
20.5K
ranking in Google
Organic share
100%
668.0K organic visits
LLMS.txt
Published
179 lines AI engines can read
You're seeing the free preview of naplab.com
naplab.com Company Profile
NapLab specializes in creating mattress reviews that rely on objective data gathered through extensive testing procedures. Their process involves taking precise measurements of each mattress using equipment designed to assess elements such as firmness levels, bounce, and temperature regulation. They also carry out original studies to track how these products perform after months of simulated use, which forms the basi…
NapLab was founded in 2020, about 6 years ago. Its workforce is listed as between 1 and 10 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Product Reviews, Consumer Goods and Mattress Reviews. Products on record for it: Mattress Review Database, Sleep Product Comparisons and Buying Guides. Total funding on record is Bootstrapped. Its tagline reads: "410+ Objective & Data-Driven Mattress Reviews".
- Sector
- Retail, E-commerce & Consumer Goods
- Founded
- 2020
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Mattress Review Database, Sleep Product Comparisons, Buying Guides
naplab.com Web Traffic Statistics
Key findings
- NapLab (Retail, E-commerce & Consumer Goods) is ranked #318,328 worldwide in our September 2026 domain ranking, up 2,657 places from #320,985 in August 2026.
- It is estimated to receive about 668,000 visits a month from search, 100% of it organic, across 20,500 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 179 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #318,328 | ▲ 2,657 |
| August 2026 | #320,985 | ▼ 19,284 |
| July 2026 | #301,701 | ▼ 9,781 |
| June 2026 | #291,920 | — |
| May 2026 | #291,920 | ▼ 53,205 |
| April 2026 | #238,715 | ▲ 37,214 |
| March 2026 | #275,929 | ▲ 75,796 |
| February 2026 | #351,725 | — |
What this company does
NapLab specializes in creating mattress reviews that rely on objective data gathered through extensive testing procedures. Their process involves taking precise measurements of each mattress using equipment designed to assess elements such as firmness levels, bounce, and temperature regulation. They also carry out original studies to track how these products perform after months of simulated use, which forms the basi…
naplab.com Traffic and Visitor Engagement
Search engines send naplab.com an estimated 668,000 visits a month. Effectively all of it is organic — about 668,000 visits from unpaid results. Spread across 20,500 ranking keywords, that averages roughly 33 organic visits per keyword.
Monthly visits
668.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
668.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
naplab.com AI Visibility
naplab.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
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naplab.com LLMS.txt
The llms.txt on naplab.com runs to 179 lines (7,724 characters) across 12 sections, last generated in May 2026. It introduces the site as "NapLab - 410+ Objective & Data-Driven Mattress Reviews". It tells AI engines the business works in Mattress Reviews, Sleep Product Testing and Consumer Product Analysis. It describes 5 products, with prices such as Mattress Review Reports at Free, Top Mattress Picks at Free and Performance Scorecards at Free. Services it lists include Objective Mattress Testing, Expert Sleep Analysis, Product Recommendation Engine and Consumer Education Guides. The audience it names is Homeowners, couples, back pain sufferers, hot sleepers, aged 25-55 (United States). Technologies it mentions include HTTPS, Responsive Design and Content Management System. The keywords it claims start with "mattress reviews", "best mattresses 2024", "hybrid mattress test" and "memory foam ratings".
Status
Published
AI engines can read it
Lines
179
In the file
Size
7.7K
Characters
Sections
12
Updated May 12, 2026
What the file says
# NapLab - 410+ Objective & Data-Driven Mattress Reviews ## About NapLab has reviewed more than 410 mattresses using rigorous, lab-based testing that measures real performance data like edge support, motion isolation, and cooling. Forget fluffy opinions—their scores come from pressure sensors, ball-and-weight drop tests, and other scientific methods applied consistently across brands. This approach uncovers truths that sponsored reviews often gloss over, helping buyers avoid costly mistakes. They cater to anyone tired of vague 'feels great' claims, offering side-by-side comparisons, top picks by category, and breakdowns of materials from foam to hybrids. Expert input rounds out the data, explaining why certain beds excel for back pain or hot sleepers. The result? Smarter purchases and better rest without the overwhelm. Expanding beyond beds, NapLab covers pillows and sheets too, all with the same no-nonsense methodology. Their growing library and user-friendly tools make them a staple for sleep research, trusted over flashier sites that prioritize clicks over facts. **Areas of Work:** Mattress Reviews, Sleep Product Testing, Consumer Product Analysis ## Things to Remember - **Website:** https://naplab.com - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD - **Company Type:** Private - **Employees:** 1-10 - **Revenue:** Not Disc
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Mattress Review ReportsFree
- Top Mattress PicksFree
- Performance ScorecardsFree
- Sleep Accessory ReviewsFree
- Comparison ChartsFree
Services it tells AI about
- Objective Mattress TestingN/A
- Expert Sleep AnalysisN/A
- Product Recommendation EngineFree
- Consumer Education GuidesFree
- Affiliate Purchase SupportN/A
Competitors it names
Audience it targets
Homeowners, couples, back pain sufferers, hot sleepers · 25-55 · United States
Company type
Private
naplab.com Organic Keywords
Google lists naplab.com for about 20,500 keywords, which together bring an estimated 668,000 organic visits a month.
Ranking keywords
20.5K
Found in Google for this domain
Visits they bring
668.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
naplab.com SEO Audit
The latest technical audit of naplab.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
naplab.com Competitors and Alternatives
NapLab's company profile names Sleepopolis, Mattress Nerd, The Sleep Judge and Tuck as competitors. Its own llms.txt adds sleepadvisor.org and goodbed.com. Outside its market, the domains ranked closest to it in our worldwide ranking are abbott.com.cn, soamethod.com, pzzc.net and echonest.com.
naplab.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
naplab.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for naplab.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #318,328 in our worldwide ranking — each with its own report.
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