Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#96,820
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
2.9K
per month, estimated
Keywords
319
ranking in Google
Organic share
100%
2.9K organic visits
LLMS.txt
Published
80 lines AI engines can read
You're seeing the free preview of napapijri.com
A snapshot of how napapijri.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Napapijri produces a line of apparel and accessories designed for outdoor environments. Drawing inspiration from expeditions to cold and challenging territories, the brand offers items such as insulated jackets, base layers, pants, and bags that address the needs of people facing unpredictable weather. Each piece incorporates elements like reinforced stitching and weather-resistant finishes to support extended use in…
Our read on the site
The SEO health of napapijri.com is critically poor, with significant deficiencies in on-page elements, technical SEO, and overall content presence. The absence of essential metadata, headings, and a proper site structure severely hampers its visibility and performance in search engines.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
2.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.9K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
80
In the file
Size
3.6K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
319
Found in Google for this domain
Visits they bring
2.9K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Napapijri produces a line of apparel and accessories designed for outdoor environments. Drawing inspiration from expeditions to cold and challenging territories, the brand offers items such as insulated jackets, base layers, pants, and bags that address the needs of people facing unpredictable weather. Each piece incorporates elements like reinforced stitching and weather-resistant finishes to support extended use in…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for napapijri.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #96,820 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated May 14, 2026
# Napapijri - Premium Outdoor Apparel ## About Napapijri stands out in the crowded outdoor apparel world with its unique mix of Italian flair and mountain-tough functionality. Starting from the Alps back in 1987, they've honed a knack for creating jackets and gear that look sharp enough for city life but hold up on the harshest trails. Think waterproof shells, insulated parkas, and backpacks built to endure— all while pushing sustainable fabrics like recycled nylon to the forefront. They cater to everyone from solo hikers to parents gearing up the kids, emphasizing pieces that layer well and move with you. The brand's edge comes from blending heritage style with forward-thinking eco practices, like reducing water use in production. Napapijri's global reach means you can snag their stuff online or in stores worldwide, always with that signature fox patch. Their commitment to quality means fewer replacements and less waste, resonating with shoppers tired of fast fashion. Collaborations with artists and athletes keep things exciting, while core lines focus on reliability for real-world adventures. It's not just clothing; it's kit that fuels your next big outing. **Areas of Work:** Outdoor Apparel, Sustainable Fashion, Activewear ## Things to Remember - **Website:** https://napapijri.com - **Address:** Milan, Italy - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - *
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Outdoor lovers, eco-shoppers, active families · 18-55 · Europe, North America, Global
Company type
Private