mynbc5.com — September 2026 traffic, keywords & AI visibility

Search engines send mynbc5.com an estimated 238,600 visits a month. Effectively all of it is organic — about 238,600 visits from unpaid results. Spread across 60,400 ranking keywords, that averages roughly 4.0 organic visits per keyword.

mynbc5.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).

The llms.txt on mynbc5.com runs to 164 lines (8,819 characters) across 12 sections, last generated in May 2026. It introduces the site as "MyNBC5 - Burlington and Plattsburgh News". It tells AI engines the business works in Local News Broadcasting, Weather and Alerts and Community Journalism. It describes 5 products, with prices such as MyNBC5 News App at Free, Weather Radar Service at Free and On-Demand Videos at Free with ads. Services it lists include News Production, Weather Forecasting, Community Coverage and Investigative Reporting. The audience it names is Local residents, families, businesses, aged 25-65 (Vermont, Upstate NY). Technologies it mentions include HTTPS, Viewport Optimization, Robots.txt, Google Analytics and Brightspot CMS. The keywords it claims start with "Burlington news", "Plattsburgh news", "local weather" and "Vermont news".

# MyNBC5 - Burlington and Plattsburgh News

## About
MyNBC5 operates as the NBC television affiliate for the 22nd largest TV market in the US, covering Chittenden County in Vermont and Clinton County in New York. Day in and day out, their newsroom churns out stories on everything from state legislature debates to neighborhood block parties. Reporters embed with first responders during multi-car pileups on I-89 and chase leads on school funding battles. Weather gurus dissect forecasts for Stowe ski conditions or Plattsburgh lake-effect snow bands, using Doppler radar that's the envy of the region. They spotlight community pillars like the Flynn Center performances or ECHO Leahy Center exhibits. Digital arm delivers bite-sized clips for busy parents scrolling during soccer practice drop-offs. Evening newscasts blend national feeds with homegrown segments on dairy farm struggles or craft brewery booms. Interactive maps track pollen counts for allergy sufferers and road closures from plow trucks. Podcasts dive into unsolved cases from the '80s or chats with UVM profs on climate shifts. Social feeds buzz with user photos from Fourth of July parades. During elections, they host debates that draw crowds from Barre to Saranac Lake. Value lies in timeliness—alerts ping phones before the nor'easter hits. Anchors build rapport like neighbors over the fence. Expansion to OTT apps means cor

Google lists mynbc5.com for about 60,400 keywords, which together bring an estimated 238,600 organic visits a month.

The latest technical audit of mynbc5.com scored 66 out of 100 overall. Performance is its weakest area at 27, while accessibility scores highest at 88. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

MyNBC5's company profile names wcax.com, vtpublic.org, burlingtonfreepress.com and sevendaysvt.com as competitors. Its own llms.txt adds nbc.com and burlingtonvt.gov. Outside its market, the domains ranked closest to it in our worldwide ranking are ecoalf.com, medicalconnector.ch, utne.com and encyclopediaofarkansas.net.

wcax.com

vtpublic.org

burlingtonfreepress.com

sevendaysvt.com

nbc.com

burlingtonvt.gov