Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#89,860
AI visibility: Grade A+
95
SEO health: Latest audit
84
Visits
5.6K
per month, estimated
Keywords
2.8K
ranking in Google
Organic share
100%
5.6K organic visits
LLMS.txt
Published
80 lines AI engines can read
You're seeing the free preview of mumbrella.com.au
A snapshot of how mumbrella.com.au performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Mumbrella stands as the go-to hub for everything happening in Australia's dynamic media and marketing landscape. From breaking news on major ad campaigns to in-depth analysis of digital trends, they've built a reputation for delivering sharp, timely insights that professionals rely on daily. Whether it's coverage of industry awards, executive moves, or the latest regulatory shifts, Mumbrella keeps its finger on the p…
Our read on the site
The overall SEO health of mumbrella.com.au is moderately strong, with a solid SEO score of 92/100. However, there are significant areas for improvement, particularly in on-page SEO and content strategy, which could enhance visibility and user engagement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
5.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.6K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
80
In the file
Size
3.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.8K
Found in Google for this domain
Visits they bring
5.6K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Mumbrella stands as the go-to hub for everything happening in Australia's dynamic media and marketing landscape. From breaking news on major ad campaigns to in-depth analysis of digital trends, they've built a reputation for delivering sharp, timely insights that professionals rely on daily. Whether it's coverage of industry awards, executive moves, or the latest regulatory shifts, Mumbrella keeps its finger on the p…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mumbrella.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #89,860 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated May 13, 2026
# Mumbrella - Australian Media, Marketing & Advertising News ## About Mumbrella delivers the most comprehensive coverage of Australia's advertising, marketing, and media industries. They break exclusive stories on agency deals, campaign launches, and executive appointments that drive industry conversations. Beyond news, their podcasts unpack strategies from top leaders, while annual events foster connections among 1000+ professionals. Readers get practical guides on everything from TikTok trends to compliance rules, making it essential for staying competitive. Small businesses find tips on low-budget digital tactics, while enterprises track market shifts. Mumbrella's influence extends to shaping policy debates around ad transparency and platform regulations. Their content mix—news, analysis, audio—caters to busy execs needing quick, reliable intel. Events like Mumbrella360 offer workshops on AI in creative and data-driven buying. It's the platform where Australia's $15B ad market comes alive daily. No fluff, just the insights that matter for growth and innovation. **Areas of Work:** Digital Media, Marketing Intelligence, Advertising News ## Things to Remember - **Website:** https://mumbrella.com.au - **Address:** Sydney, New South Wales, Australia - **Contact:** - **Phone:** - **Hours:** - **Timezone:** AEST - **Currency:** AUD - **Company Type:** Private - **Employees:**
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Marketing executives, agency professionals, brand managers · 25-54 · Australia
Company type
Private