Last updated: September 2026
Global rank: Worldwide · 2026-09
#141,080
AI visibility: Grade A
89
SEO health: Latest audit
74
Visits
140
per month, estimated
Keywords
9
ranking in Google
Organic share
100%
140 organic visits
LLMS.txt
Published
154 lines AI engines can read
You're seeing the free preview of multichoice.co.za
multichoice.co.za Company Profile
MultiChoice Group stands as Africa's premier video entertainment company, delivering premium content through its flagship platforms like DStv and Showmax. Founded decades ago, it has grown into a powerhouse serving millions across the continent with a mix of international blockbusters, homegrown dramas, sports, and kids' programming. The company thrives on its deep commitment to African narratives, producing original…
Founded in 1986 (about 40 years ago), MultiChoice Group is based in Johannesburg, South Africa. Its workforce is listed as between 5,001 and 10,000 employees. It was founded by Calvo Dawes. Its profile files it under Entertainment, with further tags for Media & Entertainment, Streaming Services and Pay-TV. Products on record for it: DStv, Showmax and GOtv. Reported revenue is $2.8B (2023), and total funding is listed at Publicly Listed. Its tagline reads: "Powering Africa's entertainment with world-class stories and local flavor".
- Sector
- Entertainment
- Headquarters
- Johannesburg, South Africa
- Founded
- 1986
- Employees
- 5,001-10,000
- Revenue
- $2.8B (2023)
- Funding
- Publicly Listed
- Founders
- Calvo Dawes
- Products
- DStv, Showmax, GOtv
multichoice.co.za Web Traffic Statistics
Key findings
- MultiChoice Group (Entertainment) is ranked #141,080 worldwide in our September 2026 domain ranking, down 11,415 places from #129,665 in August 2026.
- It is estimated to receive about 140 visits a month from search, 100% of it organic, across 9 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 154 lines.
- Its last technical audit scored 74/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #141,080 | ▼ 11,415 |
| August 2026 | #129,665 | ▼ 2,893 |
| July 2026 | #126,772 | ▼ 25,552 |
| June 2026 | #101,220 | — |
| May 2026 | #101,220 | ▼ 5,014 |
| April 2026 | #96,206 | ▲ 13,077 |
| March 2026 | #109,283 | ▲ 4,432 |
| February 2026 | #113,715 | — |
What this company does
MultiChoice Group stands as Africa's premier video entertainment company, delivering premium content through its flagship platforms like DStv and Showmax. Founded decades ago, it has grown into a powerhouse serving millions across the continent with a mix of international blockbusters, homegrown dramas, sports, and kids' programming. The company thrives on its deep commitment to African narratives, producing original…
Our read on the site
The overall SEO health of multichoice.co.za is moderate, with significant improvements needed in performance and on-page optimization. The site has a strong meta description but lacks H1 tags, which are critical for SEO. Addressing technical issues and content gaps can enhance visibility and user experience.
multichoice.co.za Traffic and Visitor Engagement
Search engines send multichoice.co.za an estimated 140 visits a month. Effectively all of it is organic — about 140 visits from unpaid results. Spread across 9 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
140
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
140
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
multichoice.co.za AI Visibility
multichoice.co.za scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
multichoice.co.za LLMS.txt
The llms.txt on multichoice.co.za runs to 154 lines (8,316 characters) across 12 sections, last generated in April 2026. It introduces the site as "MultiChoice Group". It tells AI engines the business works in Media & Entertainment, Streaming & Broadcasting and Content Creation. It describes 4 products, with prices such as Showmax Entertainment at $10/month and Showmax Pro at $25/month. Services it lists include Content Production, Satellite Installation, Live Event Broadcasting and Digital Streaming. The audience it names is African families, youth, sports enthusiasts, aged 13+ (Sub-Saharan Africa). Technologies it mentions include HTTPS, Responsive Design, Robots.txt, Google Analytics and Cloudflare CDN. The keywords it claims start with "MultiChoice", "DStv", "Showmax" and "streaming services". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
154
In the file
Size
8.3K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# MultiChoice Group ## About MultiChoice Group leads the charge in African entertainment, operating DStv's vast satellite network and Showmax's dynamic streaming app to millions of homes. It specializes in curating content that resonates—from Big Brother Naija marathons to Premier League soccer and original telenovelas that spark national conversations. The company empowers local creators via production houses like M-Net and Africa Magic, churning out hits that dominate social media trends. Viewers get seamless access across decoders, smart TVs, and mobiles, with features like pause-live TV and multi-room viewing. MultiChoice tackles connectivity gaps with low-data streaming modes perfect for 4G users. Its ecosystem includes GOtv for budget-conscious families seeking basic channels. Beyond screens, it hosts awards shows celebrating African talent and runs youth training programs. Revenue streams from subscriptions, ads, and content licensing keep it robust. Strategic bets on esports and kids' edutainment broaden appeal. During tough times, flexible payment plans via mobile wallets retained loyalty. The group's data-driven approach personalizes watchlists, boosting retention. Expansions into Francophone Africa via Canal+ ties amplify reach. Sustainability efforts cut decoder energy use and promote diverse stories. Tech upgrades roll out UHD sports for premium tiers. MultiChoice
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- DStv PremiumContact for pricing
- Showmax Entertainment$10/month
- GOtv SupaContact for pricing
- Showmax Pro$25/month
Services it tells AI about
- Content Production
- Satellite Installation
- Live Event Broadcasting
- Digital Streaming
- Talent Development
Competitors it names
Audience it targets
African families, youth, sports enthusiasts · 13+ · Sub-Saharan Africa
Company type
Public
multichoice.co.za Organic Keywords
Google lists multichoice.co.za for about 9 keywords, which together bring an estimated 140 organic visits a month.
Ranking keywords
9
Found in Google for this domain
Visits they bring
140
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
multichoice.co.za SEO Audit
The latest technical audit of multichoice.co.za scored 74 out of 100 overall. Performance is its weakest area at 40, while SEO scores highest at 83. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighCreate a Sitemap.xml
- CriticalOptimize Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
multichoice.co.za Competitors and Alternatives
MultiChoice Group's company profile names https://dstv.com, https://showmax.com, https://netflix.com and https://amazon.com as competitors. Its own llms.txt adds https://primevideo.com, https://disneyplus.com and https://hulu.com. Outside its market, the domains ranked closest to it in our worldwide ranking are discountbank.co.il, dolenglish.vn, uqr.to and entertainmentdaily.com.
multichoice.co.za Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
multichoice.co.za Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for multichoice.co.za yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to multichoice.co.za
Neighbours of #141,080 in our worldwide ranking — each with its own report.
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