mulberry.com — August 2026 traffic, keywords & AI visibility

Search engines send mulberry.com an estimated 88,500 visits a month. Effectively all of it is organic — about 88,200 visits from unpaid results. Paid search contributes only about 236 visits a month. Spread across 7,084 ranking keywords, that averages roughly 12 organic visits per keyword.

mulberry.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

The llms.txt on mulberry.com runs to 134 lines (4,913 characters) across 12 sections, last generated in June 2026. It introduces the site as "Mulberry". It tells AI engines the business works in Luxury Fashion, Leather Goods, E-commerce and Retail. It describes 3 products, including Leather Tote Bag, Weekend Holdall and Ready-to-Wear Collection. Services it lists include Bag Repair Service. The audience it names is Fashion conscious professionals, luxury buyers, aged 25-54 (Global). Technologies it mentions include Shopify, React and AWS. The keywords it claims start with "luxury leather bags", "British fashion", "Mulberry bags" and "leather goods".

# Mulberry

## About
Mulberry started in Somerset back in the Seventies making solid leather bags that actually last. They still cut and stitch most things in the UK, which keeps quality tight and gives the pieces that proper British feel. The range covers everything from everyday totes to weekend holdalls and a small line of ready-to-wear that matches the accessories. They sell direct through their own stores and site, plus a handful of carefully chosen department stores around the world.

**Areas of Work:** Luxury Fashion, Leather Goods, E-commerce, Retail

## Things to Remember
- **Website:** https://mulberry.com
- **Address:** Bath, Somerset, United Kingdom
- **Contact:** Not Available
- **Phone:** Not Available
- **Hours:** Not Specified
- **Timezone:** Europe/London
- **Currency:** GBP
- **Company Type:** Private
- **Employees:** 501-1000
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Leather Tote Bag** (Contact for pricing): Everyday leather tote bags made in the UK from quality materials.
- **Weekend Holdall** (Contact for pricing): Durable weekend holdalls crafted from premium leather.
- **Ready-to-Wear Collection** (Contact for pricing): Small line of ready-to-wear apparel designed to match accessories.

## Services
- **Bag Repair Service** (Contact for quote): Repair service popular with customers who bought bags years ago.

#

Google lists mulberry.com for about 7,084 keywords, which together bring an estimated 88,200 organic visits a month.

Mulberry's company profile names coach.com, toryburch.com, longchamp.com and radley.co.uk as competitors. Its own llms.txt adds fossil.com and katespade.com. Outside its market, the domains ranked closest to it in our worldwide ranking are frb.io, bellazon.com, bharatkosh.gov.in and plutomovies.com.

coach.com

toryburch.com

longchamp.com

radley.co.uk

fossil.com

katespade.com