Last updated: April 2026
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mtg.fandom.com Web Traffic Statistics
Key findings
- MTG operates in gaming.
- It is estimated to receive about 1.5 million visits a month from search, 100% of it organic, across 52,600 ranking keywords.
- Its AI visibility score is 77 out of 100 (grade B), with a published llms.txt of 137 lines.
- Its last technical audit scored 0/100, with "Optimize Title and Meta Description" the highest-priority fix.
What this company does
MTG Wiki operates as a dedicated online encyclopedia focused entirely on Magic: The Gathering. It compiles information on every aspect of the game, from individual card abilities and printing details to the overarching storylines that connect different sets and characters. Contributors from the community add and refine entries on a regular basis, creating a living document that reflects the game's ongoing evolution t…
Our read on the site
The MTG Wiki exhibits several critical SEO issues, particularly with its title and meta description, which are both lacking in optimization. While the technical aspects are generally sound, the site has significant content gaps that need to be addressed to improve visibility and engagement.
mtg.fandom.com Traffic and Visitor Engagement
mtg.fandom.com draws an estimated 1.5 million visits a month from search engines. Effectively all of it is organic — about 1.5 million visits from unpaid results. Spread across 52,600 ranking keywords, that averages roughly 29 organic visits per keyword.
Monthly visits
1.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.5M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
mtg.fandom.com AI Visibility
On our AI visibility scale mtg.fandom.com earns 77 of 100 points, a grade B. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Company profile (22/25).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
mtg.fandom.com LLMS.txt
The llms.txt on mtg.fandom.com runs to 137 lines (5,378 characters) across 12 sections, last generated in April 2026. It introduces the site as "MTG Wiki". It tells AI engines the business works in Gaming, Entertainment, Online Community and Content Platform. It describes 3 products, with prices such as Magic: The Gathering Wiki at Free, Community Forums at Free and Card Database at Free. Services it lists include Content Contribution and Community Moderation. The audience it names is Gamers, Collectors, Trading Card Enthusiasts, aged 18-35 (Global). Technologies it mentions include MediaWiki, PHP, JavaScript, CSS and HTTPS. The keywords it claims start with "MTG Wiki", "Magic: The Gathering", "card game" and "game mechanics".
Status
Published
AI engines can read it
Lines
137
In the file
Size
5.4K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# MTG Wiki ## About MTG is a dedicated wiki platform providing in-depth information about Magic: The Gathering, a popular trading card game. The site serves players, collectors, and enthusiasts by offering detailed articles, card databases, and community-driven content. With a focus on user-generated content, MTG fosters a vibrant community where fans can share strategies, lore, and game mechanics. The platform is an essential resource for anyone looking to enhance their gameplay and knowledge of the Magic universe. **Areas of Work:** Gaming, Entertainment, Online Community, Content Platform ## Things to Remember - **Website:** https://mtg.fandom.com - **Address:** Los Angeles, CA, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** $5M - **Hiring Status:** Not currently hiring ## Products - **Magic: The Gathering Wiki** (Free): Comprehensive wiki with articles on cards, lore, mechanics, and history of Magic: The Gathering - **Community Forums** (Free): Discussion boards for players to share strategies, deck ideas, and game experiences - **Card Database** (Free): Searchable database of all MTG cards with details on stats, sets, and rulings ## Services - **Content Contribution** (Free): User-generated editi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Magic: The Gathering WikiFree
- Community ForumsFree
- Card DatabaseFree
Services it tells AI about
- Content ContributionFree
- Community ModerationFree
Competitors it names
Audience it targets
Gamers, Collectors, Trading Card Enthusiasts · 18-35 · Global
Company type
Private
mtg.fandom.com Organic Keywords
Google lists mtg.fandom.com for about 52,600 keywords, which together bring an estimated 1.5 million organic visits a month.
Ranking keywords
52.6K
Found in Google for this domain
Visits they bring
1.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
mtg.fandom.com SEO Audit
The latest technical audit of mtg.fandom.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize Title and Meta Description
- HighReduce Page Load Time
- HighExpand Content on Key Topics
- MediumImplement Structured Data
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
mtg.fandom.com Competitors and Alternatives
MTG's company profile names mtgcardsmith.com, magic.wizards.com and mtgfan.com as competitors. Its own llms.txt adds tappedout.net and cardmarket.com.
mtg.fandom.com Company Profile
MTG Wiki operates as a dedicated online encyclopedia focused entirely on Magic: The Gathering. It compiles information on every aspect of the game, from individual card abilities and printing details to the overarching storylines that connect different sets and characters. Contributors from the community add and refine entries on a regular basis, creating a living document that reflects the game's ongoing evolution t…
MTG was founded in 2018, about 8 years ago, and is headquartered in Los Angeles, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Gaming, with further tags for Entertainment, Online Community and Content Platform. Products on record for it: Magic: The Gathering Wiki, Community Forums and Card Database. Reported revenue is $5M (2023), and total funding is listed at $10M. Its tagline reads: "Your comprehensive source for Magic: The Gathering information".
- Sector
- Gaming
- Headquarters
- Los Angeles, United States
- Founded
- 2018
- Employees
- 51-200
- Revenue
- $5M (2023)
- Funding
- $10M
- Products
- Magic: The Gathering Wiki, Community Forums, Card Database
mtg.fandom.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
mtg.fandom.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mtg.fandom.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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