Last updated: September 2026
Global rank: Worldwide · 2026-09
#149,263
AI visibility: Grade A+
95
SEO health: Latest audit
66
Visits
4.5K
per month, estimated
Keywords
9.6K
ranking in Google
Organic share
100%
4.5K organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of mrphome.com
mrphome.com Company Profile
Mr Price operates an online store that specializes in a variety of home goods and furnishings. Customers can browse through categories that include living room furniture like sofas and tables, bedroom sets with beds and storage solutions, as well as kitchen items and decorative accessories. These products help people create functional and appealing spaces in their residences. The site allows for easy navigation and p…
Founded in 1985 (about 41 years ago), Mr Price is based in Durban, South Africa. Its workforce is listed as more than 5,001 employees. It was founded by Mr. Price. Its profile files it under Retail, with further tags for E-commerce, Fashion and Business Model. Products on record for it: Fashion Apparel, Homeware Products, Footwear and Accessories. Reported revenue is $1.2B (2022). Its tagline reads: "Affordable fashion and homeware solutions".
- Sector
- Retail
- Headquarters
- Durban, South Africa
- Founded
- 1985
- Employees
- 5001+
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Founders
- Mr. Price
- Products
- Fashion Apparel, Homeware Products, Footwear, Accessories
mrphome.com Web Traffic Statistics
Key findings
- Mr Price (Retail) is ranked #149,263 worldwide in our September 2026 domain ranking, up 1,807 places from #151,070 in August 2026.
- It is estimated to receive about 4,549 visits a month from search, 100% of it organic, across 9,641 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 66/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #149,263 | ▲ 1,807 |
| August 2026 | #151,070 | ▼ 1,663 |
| July 2026 | #149,407 | ▼ 6,394 |
| June 2026 | #143,013 | — |
| May 2026 | #143,013 | ▲ 8,982 |
| April 2026 | #151,995 | ▲ 6,115 |
| March 2026 | #158,110 | ▼ 58,325 |
| February 2026 | #99,785 | — |
What this company does
Mr Price operates an online store that specializes in a variety of home goods and furnishings. Customers can browse through categories that include living room furniture like sofas and tables, bedroom sets with beds and storage solutions, as well as kitchen items and decorative accessories. These products help people create functional and appealing spaces in their residences. The site allows for easy navigation and p…
Our read on the site
The overall SEO health of mrphome.com is concerning, with critical issues in on-page optimization and performance. The site has a low performance score of 21/100, indicating significant room for improvement in loading speed and user experience, while the absence of essential on-page elements like title tags and meta de…
mrphome.com Traffic and Visitor Engagement
Search engines send mrphome.com an estimated 4,549 visits a month. Effectively all of it is organic — about 4,549 visits from unpaid results. Spread across 9,641 ranking keywords, that averages roughly 0.5 organic visits per keyword.
Monthly visits
4.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
mrphome.com AI Visibility
mrphome.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
mrphome.com LLMS.txt
The llms.txt on mrphome.com runs to 152 lines (5,858 characters) across 12 sections, last generated in March 2026. It introduces the site as "Mr Price Home". It tells AI engines the business works in Retail, E-commerce and Fashion. It describes 4 products, including Fashion Apparel, Homeware Products and Footwear. Services it lists include Online Shopping and In-Store Experience. The audience it names is Students, Young Professionals, Families, aged 18-35 (South Africa, Southern Africa). Technologies it mentions include HTML5, CSS3, JavaScript and Cloudflare. The keywords it claims start with "Mr Price", "Mr Price Home", "affordable home decor" and "home furnishings". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
152
In the file
Size
5.9K
Characters
Sections
12
Updated Mar 18, 2026
What the file says
# Mr Price Home ## About Mr Price is a leading retail company specializing in affordable fashion and homeware products. With a commitment to providing quality goods at competitive prices, Mr Price serves a diverse customer base looking for stylish yet budget-friendly options. The company operates both online and through a network of physical stores, making it accessible to a wide audience. Their value proposition lies in delivering trendy products without compromising on affordability. **Areas of Work:** Retail, E-commerce, Fashion ## Things to Remember - **Website:** https://mrphome.com - **Address:** Durban, South Africa - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Africa/Johannesburg - **Currency:** ZAR - **Company Type:** Public - **Employees:** 5000 - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Fashion Apparel** (Contact for pricing): Trendy clothing for men, women, and children at affordable prices. - **Homeware Products** (Contact for pricing): Stylish and budget-friendly home decor and furnishings. - **Footwear** (Contact for pricing): A wide range of shoes for all ages and styles. - **Accessories** (Contact for pricing): Fashion accessories including bags, jewelry, and more. ## Services - **Online Shopping** (Contact for quote): Convenient online shopping experience with h
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fashion ApparelContact for pricing
- Homeware ProductsContact for pricing
- FootwearContact for pricing
- AccessoriesContact for pricing
Services it tells AI about
- Online ShoppingContact for quote
- In-Store ExperienceFree
Competitors it names
Audience it targets
Students, Young Professionals, Families · 18-35 · South Africa, Southern Africa
Company type
Public · actively hiring
mrphome.com Organic Keywords
Google lists mrphome.com for about 9,641 keywords, which together bring an estimated 4,549 organic visits a month.
Ranking keywords
9.6K
Found in Google for this domain
Visits they bring
4.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
mrphome.com SEO Audit
The latest technical audit of mrphome.com scored 66 out of 100 overall. Performance is its weakest area at 21, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- CriticalCreate H1 Tags for All Pages
- HighOptimize Page Load Speed
- HighDevelop a Content Strategy
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
mrphome.com Competitors and Alternatives
Mr Price's company profile names shoprite.com, edgars.co.za and foshini.com as competitors. Its own llms.txt adds mrprice.com, picknpay.co.za and game.co.za. Outside its market, the domains ranked closest to it in our worldwide ranking are 9-11commission.gov, qiya.cn, irmi.com and aafco.org.
mrphome.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
mrphome.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mrphome.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to mrphome.com
Neighbours of #149,263 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. mrphome.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.