Last updated: September 2026
Global rank: Worldwide · 2026-09
#184,364
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
195
per month, estimated
Keywords
258
ranking in Google
Organic share
97%
190 organic visits
LLMS.txt
Published
83 lines AI engines can read
You're seeing the free preview of motonet.se
motonet.se Company Profile
Motonet stands as a leading retailer in the Nordic automotive aftermarket, offering a massive selection of spare parts, accessories, tools, and maintenance services for cars, motorcycles, boats, and heavy machinery. With physical stores and a robust online platform, they cater to DIY enthusiasts and professional mechanics alike, stocking everything from brake pads and oil filters to high-end diagnostic equipment and…
Motonet was founded in 1976, about 50 years ago, and is headquartered in Hyvinkää, Finland. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Automotive, Auto Parts Retail and E-commerce. Products on record for it: Car spare parts, Motorcycle accessories, Tools & equipment and Tires & wheels. Reported revenue is €250M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Your one-stop shop for auto parts, tools, and vehicle services across Scandinavia".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Hyvinkää, Finland
- Founded
- 1976
- Employees
- 501-1000
- Revenue
- €250M (2023)
- Funding
- Bootstrapped
- Products
- Car spare parts, Motorcycle accessories, Tools & equipment, Tires & wheels
motonet.se Web Traffic Statistics
Key findings
- Motonet (Retail, E-commerce & Consumer Goods) is ranked #184,364 worldwide in our September 2026 domain ranking, down 18,589 places from #165,775 in August 2026.
- It is estimated to receive about 195 visits a month from search, 97% of it organic, across 258 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 83 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #184,364 | ▼ 18,589 |
| August 2026 | #165,775 | ▲ 389,723 |
| July 2026 | #555,498 | ▲ 105,146 |
| June 2026 | #660,644 | — |
| May 2026 | #660,644 | ▼ 5,320 |
| April 2026 | #655,324 | ▲ 152,844 |
| March 2026 | #808,168 | ▼ 133,278 |
| February 2026 | #674,890 | — |
What this company does
Motonet stands as a leading retailer in the Nordic automotive aftermarket, offering a massive selection of spare parts, accessories, tools, and maintenance services for cars, motorcycles, boats, and heavy machinery. With physical stores and a robust online platform, they cater to DIY enthusiasts and professional mechanics alike, stocking everything from brake pads and oil filters to high-end diagnostic equipment and…
motonet.se Traffic and Visitor Engagement
motonet.se draws an estimated 195 visits a month from search engines. 97% of it is organic, so it leans very little on paid search. Spread across 258 ranking keywords, that averages roughly 0.7 organic visits per keyword.
Monthly visits
195
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
190
97% of all traffic
Paid visits
5
2.56% of its search traffic
Organic vs paid
97%
3%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
motonet.se AI Visibility
On our AI visibility scale motonet.se earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
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motonet.se LLMS.txt
The llms.txt on motonet.se runs to 83 lines (4,322 characters) across 12 sections, last generated in May 2026. It introduces the site as "Motonet Sweden - Auto Parts & Services". It tells AI engines the business works in Automotive Retail, Vehicle Services and E-commerce. It describes 5 products, with prices such as Brake Pads at SEK 299-899, Synthetic Engine Oil at SEK 199/liter and Car Battery at SEK 1299-2499. Services it lists include Tire Change, Wheel Alignment, Oil Change and AC Recharge. The audience it names is Auto enthusiasts, mechanics, drivers, aged 25-55 (Sweden, Finland, Estonia). Technologies it mentions include HTTPS, Responsive Viewport and E-commerce Platform. The keywords it claims start with "auto parts Sweden", "car spare parts", "billiga däck" and "verktyg bil".
Status
Published
AI engines can read it
Lines
83
In the file
Size
4.3K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Motonet Sweden - Auto Parts & Services ## About Motonet operates as a dominant force in Nordic automotive retail, delivering spare parts, tools, tires, and repair services through 70+ stores and a seamless online store. They serve everyone from weekend warriors fixing their daily drivers to pros handling fleet maintenance, with over half a million products in stock including OEM alternatives and house brands. Known for rock-bottom prices and reliable quality, Motonet has grown from a Finnish startup into a regional powerhouse. Services like tire fitting, AC recharges, and diagnostics make them a true one-stop shop. Their e-commerce site handles everything from single filters to full engine rebuild kits with speedy shipping. Motonet stays ahead by stocking EV components and advanced tools. Loyalty perks and bulk deals keep customers coming back. Sustainability efforts include tire recycling and eco-friendly oils. Workshops equipped for modern vehicles save customers trips to specialists. Seasonal tire storage programs are hugely popular in snowy Scandinavia. Motonet sponsors motorsports, building community ties. Private labels like Pro-series tools rival premium brands at half the cost. They navigate supply chain hiccups better than most thanks to regional warehouses. Customer reviews rave about staff expertise and store cleanliness. Digital catalogs make browsing easy even f
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Brake PadsSEK 299-899
- Synthetic Engine OilSEK 199/liter
- Car BatterySEK 1299-2499
- Winter TiresSEK 1299/pc
- Cordless Impact WrenchSEK 2499
Services it tells AI about
- Tire ChangeSEK 299/car
- Wheel AlignmentSEK 699
- Oil ChangeSEK 599
- AC RechargeSEK 799
- Vehicle InspectionSEK 499
Competitors it names
Audience it targets
Auto enthusiasts, mechanics, drivers · 25-55 · Sweden, Finland, Estonia
Company type
Private
motonet.se Organic Keywords
Google lists motonet.se for about 258 keywords, which together bring an estimated 190 organic visits a month.
Ranking keywords
258
Found in Google for this domain
Visits they bring
190
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
motonet.se SEO Audit
The latest technical audit of motonet.se scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
motonet.se Competitors and Alternatives
Motonet's company profile names https://www.meca.se/, https://www.biltema.se/, https://www.jula.se/ and https://www.starcars.se/ as competitors. Its own llms.txt adds https://www.bilbasen.se/ and https://www.autodoc.se/. Outside its market, the domains ranked closest to it in our worldwide ranking are poundfabrics.co.uk, pornosliv.com, donghuanosekai.com and islamarchive.cc.
motonet.se Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
motonet.se Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for motonet.se yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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