Last updated: September 2026
Global rank: Worldwide · 2026-09
#181,667
AI visibility: Grade C
67
SEO health: Not audited
—
Visits
69.5K
per month, estimated
Keywords
1.9K
ranking in Google
Organic share
100%
69.5K organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of moomin.com
moomin.com Company Profile
Moomin has been delighting fans since Tove Jansson introduced the plump, white hippo-like Moomintroll in her 1945 novel. The characters live in the peaceful yet adventurous Moominvalley, surrounded by quirky friends like the Snork Maiden and Little My. Over the decades, these stories evolved from books to comics, animations, and a global merchandise empire. Moomin serves families, kids, and nostalgic adults who crave…
Moomin was founded in 1945, about 81 years ago, and is headquartered in Helsinki, Finland. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media & Entertainment, with further tags for Consumer Goods, Licensing & Royalties and Retail. Products on record for it: Moomin Plush Toys, Ceramic Mugs, Apparel and Accessories and Books and Comics. Total funding on record is Bootstrapped. Its tagline reads: "Step into the whimsical world of Moominvalley".
- Sector
- Media & Entertainment
- Headquarters
- Helsinki, Finland
- Founded
- 1945
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Moomin Plush Toys, Ceramic Mugs, Apparel and Accessories, Books and Comics
moomin.com Web Traffic Statistics
Key findings
- Moomin (Media & Entertainment) is ranked #181,667 worldwide in our September 2026 domain ranking, down 5,912 places from #175,755 in August 2026.
- It is estimated to receive about 69,500 visits a month from search, 100% of it organic, across 1,893 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 152 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #181,667 | ▼ 5,912 |
| August 2026 | #175,755 | ▲ 24,647 |
| July 2026 | #200,402 | ▲ 4,330 |
| June 2026 | #204,732 | — |
| May 2026 | #204,732 | ▲ 18,607 |
| April 2026 | #223,339 | ▼ 22,290 |
| March 2026 | #201,049 | ▼ 22,298 |
| February 2026 | #178,751 | — |
What this company does
Moomin has been delighting fans since Tove Jansson introduced the plump, white hippo-like Moomintroll in her 1945 novel. The characters live in the peaceful yet adventurous Moominvalley, surrounded by quirky friends like the Snork Maiden and Little My. Over the decades, these stories evolved from books to comics, animations, and a global merchandise empire. Moomin serves families, kids, and nostalgic adults who crave…
moomin.com Traffic and Visitor Engagement
moomin.com draws an estimated 69,500 visits a month from search engines. Effectively all of it is organic — about 69,500 visits from unpaid results. Spread across 1,893 ranking keywords, that averages roughly 37 organic visits per keyword.
Monthly visits
69.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
69.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
moomin.com AI Visibility
On our AI visibility scale moomin.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
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moomin.com LLMS.txt
The llms.txt on moomin.com runs to 152 lines (7,304 characters) across 12 sections, last generated in May 2026. It introduces the site as "Moomin Official Website". It tells AI engines the business works in Entertainment, Merchandising and Media Licensing. It describes 4 products, with prices such as Moomin Classic Mug at $25, Moomin Plush Toy at $30 and Moomin T-Shirt at $20. Services it lists include Licensing Partnerships, Theme Park Experiences, Exhibitions and Events and Custom Merchandise. The audience it names is Families, book lovers, collectors, aged 3-12 (core), all ages (Global). Technologies it mentions include Shopify, Google Analytics, Cloudflare, Klaviyo and Hotjar. The keywords it claims start with "Moomin", "Moomintroll", "Tove Jansson" and "Moominvalley".
Status
Published
AI engines can read it
Lines
152
In the file
Size
7.3K
Characters
Sections
12
Updated May 3, 2026
What the file says
# Moomin Official Website ## About Moomin captivates with the timeless adventures from Tove Jansson's imagination, starting back in 1945. Moomintroll and his pals navigate Moominvalley with curiosity and heart, teaching lessons in friendship and wonder. Books kicked it off, but now it's a full-blown universe of comics, TV shows, and gadgets. Families grab the iconic mugs for coffee chats, kids hug the soft plushes during bedtime stories. Quality Finnish design sets it apart—no cheap knockoffs here. Moomin.com lets you shop worldwide with fast shipping and fresh drops. Theme parks in Naantali immerse you in the valley's magic, from boat rides to character hugs. Licensing keeps characters popping up in apps, clothes, and collabs. Sustainability matters; they use eco materials and support Jansson's forest legacy. Social feeds buzz with fan tales and behind-scenes peeks. Animations stream on big platforms, hooking new kids. Exhibitions tour museums, sparking joy in adults too. Nostalgia sells, but fresh stories keep it alive. Revenue flows steady from shops, parks, and deals. No big investor drama—just pure brand love. Collectors hunt rare items like first-edition books. It's a cozy brand in a chaotic world. Global reach without losing that homey feel. Fans span generations, sharing the same smiles. Moomin's future? More magic, always. **Areas of Work:** Entertainment, Merchandis
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Moomin Classic Mug$25
- Moomin Plush Toy$30
- Moomin T-Shirt$20
- Comics Collection$40
Services it tells AI about
- Licensing PartnershipsContact for pricing
- Theme Park Experiences$30/adult
- Exhibitions and EventsVaries
- Custom MerchandiseContact for pricing
Competitors it names
Audience it targets
Families, book lovers, collectors · 3-12 (core), all ages · Global
Company type
Private
moomin.com Organic Keywords
Google lists moomin.com for about 1,893 keywords, which together bring an estimated 69,500 organic visits a month.
Ranking keywords
1.9K
Found in Google for this domain
Visits they bring
69.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
moomin.com Competitors and Alternatives
Moomin's company profile names sanrio.com, peanuts.com, disney.com and astridlindgren.com as competitors. Its own llms.txt adds paddington.com and beatrixpotter.com. Outside its market, the domains ranked closest to it in our worldwide ranking are sensyu.ne.jp, croadria.com, twojemeble.pl and chiikawa-biyori.com.
moomin.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
moomin.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for moomin.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
moomin.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to moomin.com
Neighbours of #181,667 in our worldwide ranking — each with its own report.
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