Last updated: September 2026
Global rank: Worldwide · 2026-09
#183,612
AI visibility: Grade A+
92
SEO health: Latest audit
80
Visits
55.8K
per month, estimated
Keywords
3.4K
ranking in Google
Organic share
100%
55.8K organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of monarchwatch.org
monarchwatch.org Company Profile
Monarch Watch operates as a nonprofit outreach program out of the University of Kansas, rallying everyday folks into a massive citizen science effort to monitor and protect the iconic monarch butterfly. They run the continent-spanning Monarch Larva Monitoring Project and a tagging program that's seen millions of butterflies marked and released by volunteers from backyards to schoolyards. Beyond tracking migration pat…
Founded in 1992 (about 34 years ago), Monarch Watch is based in Lawrence, United States. Its workforce is listed as between 1 and 50 employees. It was founded by Chip Taylor. Its profile files it under Environmental Conservation, with further tags for Citizen Science, Pollinator Protection and Education. Products on record for it: Monarch Tagging Kits, Milkweed Seeds and Plants, Monarch Watch App and Educational Kits. Its tagline reads: "Join the journey: tagging, tracking, and saving the monarch butterfly".
- Sector
- Environmental Conservation
- Headquarters
- Lawrence, United States
- Founded
- 1992
- Employees
- 1-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Founders
- Chip Taylor
- Products
- Monarch Tagging Kits, Milkweed Seeds and Plants, Monarch Watch App, Educational Kits
monarchwatch.org Web Traffic Statistics
Key findings
- Monarch Watch (Environmental Conservation) is ranked #183,612 worldwide in our September 2026 domain ranking, down 15 places from #183,597 in August 2026.
- It is estimated to receive about 55,800 visits a month from search, 100% of it organic, across 3,417 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 168 lines.
- Its last technical audit scored 80/100, with "Add Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #183,612 | ▼ 15 |
| August 2026 | #183,597 | ▲ 8,732 |
| July 2026 | #192,329 | ▲ 1,348 |
| June 2026 | #193,677 | — |
| May 2026 | #193,677 | ▲ 24,470 |
| April 2026 | #218,147 | ▲ 3,109 |
| March 2026 | #221,256 | ▼ 593 |
| February 2026 | #220,663 | — |
What this company does
Monarch Watch operates as a nonprofit outreach program out of the University of Kansas, rallying everyday folks into a massive citizen science effort to monitor and protect the iconic monarch butterfly. They run the continent-spanning Monarch Larva Monitoring Project and a tagging program that's seen millions of butterflies marked and released by volunteers from backyards to schoolyards. Beyond tracking migration pat…
Our read on the site
The overall SEO health of monarchwatch.org shows a solid performance score of 86, but there are significant areas for improvement, particularly in accessibility and on-page SEO elements. Key issues include missing meta descriptions, H1 tags, and image alt attributes, which could hinder search visibility and user experi…
monarchwatch.org Traffic and Visitor Engagement
Search engines send monarchwatch.org an estimated 55,800 visits a month. Effectively all of it is organic — about 55,800 visits from unpaid results. Spread across 3,417 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
55.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
55.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
monarchwatch.org AI Visibility
monarchwatch.org scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (75/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
75/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
monarchwatch.org LLMS.txt
The llms.txt on monarchwatch.org runs to 168 lines (9,164 characters) across 12 sections, last generated in April 2026. It introduces the site as "Monarch Watch". It tells AI engines the business works in Monarch Butterfly Conservation, Citizen Science, Pollinator Education and Habitat Restoration. It describes 5 products, with prices such as Monarch Tagging Kit at $14.95, Milkweed Seed Packets at $3.50 and Monarch Watch App at Free. Services it lists include Monarch Larva Monitoring Project, Waystation Certification, Educational Workshops and Tagging Program Coordination. The audience it names is Gardeners, teachers, families, conservationists, aged All ages (North America). Technologies it mentions include HTTPS, robots.txt and sitemap.xml. The keywords it claims start with "monarch butterfly", "milkweed", "butterfly garden" and "conservation". It gives the company type as Non-Profit.
Status
Published
AI engines can read it
Lines
168
In the file
Size
9.2K
Characters
Sections
12
Updated Apr 26, 2026
What the file says
# Monarch Watch ## About Monarch Watch runs a hands-on citizen science program centered on the monarch butterfly, pulling in volunteers to tag, track, and safeguard these orange-winged travelers. Hosted at the University of Kansas, they coordinate the Larva Monitoring Project where people scout milkweed patches for eggs and caterpillars, logging data that paints a clear picture of population trends. Their tagging initiative has clocked millions of butterflies, revealing migration quirks from Canada to Mexico. Waystation certification turns ordinary yards into monarch pit stops, with over 80,000 sites now certified worldwide. They equip teachers with free lesson plans that make entomology exciting for classrooms everywhere. Gardeners snag seeds and plugs from their shop to build butterfly-friendly plots resistant to common pitfalls like wrong milkweed types. Apps simplify fieldwork, letting users snap photos of sightings and upload on the go. Workshops and festivals draw crowds eager to learn about threats like habitat loss and climate shifts. Founder Chip Taylor's vision has sparked a movement where backyard observers fuel pro-level research. Partnerships amplify reach, from national parks to local extension services. They advocate for policy changes, armed with volunteer-gathered proof of decline. Seed propagation guides help scale up native plants amid supply shortages. Annu
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Monarch Tagging Kit$14.95
- Milkweed Seed Packets$3.50
- Monarch Watch AppFree
- Educational Posters$9.95
- Waystation Signs$12.00
Services it tells AI about
- Monarch Larva Monitoring ProjectFree
- Waystation CertificationFree
- Educational WorkshopsDonation-based
- Tagging Program CoordinationFree
- School Program ResourcesLow cost
Competitors it names
Audience it targets
Gardeners, teachers, families, conservationists · All ages · North America
Company type
Non-Profit
monarchwatch.org Organic Keywords
Google lists monarchwatch.org for about 3,417 keywords, which together bring an estimated 55,800 organic visits a month.
Ranking keywords
3.4K
Found in Google for this domain
Visits they bring
55.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
monarchwatch.org SEO Audit
The latest technical audit of monarchwatch.org scored 80 out of 100 overall. Accessibility is its weakest area at 63, while performance scores highest at 86. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalAdd Meta Description
- CriticalImplement H1 Tags
- HighOptimize Image Alt Attributes
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
monarchwatch.org Competitors and Alternatives
Monarch Watch's company profile names https://xerces.org, https://butterflyconservation.org, https://monarchjointventure.org and https://butterflygarden.org as competitors. Its own llms.txt adds https://saveourmonarchs.org and https://monarchs.org. Outside its market, the domains ranked closest to it in our worldwide ranking are segopay.com, homecine.to, mac-center.com and cnbeta.com.tw.
monarchwatch.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
monarchwatch.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for monarchwatch.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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