Last updated: September 2026
Global rank: Worldwide · 2026-09
#62,375
AI visibility: Grade A
89
SEO health: Latest audit
88
Visits
1.7M
per month, estimated
Keywords
20.1K
ranking in Google
Organic share
100%
1.7M organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of molottery.com
molottery.com Company Profile
The Missouri Lottery runs the official games for the state, giving people the opportunity to buy tickets for big jackpot draws such as Powerball along with a range of instant win scratchers. Their website lets users look up current and past results, check if their tickets are winners using the tools provided, and find out more about how each game works in detail. There's also information on where to buy tickets from…
MoLottery was founded in 1985, about 41 years ago, and is headquartered in Jefferson City, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Gaming, with further tags for Lottery, Public Sector and Non-Profit. Products on record for it: Powerball, Mega Millions, Scratchers and Daily Draw Games. Reported revenue is $1.2B (2022). Its tagline reads: "MoLottery Header".
- Sector
- Gaming
- Headquarters
- Jefferson City, United States
- Founded
- 1985
- Employees
- 51-200
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Products
- Powerball, Mega Millions, Scratchers, Daily Draw Games
molottery.com Web Traffic Statistics
Key findings
- MoLottery (Gaming) is ranked #62,375 worldwide in our September 2026 domain ranking, inside the top 100,000, up 28 places from #62,403 in August 2026.
- It is estimated to receive about 1.7 million visits a month from search, 100% of it organic, across 20,100 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 149 lines.
- Its last technical audit scored 88/100, with "Create a Comprehensive Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #62,375 | ▲ 28 |
| August 2026 | #62,403 | ▲ 897 |
| July 2026 | #63,300 | ▼ 10,427 |
| June 2026 | #52,873 | — |
| May 2026 | #52,873 | ▲ 7,479 |
| April 2026 | #60,352 | ▼ 6,561 |
| March 2026 | #53,791 | ▼ 3,858 |
| February 2026 | #49,933 | — |
What this company does
The Missouri Lottery runs the official games for the state, giving people the opportunity to buy tickets for big jackpot draws such as Powerball along with a range of instant win scratchers. Their website lets users look up current and past results, check if their tickets are winners using the tools provided, and find out more about how each game works in detail. There's also information on where to buy tickets from…
Our read on the site
The overall SEO health of molottery.com is moderate, with strong accessibility and performance scores but significant opportunities for improvement in on-page SEO and technical aspects. Addressing these issues will enhance visibility and user experience.
molottery.com Traffic and Visitor Engagement
molottery.com draws an estimated 1.7 million visits a month from search engines. Effectively all of it is organic — about 1.7 million visits from unpaid results. Spread across 20,100 ranking keywords, that averages roughly 86 organic visits per keyword.
Monthly visits
1.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.7M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
molottery.com AI Visibility
On our AI visibility scale molottery.com earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
molottery.com LLMS.txt
The llms.txt on molottery.com runs to 149 lines (6,415 characters) across 12 sections, last generated in March 2026. It introduces the site as "Missouri Lottery Official Website". It tells AI engines the business works in Gaming, Lottery and Public Sector. It describes 4 products, with prices such as Powerball at $2 per ticket, Mega Millions at $2 per ticket and Scratchers at $1 to $30 per ticket. Services it lists include Ticket Purchase Support, Claim Center Services and Responsible Gaming Programs. The audience it names is Adults, Lottery Enthusiasts, Casual Gamers, aged 18+ (United States (Missouri)). Technologies it mentions include HTML5, CSS3, JavaScript, PHP and MySQL. The keywords it claims start with "Missouri Lottery", "MoLottery", "Powerball Missouri" and "Mega Millions Missouri". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Missouri Lottery Official Website ## About MoLottery is the official lottery organization for the state of Missouri, dedicated to providing residents with a variety of lottery games and opportunities to win cash prizes. The organization generates significant revenue for public education and other state programs through the sale of lottery tickets. With a strong commitment to transparency and responsible gaming, MoLottery serves the community by offering exciting games while contributing to Missouri's financial resources. **Areas of Work:** Gaming, Lottery, Public Sector ## Things to Remember - **Website:** https://molottery.com - **Address:** Jefferson City, Missouri, United States - **Contact:** [email protected] - **Phone:** +1-573-751-4050 - **Hours:** Mon-Fri: 8AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 100 employees - **Revenue:** $1.2B - **Hiring Status:** Not currently hiring ## Products - **Powerball** ($2 per ticket): A multi-state lottery game with massive jackpots and multiple prize levels. - **Mega Millions** ($2 per ticket): A popular lottery game offering huge jackpots and exciting prize opportunities across multiple states. - **Scratchers** ($1 to $30 per ticket): Instant win tickets with various themes and prize levels for immediate gratification. - **Daily Draw Games** ($1 to $2 per ticket): Dai
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Powerball$2 per ticket
- Mega Millions$2 per ticket
- Scratchers$1 to $30 per ticket
- Daily Draw Games$1 to $2 per ticket
Services it tells AI about
- Ticket Purchase SupportFree
- Claim Center ServicesFree
- Responsible Gaming ProgramsFree
Competitors it names
Audience it targets
Adults, Lottery Enthusiasts, Casual Gamers · 18+ · United States (Missouri)
Company type
Public
molottery.com Organic Keywords
Google lists molottery.com for about 20,100 keywords, which together bring an estimated 1.7 million organic visits a month.
Ranking keywords
20.1K
Found in Google for this domain
Visits they bring
1.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
molottery.com SEO Audit
The latest technical audit of molottery.com scored 88 out of 100 overall. Performance is its weakest area at 77, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalCreate a Comprehensive Sitemap
- HighAdd Alt Text to Images
- HighOptimize Title and Meta Description
- CriticalFix Broken Links
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
molottery.com Competitors and Alternatives
MoLottery's company profile names calottery.com, lottery.com and tnlottery.com as competitors. Its own llms.txt adds illinoislottery.com and kylottery.com. Outside its market, the domains ranked closest to it in our worldwide ranking are justmarkets.com, westcall.net, wavve.com and redserverhost.com.
molottery.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
molottery.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for molottery.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to molottery.com
Neighbours of #62,375 in our worldwide ranking — each with its own report.
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