Last updated: September 2026
Global rank: Worldwide · 2026-09
#279,602
AI visibility: Grade A
85
SEO health: Latest audit
81
Visits
537.6K
per month, estimated
Keywords
30.2K
ranking in Google
Organic share
100%
537.6K organic visits
LLMS.txt
Published
131 lines AI engines can read
You're seeing the free preview of mnlottery.com
mnlottery.com Company Profile
The Minnesota Lottery runs the official games available to players across the state, handling everything from daily number draws to larger jackpot offerings. Its site gives direct access to results, rules for each game, and details on how tickets work, so users do not have to piece information together from multiple places. It also manages second chance promotions that let people enter non-winning tickets for extra p…
Founded in 1988 (about 38 years ago), Minnesota Lottery is based in St. Paul, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Gaming, with further tags for Lottery, Public Sector and Government Funded. Products on record for it: Scratch-off Games, Daily Draw Games and Multi-State Lottery Games. Reported revenue is $300M (2022). Its tagline reads: "The Official Resource of the Minnesota State Lottery for Winning Numbers, Game Info, Second Chance Entries, and Much More".
- Sector
- Gaming
- Headquarters
- St. Paul, United States
- Founded
- 1988
- Employees
- 51-200
- Revenue
- $300M (2022)
- Funding
- Not Disclosed
- Products
- Scratch-off Games, Daily Draw Games, Multi-State Lottery Games
mnlottery.com Web Traffic Statistics
Key findings
- Minnesota Lottery (Gaming) is ranked #279,602 worldwide in our September 2026 domain ranking, down 128,412 places from #151,190 in August 2026.
- It is estimated to receive about 537,600 visits a month from search, 100% of it organic, across 30,200 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 131 lines.
- Its last technical audit scored 81/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #279,602 | ▼ 128,412 |
| August 2026 | #151,190 | ▲ 126,686 |
| July 2026 | #277,876 | ▲ 39,014 |
| June 2026 | #316,890 | — |
| May 2026 | #316,890 | ▼ 11,058 |
| April 2026 | #305,832 | ▼ 123,623 |
| March 2026 | #182,209 | ▼ 45,836 |
| February 2026 | #136,373 | — |
What this company does
The Minnesota Lottery runs the official games available to players across the state, handling everything from daily number draws to larger jackpot offerings. Its site gives direct access to results, rules for each game, and details on how tickets work, so users do not have to piece information together from multiple places. It also manages second chance promotions that let people enter non-winning tickets for extra p…
Our read on the site
Significant improvements needed.
mnlottery.com Traffic and Visitor Engagement
Search engines send mnlottery.com an estimated 537,600 visits a month. Effectively all of it is organic — about 537,600 visits from unpaid results. Spread across 30,200 ranking keywords, that averages roughly 18 organic visits per keyword.
Monthly visits
537.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
537.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
mnlottery.com AI Visibility
mnlottery.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
mnlottery.com LLMS.txt
The llms.txt on mnlottery.com runs to 131 lines (4,965 characters) across 12 sections, last generated in April 2026. It introduces the site as "Minnesota Lottery Official Website". It tells AI engines the business works in Gaming, Lottery and Public Sector. It describes 3 products, including Scratch-off Games, Daily Draw Games and Multi-State Lottery Games. The audience it names is Residents of Minnesota, Lottery Players, Adults, aged 18-65 (North America). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "Minnesota Lottery", "winning numbers", "game info" and "second chance entries". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
131
In the file
Size
5.0K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Minnesota Lottery Official Website ## About The Minnesota Lottery is a state-operated lottery providing various games and opportunities for residents to win prizes. It serves the people of Minnesota by offering a range of lottery games, including scratch-offs, daily draws, and multi-state games. The lottery aims to generate revenue for the state while promoting responsible gaming and providing information on winning numbers and game details. **Areas of Work:** Gaming, Lottery, Public Sector ## Things to Remember - **Website:** https://mnlottery.com - **Address:** Not Available, St. Paul, Minnesota, United States - **Contact:** [email protected] - **Phone:** +1-651-635-8273 - **Hours:** Mon-Fri: 8AM-4:30PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 75 employees - **Revenue:** $300M - **Hiring Status:** Not currently hiring ## Products - **Scratch-off Games** (Contact for pricing): Instant win games with various themes and prize amounts. - **Daily Draw Games** (Contact for pricing): Daily lottery games with multiple prize tiers. - **Multi-State Lottery Games** (Contact for pricing): Participate in larger jackpots with multi-state lottery options. ## Services ## Keywords Minnesota Lottery, winning numbers, game info, second chance entries, lottery results, Minnesota Lottery app, lottery promotions Minnesota, how to ent
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Scratch-off GamesContact for pricing
- Daily Draw GamesContact for pricing
- Multi-State Lottery GamesContact for pricing
Competitors it names
Audience it targets
Residents of Minnesota, Lottery Players, Adults · 18-65 · North America
Company type
Public
mnlottery.com Organic Keywords
Google lists mnlottery.com for about 30,200 keywords, which together bring an estimated 537,600 organic visits a month.
Ranking keywords
30.2K
Found in Google for this domain
Visits they bring
537.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
mnlottery.com SEO Audit
The latest technical audit of mnlottery.com scored 81 out of 100 overall. Performance is its weakest area at 57, while accessibility scores highest at 96. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighCreate a Robots.txt File
- HighOptimize Images for Performance
- MediumMinimize HTTP Requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
mnlottery.com Competitors and Alternatives
Minnesota Lottery's company profile names calottery.com, lottery.com and nylottery.ny.gov as competitors. Its own llms.txt adds michiganlottery.com and wisconsinlottery.com. Outside its market, the domains ranked closest to it in our worldwide ranking are geektechify.com, trinka.ai, scramnetwork.com and igtm-b101.com.
mnlottery.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
mnlottery.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mnlottery.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to mnlottery.com
Neighbours of #279,602 in our worldwide ranking — each with its own report.
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