Last updated: September 2026
Global rank: Worldwide · 2026-09
#314,553
AI visibility: Grade A
87
SEO health: Latest audit
79
Visits
9.5K
per month, estimated
Keywords
676
ranking in Google
Organic share
100%
9.5K organic visits
LLMS.txt
Published
79 lines AI engines can read
You're seeing the free preview of mirror.co
mirror.co Company Profile
Mirror News operates as a digital-first news organization delivering timely updates across multiple verticals including national politics, international affairs, sports results and celebrity developments. The platform serves readers who want concise reporting combined with deeper analysis on topics that matter most in their daily lives. Mirror News focuses on accessibility, ensuring that complex stories are presented…
Founded in 2018 (about 8 years ago), Mirror News is based in Toronto, Canada. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Software & Internet, News Publishing and Digital Media. Total funding on record is Bootstrapped. Its tagline reads: "Your daily source for breaking news, sports, entertainment and lifestyle coverage".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Toronto, Canada
- Founded
- 2018
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
mirror.co Web Traffic Statistics
Key findings
- Mirror News (Media, Entertainment & Gaming) is ranked #314,553 worldwide in our September 2026 domain ranking, down 16,632 places from #297,921 in August 2026.
- It is estimated to receive about 9,507 visits a month from search, 100% of it organic, across 676 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 79 lines.
- Its last technical audit scored 79/100, with "Implement Title Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #314,553 | ▼ 16,632 |
| August 2026 | #297,921 | ▲ 14,576 |
| July 2026 | #312,497 | ▼ 14,098 |
| June 2026 | #298,399 | — |
| May 2026 | #298,399 | ▼ 4,547 |
| April 2026 | #293,852 | ▼ 53,827 |
| March 2026 | #240,025 | ▼ 27,354 |
| February 2026 | #212,671 | — |
What this company does
Mirror News operates as a digital-first news organization delivering timely updates across multiple verticals including national politics, international affairs, sports results and celebrity developments. The platform serves readers who want concise reporting combined with deeper analysis on topics that matter most in their daily lives. Mirror News focuses on accessibility, ensuring that complex stories are presented…
Our read on the site
The overall SEO health of mirror.co is concerning, with critical issues in on-page optimization, particularly the absence of title tags and meta descriptions. While technical aspects like HTTPS and a valid sitemap are in place, significant content gaps and performance issues need to be addressed to improve visibility a…
mirror.co Traffic and Visitor Engagement
Search engines send mirror.co an estimated 9,507 visits a month. Effectively all of it is organic — about 9,507 visits from unpaid results. Spread across 676 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
9.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
9.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
mirror.co AI Visibility
mirror.co scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✓
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
mirror.co LLMS.txt
The llms.txt on mirror.co runs to 79 lines (5,668 characters) across 12 sections, last generated in May 2026. It introduces the site as "Mirror News". It tells AI engines the business works in News Publishing, Digital Media, Sports Journalism and Entertainment Reporting. It describes 5 products, with prices such as Mirror Daily Newsletter at Free, Mirror Mobile App at Free with ads and Mirror Premium at $6.99/month. Services it lists include Sponsored Content Placement, Event Coverage Partnership, Custom Newsletter Sponsorship and Social Media Amplification. The audience it names is Urban and suburban readers interested in current events, aged 18-54 (Canada and international English-speaking audiences). Technologies it mentions include HTTPS, Responsive Design, Sitemap.xml and Robots.txt. The keywords it claims start with "news", "entertainment", "sports" and "celebrity".
Status
Published
AI engines can read it
Lines
79
In the file
Size
5.7K
Characters
Sections
12
Updated May 17, 2026
What the file says
# Mirror News ## About Mirror News operates as a digital-first news organization delivering timely updates across multiple verticals including national politics, international affairs, sports results and celebrity developments. The platform serves readers who want concise reporting combined with deeper analysis on topics that matter most in their daily lives. Mirror News focuses on accessibility, ensuring that complex stories are presented in straightforward language without sacrificing accuracy or depth. The company targets a broad audience ranging from casual readers checking headlines on their commute to dedicated followers who consume multiple articles each day. Value comes from speed of publication paired with editorial standards that prioritize verified facts over speculation. Mirror News maintains a network of contributors who cover local events as well as major national stories, giving readers perspectives from different regions. Technology plays a central role in how content is distributed, with mobile optimization and push notifications keeping audiences informed in real time. The organization invests in data-driven storytelling that highlights trends in health, technology and consumer behavior. Readers benefit from curated sections that separate hard news from lighter entertainment pieces, allowing quick navigation based on personal interest. Mirror News also featur
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Mirror Daily NewsletterFree
- Mirror Mobile AppFree with ads
- Mirror Premium$6.99/month
- Mirror Video HubFree with ads
- Mirror InsightsContact for pricing
Services it tells AI about
- Sponsored Content PlacementContact for pricing
- Event Coverage PartnershipContact for pricing
- Custom Newsletter SponsorshipContact for pricing
- Social Media AmplificationContact for pricing
- Content LicensingContact for pricing
Competitors it names
Audience it targets
Urban and suburban readers interested in current events · 18-54 · Canada and international English-speaking audiences
Company type
Private
mirror.co Organic Keywords
Google lists mirror.co for about 676 keywords, which together bring an estimated 9,507 organic visits a month.
Ranking keywords
676
Found in Google for this domain
Visits they bring
9.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
mirror.co SEO Audit
The latest technical audit of mirror.co scored 79 out of 100 overall. Performance is its weakest area at 48, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement Title Tags
- CriticalAdd Meta Descriptions
- HighDevelop H1 Tags
- HighCreate Content for Identified Gaps
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
mirror.co Competitors and Alternatives
Mirror News's company profile names https://www.cbc.ca, https://www.ctvnews.ca, https://www.thestar.com and https://www.globalnews.ca as competitors. Its own llms.txt adds https://www.huffpost.com and https://www.bbc.com. Outside its market, the domains ranked closest to it in our worldwide ranking are aiit.edu.cn, hualaikeji.com, wisevoter.com and pluginsmarket.com.
mirror.co Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
mirror.co Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mirror.co yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to mirror.co
Neighbours of #314,553 in our worldwide ranking — each with its own report.
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