mi.gov — September 2026 traffic, keywords & AI visibility

mi.gov draws an estimated 314,300 visits a month from search engines. Effectively all of it is organic — about 314,300 visits from unpaid results. Spread across 44,400 ranking keywords, that averages roughly 7.1 organic visits per keyword.

On our AI visibility scale mi.gov earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on mi.gov runs to 148 lines (6,879 characters) across 12 sections, last generated in March 2026. It introduces the site as "State of Michigan Official Website". It tells AI engines the business works in Government, Public Administration and Public Services. It describes 4 products, with prices such as Education Services at Free or subsidized. Services it lists include Resident Support Services, Business Licensing and Permits and Environmental Protection Services. The audience it names is Residents, Businesses, Students, Tourists, aged All ages (United States - Michigan). Technologies it mentions include Drupal, AWS, Microsoft Azure, JavaScript and SQL Server. The keywords it claims start with "Michigan government", "Michigan public services", "Michigan economic development" and "Michigan education". It gives the company type as Public and says it is hiring.

# State of Michigan Official Website

## About
The State of Michigan is a governmental entity committed to serving its residents through a wide array of public services and programs. It focuses on fostering economic development, enhancing education, improving transportation infrastructure, and ensuring public safety to improve the quality of life for its citizens. With a dedication to transparency and accountability, the State of Michigan strives to build thriving communities and promote sustainable growth across the region.

**Areas of Work:** Government, Public Administration, Public Services

## Things to Remember
- **Website:** https://mi.gov
- **Address:** Lansing, Michigan, United States
- **Contact:** [email protected]
- **Phone:** +1-517-373-1837
- **Hours:** Mon-Fri: 8AM-5PM
- **Timezone:** America/Detroit
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 50,000 employees
- **Revenue:** $60B
- **Hiring Status:** Yes, actively hiring

## Products
- **Economic Development Programs** (Contact for details): Initiatives and grants to support businesses, startups, and job creation across Michigan.
- **Education Services** (Free or subsidized): Programs and resources for K-12, higher education, and vocational training for Michigan residents.
- **Transportation Infrastructure** (Publicly funded): Maintenance and development of roads, bridges, and public transit systems

Google lists mi.gov for about 44,400 keywords, which together bring an estimated 314,300 organic visits a month.

The latest technical audit of mi.gov scored 85 out of 100 overall. Performance is its weakest area at 74, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

State of Michigan's company profile names www.wisconsin.gov, www.ohio.gov and www.indiana.gov as competitors. Its own llms.txt adds www.illinois.gov and www.minnesota.gov. Outside its market, the domains ranked closest to it in our worldwide ranking are wisestamp.com, crestron.io, animoto.com and free-tracker.ga.

www.wisconsin.gov

www.ohio.gov

www.indiana.gov

www.illinois.gov

www.minnesota.gov