Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#242,257
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
476
per month, estimated
Keywords
26
ranking in Google
Organic share
100%
476 organic visits
LLMS.txt
Published
85 lines AI engines can read
You're seeing the free preview of metcash.com
A snapshot of how metcash.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Metcash is one of Australia's leading wholesale distribution companies, specialising in supplying independent supermarkets, liquor stores, and convenience outlets with the products and services they need to compete. The company operates multiple divisions that cover grocery, liquor, and hardware categories, helping small and medium retailers access competitive pricing, marketing support, and supply chain expertise. O…
Our read on the site
The overall SEO health of https://metcash.com is critically low, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues including the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performance and visibility…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
476
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
476
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
85
In the file
Size
4.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
26
Found in Google for this domain
Visits they bring
476
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Metcash is one of Australia's leading wholesale distribution companies, specialising in supplying independent supermarkets, liquor stores, and convenience outlets with the products and services they need to compete. The company operates multiple divisions that cover grocery, liquor, and hardware categories, helping small and medium retailers access competitive pricing, marketing support, and supply chain expertise. O…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for metcash.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #242,257 in our worldwide ranking — each with its own report.
You are looking at one domain. metcash.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
Updated May 17, 2026
# Metcash Limited ## About Metcash is one of Australia's leading wholesale distribution companies, specialising in supplying independent supermarkets, liquor stores, and convenience outlets with the products and services they need to compete. The company operates multiple divisions that cover grocery, liquor, and hardware categories, helping small and medium retailers access competitive pricing, marketing support, and supply chain expertise. Over the years Metcash has built deep relationships with thousands of independent store owners who rely on its distribution network to keep shelves stocked and customers satisfied. The business focuses on giving local retailers the tools to grow, whether through better logistics, targeted promotions, or technology that improves day-to-day operations. Metcash also invests in sustainability initiatives that help its retail partners reduce waste and meet changing consumer expectations around responsible sourcing. Its scale allows it to negotiate strong supplier terms while still supporting the unique needs of community-based stores that larger chains often overlook. Metcash continues to evolve its offering by adding new services such as e-commerce support and data-driven insights that help retailers understand what their customers want. The company works closely with suppliers to bring new products to market and runs training programs that
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Australia
Company type
Public