Last updated: September 2026
Global rank: Worldwide · 2026-09
#321,636
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
93.4K
per month, estimated
Keywords
8.0K
ranking in Google
Organic share
100%
93.4K organic visits
LLMS.txt
Published
85 lines AI engines can read
You're seeing the free preview of merlenorman.com
merlenorman.com Company Profile
Merle Norman Cosmetics has been a staple in the beauty world for over nine decades, offering high-quality skincare, makeup, and wellness products through a unique studio model. Founded by Merle Norman herself, the brand emphasizes personalized consultations in cozy, independently owned studios where customers get one-on-one advice from beauty experts. This hands-on approach sets them apart in an industry often domina…
Founded in 1931 (about 95 years ago), Merle Norman Cosmetics is based in Los Angeles, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Merle Norman. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Beauty, Cosmetics and Skincare. Products on record for it: Clean Beauty Foundation, Hydrating Day Cream, Powder Lipstick and Wellness Supplements. Total funding on record is Bootstrapped. Its tagline reads: "America's beloved cosmetics studio since 1931".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Los Angeles, United States
- Founded
- 1931
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Merle Norman
- Products
- Clean Beauty Foundation, Hydrating Day Cream, Powder Lipstick, Wellness Supplements
merlenorman.com Web Traffic Statistics
Key findings
- Merle Norman Cosmetics (Retail, E-commerce & Consumer Goods) is ranked #321,636 worldwide in our September 2026 domain ranking, down 42,525 places from #279,111 in August 2026.
- It is estimated to receive about 93,400 visits a month from search, 100% of it organic, across 8,000 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 85 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #321,636 | ▼ 42,525 |
| August 2026 | #279,111 | ▲ 30,769 |
| July 2026 | #309,880 | ▲ 16,694 |
| June 2026 | #326,574 | — |
| May 2026 | #326,574 | ▼ 71,367 |
| April 2026 | #255,207 | ▲ 72,214 |
| March 2026 | #327,421 | ▼ 5,739 |
| February 2026 | #321,682 | — |
What this company does
Merle Norman Cosmetics has been a staple in the beauty world for over nine decades, offering high-quality skincare, makeup, and wellness products through a unique studio model. Founded by Merle Norman herself, the brand emphasizes personalized consultations in cozy, independently owned studios where customers get one-on-one advice from beauty experts. This hands-on approach sets them apart in an industry often domina…
merlenorman.com Traffic and Visitor Engagement
Search engines send merlenorman.com an estimated 93,400 visits a month. Effectively all of it is organic — about 93,400 visits from unpaid results. Spread across 8,000 ranking keywords, that averages roughly 12 organic visits per keyword.
Monthly visits
93.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
93.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
merlenorman.com AI Visibility
merlenorman.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
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merlenorman.com LLMS.txt
The llms.txt on merlenorman.com runs to 85 lines (4,289 characters) across 12 sections, last generated in May 2026. It introduces the site as "Merle Norman Cosmetics". It tells AI engines the business works in Cosmetics, Skincare and Beauty Retail. It describes 5 products, with prices such as Clean Beauty Foundation at $32, Powder Lipstick at $28 and Wellness Skin Vitamins at $45/month. Services it lists include Personalized Makeup Consultation, Custom Color Blending, Skincare Analysis and Beauty Workshops. The audience it names is Women, beauty professionals, aged 35-65 (United States). Technologies it mentions include HTTPS Secure, Responsive Viewport and Custom CMS. The keywords it claims start with "merle norman", "cosmetics", "beauty studios" and "skincare".
Status
Published
AI engines can read it
Lines
85
In the file
Size
4.3K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Merle Norman Cosmetics ## About Merle Norman Cosmetics stands out with its intimate studio experiences where customers receive tailored beauty advice from pros who've been trained in the brand's time-tested methods. Starting back in 1931, they've built a network of over 700 studios across the US, each run by passionate franchisees who treat clients like family. Products shine with clean ingredients—no parabens or harsh chemicals—covering everything from luminous foundations to nourishing serums that fight aging gracefully. Wellness steps in with vitamins and supplements designed to boost skin from within, aligning with their holistic vibe. It's not just shopping; it's a ritual that builds confidence and community. The franchise angle lets local owners thrive while leaning on corporate muscle for marketing and R&D. Bestsellers like their powder lipsticks and day creams keep pulling repeat fans who swear by the results. Compared to flashy chains, Merle Norman's charm lies in the personal touch—no overwhelming aisles, just mirrors, chairs, and expert chats. Their stores page makes finding a nearby spot easy, fueling that neighborhood feel. Wellness products bridge beauty and health, appealing to those wanting more than surface-level fixes. Loyalty runs deep here, with multi-generational customers bringing daughters and granddaughters. Events like makeup classes foster bonds,
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Clean Beauty Foundation$32
- Hydrating Day CreamContact for pricing
- Powder Lipstick$28
- Wellness Skin Vitamins$45/month
- Custom MascaraContact for pricing
Services it tells AI about
- Personalized Makeup ConsultationFree with purchase
- Custom Color Blending$15 add-on
- Skincare AnalysisFree
- Beauty Workshops$25/person
- Wellness CoachingFree with purchase
Competitors it names
Audience it targets
Women, beauty professionals · 35-65 · United States
Company type
Private
merlenorman.com Organic Keywords
Google lists merlenorman.com for about 8,000 keywords, which together bring an estimated 93,400 organic visits a month.
Ranking keywords
8.0K
Found in Google for this domain
Visits they bring
93.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
merlenorman.com SEO Audit
The latest technical audit of merlenorman.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
merlenorman.com Competitors and Alternatives
Merle Norman Cosmetics's company profile names Sephora, Ulta Beauty, Mary Kay and Avon as competitors. Its own llms.txt adds ulta.com, loreal.com and clinique.com. Outside its market, the domains ranked closest to it in our worldwide ranking are fluentcommerce.com, aifc.kz, irishluck.ie and dwss.pw.
merlenorman.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
merlenorman.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for merlenorman.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to merlenorman.com
Neighbours of #321,636 in our worldwide ranking — each with its own report.
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