Last updated: September 2026
Global rank: Worldwide · 2026-08
#1,310,567
AI visibility: Grade D
56
SEO health: Not audited
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Visits
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per month, estimated
Keywords
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ranking in Google
Organic share
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of all search traffic
LLMS.txt
Published
130 lines AI engines can read
You're seeing the free preview of medsafe.govt.nz
medsafe.govt.nz Web Traffic Statistics
Key findings
- Medsafe (Legal, Government & Nonprofit) is ranked #1,310,567 worldwide in our August 2026 domain ranking, down 110,909 places from #1,199,658 in July 2026.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 130 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #1,310,567 | ▼ 110,909 |
| July 2026 | #1,199,658 | ▼ 79,545 |
| June 2026 | #1,120,113 | — |
| May 2026 | #1,120,113 | ▲ 100,170 |
| April 2026 | #1,220,283 | — |
What this company does
Medsafe operates as the national regulator for therapeutic products across New Zealand. It evaluates applications for new medicines and medical devices before they reach the market. The agency monitors ongoing safety through adverse event reporting and post-market surveillance. Staff review clinical data to confirm products meet standards for quality, safety and efficacy. Medsafe also manages the classification of me…
medsafe.govt.nz AI Visibility
medsafe.govt.nz scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
medsafe.govt.nz LLMS.txt
The llms.txt on medsafe.govt.nz runs to 130 lines (7,223 characters) across 12 sections, last generated in September 2026. It introduces the site as "medsafe.govt.nz". It tells AI engines the business works in Regulatory Affairs, Pharmaceuticals and Medical Devices. It describes 3 products, with prices such as Adverse Event Database at Free. Services it lists include Regulatory Guidance, Safety Alerts and Classification Review. It targets New Zealand. Technologies it mentions include Website CMS and Database Search. The keywords it claims start with "medicine safety", "medical devices", "new zealand" and "regulation". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
130
In the file
Size
7.2K
Characters
Sections
12
Updated Sep 3, 2026
What the file says
# medsafe.govt.nz ## About Medsafe operates as the national regulator for therapeutic products across New Zealand. It evaluates applications for new medicines and medical devices before they reach the market. The agency monitors ongoing safety through adverse event reporting and post-market surveillance. Staff review clinical data to confirm products meet standards for quality, safety and efficacy. Medsafe also manages the classification of medicines and sets rules for advertising. Healthcare professionals and companies rely on its decisions when introducing new treatments. The organisation works closely with the Ministry of Health to align policy with public health needs. It maintains databases that list approved products and their conditions of use. When safety concerns arise, Medsafe can issue warnings or remove products from supply. Its work helps protect patients from substandard or harmful items. Medsafe provides guidance documents that explain regulatory requirements in plain language. Companies submit dossiers that undergo detailed scientific assessment by the team. The agency participates in international forums to stay aligned with global standards. Public inquiries about product status are handled through its website and enquiry service. Training sessions for industry help explain how to prepare compliant submissions. Medsafe tracks emerging risks such as counterfei
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Medicine Approval ServiceContact for pricing
- Medical Device NotificationContact for pricing
- Adverse Event DatabaseFree
Services it tells AI about
- Regulatory GuidanceFree
- Safety AlertsFree
- Classification ReviewContact for pricing
Competitors it names
Audience it targets
New Zealand
Company type
Public
medsafe.govt.nz Competitors and Alternatives
Medsafe's company profile names fda.gov, ema.europa.eu, mhra.gov.uk and tga.gov.au as competitors. Its own llms.txt adds healthcanada.gc.ca. Outside its market, the domains ranked closest to it in our worldwide ranking are muralia.art, tainangviet.vn, stateofthenation.info and globalcommtelecom.net.br.
medsafe.govt.nz Company Profile
Medsafe operates as the national regulator for therapeutic products across New Zealand. It evaluates applications for new medicines and medical devices before they reach the market. The agency monitors ongoing safety through adverse event reporting and post-market surveillance. Staff review clinical data to confirm products meet standards for quality, safety and efficacy. Medsafe also manages the classification of me…
Founded in 1996 (about 30 years ago), Medsafe is based in Wellington, New Zealand. Its workforce is listed as between 51 and 200 employees. Its profile files it under Legal, Government & Nonprofit, with further tags for Healthcare, Life Sciences & Wellness; Pharmaceuticals; and Medical Devices. Total funding on record is Government Funded. Its tagline reads: "New Zealand's medicines and medical devices safety authority".
- Sector
- Legal, Government & Nonprofit
- Headquarters
- Wellington, New Zealand
- Founded
- 1996
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Government Funded
medsafe.govt.nz Traffic and Visitor Engagement
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
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Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
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From search
Paid visits
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No paid search detected
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
medsafe.govt.nz Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
medsafe.govt.nz Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
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Found in Google for this domain
Visits they bring
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Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
medsafe.govt.nz Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for medsafe.govt.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
medsafe.govt.nz SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to medsafe.govt.nz
Neighbours of #1,310,567 in our worldwide ranking — each with its own report.
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