Last updated: September 2026
Global rank: Worldwide · 2026-09
#165,653
AI visibility: Grade A+
95
SEO health: Latest audit
85
Visits
116.1K
per month, estimated
Keywords
6.6K
ranking in Google
Organic share
100%
116.1K organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of mcphee.com
mcphee.com Company Profile
Archie McPhee has been delighting the peculiar and the playful since kicking off in a quirky Seattle storefront back in the early '80s. They specialize in sourcing and selling the most offbeat novelties, from bacon-scented everything to rubber chickens that squeak just right. It's the go-to spot for anyone hunting down that perfect gag gift that'll have friends scratching their heads in amusement. Over the decades, t…
Founded in 1983 (about 43 years ago), Archie McPhee is based in Seattle, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Mark Bloom. Its profile files it under Novelty Gifts, with further tags for Quirky Toys, Gag Gifts and Retail. Products on record for it: Bacon Socks, Rubber Chickens, Eyeball Assortments and Novelty Kitchen Gadgets. Total funding on record is Bootstrapped. Its tagline reads: "Home of the weirdest gifts on the planet".
- Sector
- Novelty Gifts
- Headquarters
- Seattle, United States
- Founded
- 1983
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Mark Bloom
- Products
- Bacon Socks, Rubber Chickens, Eyeball Assortments, Novelty Kitchen Gadgets
mcphee.com Web Traffic Statistics
Key findings
- Archie McPhee (Novelty Gifts) is ranked #165,653 worldwide in our September 2026 domain ranking, up 7,614 places from #173,267 in August 2026.
- It is estimated to receive about 116,100 visits a month from search, 100% of it organic, across 6,600 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 85/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #165,653 | ▲ 7,614 |
| August 2026 | #173,267 | ▼ 492 |
| July 2026 | #172,775 | ▼ 5,905 |
| June 2026 | #166,870 | — |
| May 2026 | #166,870 | ▲ 18,613 |
| April 2026 | #185,483 | ▼ 6,802 |
| March 2026 | #178,681 | ▼ 24,486 |
| February 2026 | #154,195 | — |
What this company does
Archie McPhee has been delighting the peculiar and the playful since kicking off in a quirky Seattle storefront back in the early '80s. They specialize in sourcing and selling the most offbeat novelties, from bacon-scented everything to rubber chickens that squeak just right. It's the go-to spot for anyone hunting down that perfect gag gift that'll have friends scratching their heads in amusement. Over the decades, t…
Our read on the site
The overall SEO health of mcphee.com is strong, with a solid SEO score of 92/100 and best practices score of 96/100. However, there are critical issues such as the absence of H1 tags and missing alt attributes for images that need immediate attention to enhance both user experience and search engine visibility.
mcphee.com Traffic and Visitor Engagement
Search engines send mcphee.com an estimated 116,100 visits a month. Effectively all of it is organic — about 116,100 visits from unpaid results. Spread across 6,600 ranking keywords, that averages roughly 18 organic visits per keyword.
Monthly visits
116.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
116.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
mcphee.com AI Visibility
mcphee.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
mcphee.com LLMS.txt
The llms.txt on mcphee.com runs to 152 lines (7,341 characters) across 12 sections, last generated in April 2026. It introduces the site as "Archie McPhee". It tells AI engines the business works in Novelty Retail, Gag Gifts and Quirky Toys. It describes 4 products, with prices such as Bacon Socks at $9.95, Giant Rubber Chicken at $19.95 and Eyeball Assortment at $4.95. Services it lists include Gift Wrapping, Worldwide Shipping, Custom Gag Orders and Returns & Exchanges. The audience it names is Humor enthusiasts, gift shoppers, collectors, aged 18-55 (USA, Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Viewport Optimized and E-commerce Platform (likely Shopify). The keywords it claims start with "novelty gifts", "quirky toys", "unique gifts" and "gag gifts".
Status
Published
AI engines can read it
Lines
152
In the file
Size
7.3K
Characters
Sections
12
Updated Apr 26, 2026
What the file says
# Archie McPhee ## About Archie McPhee stands out as a treasure trove for anyone chasing the thrill of the truly bizarre in gift-giving. Since its start in 1983, this Seattle-based outfit has curated an empire of eccentric items that turn ordinary occasions into uproarious events. Think rubber chickens, socks with dangling eyeballs, and gadgets that make cooking a comedy show—their shelves groan under the weight of whimsy. They cater to pranksters, collectors, and anyone tired of cookie-cutter presents, shipping these oddities worldwide to spread the joy of the weird. Quality isn't sacrificed for quirk; each piece is picked for durability and that perfect punch of surprise. From holiday hauls to birthday blowouts, their stuff sparks stories that last longer than the gift itself. The online store feels like wandering their physical shop, full of backstory blurbs that deepen the delight. Fans swear by the nostalgia hit, blending kid-like wonder with grown-up irony. Seasonal specials crank the crazy, ensuring no festivity feels flat. It's more than retail; it's a lifestyle for those who see humor in the unconventional. Their vibe? Unapologetically odd, fiercely fun, and always one step ahead of boring. **Areas of Work:** Novelty Retail, Gag Gifts, Quirky Toys ## Things to Remember - **Website:** https://mcphee.com - **Address:** Seattle, WA, USA - **Contact:** - **Phone:** -
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Bacon Socks$9.95
- Giant Rubber Chicken$19.95
- Eyeball Assortment$4.95
- Novelty Kitchen Gadget - Unicorn Meat Tenderizer$14.95
Services it tells AI about
- Gift Wrapping$5 extra
- Worldwide ShippingVaries by location
- Custom Gag OrdersContact for quote
- Returns & Exchanges
Competitors it names
Audience it targets
Humor enthusiasts, gift shoppers, collectors · 18-55 · USA, Global
Company type
Private
mcphee.com Organic Keywords
Google lists mcphee.com for about 6,600 keywords, which together bring an estimated 116,100 organic visits a month.
Ranking keywords
6.6K
Found in Google for this domain
Visits they bring
116.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
mcphee.com SEO Audit
The latest technical audit of mcphee.com scored 85 out of 100 overall. Performance is its weakest area at 66, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- HighOptimize Page Load Speed
- MediumCreate a Content Calendar
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
mcphee.com Competitors and Alternatives
Archie McPhee's company profile names https://www.uncommongoods.com, https://www.thinkgeek.com, https://www.funnygifts.com and https://www.gifts.com as competitors. Its own llms.txt adds https://www.funkygiftshop.com and https://www.wackywarehouse.com. Outside its market, the domains ranked closest to it in our worldwide ranking are quickwin.org, mihaaru.com, 3ss55.com and vivenushop.com.
mcphee.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
mcphee.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mcphee.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to mcphee.com
Neighbours of #165,653 in our worldwide ranking — each with its own report.
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