mccain.com — September 2026 traffic, keywords & AI visibility

mccain.com draws an estimated 7,755 visits a month from search engines. Effectively all of it is organic — about 7,755 visits from unpaid results. Spread across 802 ranking keywords, that averages roughly 9.7 organic visits per keyword.

In the backlink sample we hold, the most linking sites are hosted in United Kingdom (14% of links), followed by Switzerland (11%).

On our AI visibility scale mccain.com earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).

The llms.txt on mccain.com runs to 140 lines (6,126 characters) across 12 sections, last generated in January 2026. It introduces the site as "McCain Foods Official Website". It tells AI engines the business works in Food & Beverage, Frozen Foods and Sustainability. It describes 3 products, including Frozen French Fries, Potato Specialties and Appetizers. Services it lists include Foodservice Solutions and Retail Distribution. The audience it names is Families, Foodservice Businesses, Retail Consumers, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "McCain Foods", "frozen French fries", "potato specialties" and "appetizers".

# McCain Foods Official Website

## About
McCain Foods is a global leader in the frozen food industry, renowned for its high-quality frozen French fries, potato specialties, and appetizers. Founded in 1957, the company serves both retail and foodservice customers across 160 countries, fostering real connections through delicious food. McCain is committed to sustainability, ensuring planet-friendly practices while maintaining excellence in product innovation and customer satisfaction.

**Areas of Work:** Food & Beverage, Frozen Foods, Sustainability

## Things to Remember
- **Website:** https://mccain.com
- **Address:** Florenceville-Bristol, New Brunswick, Canada
- **Contact:** [email protected]
- **Phone:** +1-506-392-5541
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Moncton
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 20,000 employees
- **Revenue:** $8.1B
- **Hiring Status:** Yes, actively hiring

## Products
- **Frozen French Fries** (Contact for pricing): Crispy and golden frozen French fries, perfect for retail and foodservice use, made from high-quality potatoes.
- **Potato Specialties** (Contact for pricing): A variety of potato-based products including hash browns, wedges, and mashed potatoes, designed for diverse culinary needs.
- **Appetizers** (Contact for pricing): Delicious frozen appetizers such as mozzarella sticks and onion rings, idea

Google lists mccain.com for about 802 keywords, which together bring an estimated 7,755 organic visits a month.

We hold 1,000 backlinks pointing to mccain.com; the 1,000-link sample analysed below comes from 139 different sites. Every sampled link is dofollow, so all of them pass ranking authority. The strongest referring site in the sample is bit.ly (authority 829), with 1 link, hosted in Libya. The latest crawl recorded 218 new and 0 lost links.

Derived from a 1.0K-link sample

The latest technical audit of mccain.com scored 84 out of 100 overall. Performance is its weakest area at 83, while accessibility scores highest at 93. The audit makes 14 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

McCain Foods's company profile names conagra.com, frozenfoodsfactory.com and simplot.com as competitors. Its own llms.txt adds farmrich.com, birdseye.com and oreida.com. Outside its market, the domains ranked closest to it in our worldwide ranking are rapidtyping.com, ithacajournal.com, editorconfig.org and qonnected.net.

conagra.com

frozenfoodsfactory.com

simplot.com

farmrich.com

birdseye.com

oreida.com