Last updated: September 2026
Global rank: Worldwide · 2026-08
#781
AI visibility: Grade D
56
SEO health: Not audited
—
Visits
1.3M
per month, estimated
Keywords
221.6K
ranking in Google
Organic share
100%
1.3M organic visits
LLMS.txt
Published
104 lines AI engines can read
You're seeing the free preview of mckinsey.com
mckinsey.com Web Traffic Statistics
Key findings
- McKinsey & Company (Professional & Business Services) is ranked #781 worldwide in our August 2026 domain ranking, inside the top 1,000, down 40 places from #741 in July 2026.
- It is estimated to receive about 1.3 million visits a month from search, 100% of it organic, across 221,600 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 104 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #781 | ▼ 40 |
| July 2026 | #741 | ▼ 13 |
| June 2026 | #728 | — |
| May 2026 | #728 | ▲ 45 |
| April 2026 | #773 | ▲ 24 |
| March 2026 | #797 | ▲ 46 |
| February 2026 | #843 | — |
What this company does
McKinsey & Company works with organizations across industries to solve complex problems and build lasting capabilities. The firm brings together teams of consultants who dig into strategy, operations, and technology questions that matter most to CEOs and boards. Clients range from global corporations to public sector agencies that need fresh perspectives on growth, cost, and risk. Over decades the partnership has bui…
mckinsey.com Traffic and Visitor Engagement
mckinsey.com draws an estimated 1.3 million visits a month from search engines. Effectively all of it is organic — about 1.3 million visits from unpaid results. Paid search contributes only about 122 visits a month. Spread across 221,600 ranking keywords, that averages roughly 5.9 organic visits per keyword.
Monthly visits
1.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.3M
100% of all traffic
Paid visits
122
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
mckinsey.com AI Visibility
On our AI visibility scale mckinsey.com earns 56 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
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mckinsey.com LLMS.txt
The llms.txt on mckinsey.com runs to 104 lines (4,379 characters) across 12 sections, last generated in September 2026. It introduces the site as "McKinsey & Company". It tells AI engines the business works in Professional & Business Services, Management Consulting, Business Strategy, Digital Transformation and Sustainability Advisory. Services it lists include Strategy Consulting, Digital Transformation, Sustainability Advisory and Operations Optimization. The audience it names is Business executives, CEOs, Board members, Public sector leaders, aged 25-54 (Global). Technologies it mentions include JavaScript, AWS, Content Delivery Networks and Modern Web Frameworks. The keywords it claims start with "management consulting", "strategy consulting", "digital transformation" and "sustainability".
Status
Published
AI engines can read it
Lines
104
In the file
Size
4.4K
Characters
Sections
12
Updated Sep 1, 2026
What the file says
# McKinsey & Company ## About McKinsey & Company works with organizations across industries to solve complex problems and build lasting capabilities. The firm brings together teams of consultants who dig into strategy, operations, and technology questions that matter most to CEOs and boards. Clients range from global corporations to public sector agencies that need fresh perspectives on growth, cost, and risk. Over decades the partnership has built deep expertise in everything from digital shifts to sustainability moves while maintaining offices in major cities worldwide. **Areas of Work:** Professional & Business Services, Management Consulting, Business Strategy, Digital Transformation, Sustainability Advisory ## Things to Remember - **Website:** https://mckinsey.com - **Address:** New York, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 45000 - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products ## Services - **Strategy Consulting** (Contact for pricing): Helps CEOs and boards develop growth strategies grounded in market data and competitive analysis. - **Digital Transformation** (Contact for pricing): Supports organizations in adopting new technologies and shifting business models for long-
Sections in the file
Areas of work
Keywords it claims
Technologies
Services it tells AI about
- Strategy ConsultingContact for pricing
- Digital TransformationContact for pricing
- Sustainability AdvisoryContact for pricing
- Operations OptimizationContact for pricing
Competitors it names
Audience it targets
Business executives, CEOs, Board members, Public sector leaders · 25-54 · Global
Company type
Private · actively hiring
mckinsey.com Organic Keywords
Google lists mckinsey.com for about 221,600 keywords, which together bring an estimated 1.3 million organic visits a month.
Ranking keywords
221.6K
Found in Google for this domain
Visits they bring
1.3M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
mckinsey.com Competitors and Alternatives
McKinsey & Company's company profile names bcg.com, bain.com, deloitte.com and accenture.com as competitors. Its own llms.txt adds pwc.com and ey.com. Outside its market, the domains ranked closest to it in our worldwide ranking are airbnb.com, appcenter.ms, abovedomains.com and singular.net.
mckinsey.com Company Profile
McKinsey & Company works with organizations across industries to solve complex problems and build lasting capabilities. The firm brings together teams of consultants who dig into strategy, operations, and technology questions that matter most to CEOs and boards. Clients range from global corporations to public sector agencies that need fresh perspectives on growth, cost, and risk. Over decades the partnership has bui…
McKinsey & Company was founded in 1926, about 100 years ago, and is headquartered in New York, United States. Its workforce is listed as more than 10,001 employees. Its profile files it under Professional & Business Services, with further tags for Management Consulting, Business Strategy and Digital Transformation. Its tagline reads: "Helping leaders tackle their toughest challenges with clear thinking and practical action".
- Sector
- Professional & Business Services
- Headquarters
- New York, United States
- Founded
- 1926
- Employees
- 10001+
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
mckinsey.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
mckinsey.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mckinsey.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
mckinsey.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to mckinsey.com
Neighbours of #781 in our worldwide ranking — each with its own report.
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