Last updated: September 2026
Global rank: Worldwide · 2026-09
#318,904
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
24.3K
per month, estimated
Keywords
6.9K
ranking in Google
Organic share
100%
24.3K organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of maurten.com
maurten.com Company Profile
Maurten is revolutionizing endurance sports nutrition with their hydrogel technology that transforms energy gels and drinks into stomach-friendly fuel. Founded by a team of scientists and runners, they cracked the code on carbohydrate absorption without the usual gut issues that plague athletes during long efforts. Their products use a unique hydrogel matrix that encapsulates carbs, allowing massive doses—up to 100g…
Founded in 2015 (about 11 years ago), Maurten is based in Malmö, Sweden. Its workforce is listed as between 11 and 50 employees. Its founders are Erik Rhegård and Andreas fantastiskt. Its profile files it under Sports, Fitness & Recreation, with further tags for Sports Nutrition, Endurance Sports and Athlete Fueling. Products on record for it: Gel 100, Drink Mix 160, Drink Mix 320 and Solid 160. Total funding on record is $30M. Its tagline reads: "Fuel that works as hard as you do".
- Sector
- Sports, Fitness & Recreation
- Headquarters
- Malmö, Sweden
- Founded
- 2015
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- $30M
- Founders
- Erik Rhegård, Andreas fantastiskt
- Products
- Gel 100, Drink Mix 160, Drink Mix 320, Solid 160
maurten.com Web Traffic Statistics
Key findings
- Maurten (Sports, Fitness & Recreation) is ranked #318,904 worldwide in our September 2026 domain ranking, up 12,691 places from #331,595 in August 2026.
- It is estimated to receive about 24,300 visits a month from search, 100% of it organic, across 6,934 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 82 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #318,904 | ▲ 12,691 |
| August 2026 | #331,595 | ▼ 16,853 |
| July 2026 | #314,742 | ▲ 8,862 |
| June 2026 | #323,604 | — |
| May 2026 | #323,604 | ▲ 17,725 |
| April 2026 | #341,329 | ▲ 17,506 |
| March 2026 | #358,835 | ▲ 92,257 |
| February 2026 | #451,092 | — |
What this company does
Maurten is revolutionizing endurance sports nutrition with their hydrogel technology that transforms energy gels and drinks into stomach-friendly fuel. Founded by a team of scientists and runners, they cracked the code on carbohydrate absorption without the usual gut issues that plague athletes during long efforts. Their products use a unique hydrogel matrix that encapsulates carbs, allowing massive doses—up to 100g…
Our read on the site
The SEO health of the website maurten.com is critically poor due to missing essential on-page elements such as title, meta description, and headings. Additionally, there are significant technical issues including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which hinder the site's visibilit…
maurten.com Traffic and Visitor Engagement
Search engines send maurten.com an estimated 24,300 visits a month. Effectively all of it is organic — about 24,300 visits from unpaid results. Spread across 6,934 ranking keywords, that averages roughly 3.5 organic visits per keyword.
Monthly visits
24.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
24.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
maurten.com AI Visibility
maurten.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
maurten.com LLMS.txt
The llms.txt on maurten.com runs to 82 lines (3,519 characters) across 12 sections, last generated in May 2026. It introduces the site as "Maurten - Sports Nutrition". It tells AI engines the business works in Sports Nutrition, Endurance Fueling and Performance Supplements. It describes 5 products, with prices such as Gel 100 at $3.50 per pouch, Drink Mix 320 at $45 per box and Drink Mix 160 at $38 per box. Services it lists include Custom Fueling Plans, Team Nutrition Consulting, Athlete Testing Program and Global Shipping. The audience it names is Endurance athletes, aged 18-45 (Global). Technologies it mentions include HTTPS, E-commerce and Shopify-like platform. The keywords it claims start with "Maurten energy gels", "sports nutrition", "endurance fueling" and "hydrogel technology".
Status
Published
AI engines can read it
Lines
82
In the file
Size
3.5K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Maurten - Sports Nutrition ## About Maurten creates breakthrough sports nutrition products using hydrogel technology that lets athletes consume massive carbohydrate loads without stomach distress. Their energy gels, drink mixes, and recovery fuels power world-record performances in marathons, cycling, and triathlons. Science drives everything—from lab testing to elite athlete validation. Products like Gel 100 and Drink Mix 320 deliver 25-80g carbs per serving in stomach-friendly hydrogel form. Neutral flavors prioritize function over taste. Maurten serves runners, cyclists, triathletes, and teams chasing peak performance. They've fueled sub-2 hour marathons and Olympic champions. Minimalist design matches their pure-performance focus. Global shipping reaches athletes everywhere. Recovery line supports post-race rebuilding. Sustainability through efficient packaging and sourcing. Maurten redefined race nutrition and continues innovating. **Areas of Work:** Sports Nutrition, Endurance Fueling, Performance Supplements ## Things to Remember - **Website:** https://maurten.com - **Address:** Malmö, Sweden - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** $20-50M - **Hiring Status:** Not currently hiring ## Products - **Gel 100** ($3.50 per pouch): 25g carbs in hydrogel for gut-frien
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Gel 100$3.50 per pouch
- Drink Mix 320$45 per box
- Drink Mix 160$38 per box
- Solid 160$40 per box
- Recovery Drink MixContact for pricing
Services it tells AI about
- Custom Fueling PlansContact for pricing
- Team Nutrition ConsultingCustom quote
- Athlete Testing ProgramPartnership basis
- Global ShippingIncluded
- Subscription Orders5% discount
Competitors it names
Audience it targets
Endurance athletes · 18-45 · Global
Company type
Private
maurten.com Organic Keywords
Google lists maurten.com for about 6,934 keywords, which together bring an estimated 24,300 organic visits a month.
Ranking keywords
6.9K
Found in Google for this domain
Visits they bring
24.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
maurten.com SEO Audit
The latest technical audit of maurten.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalGenerate a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
maurten.com Competitors and Alternatives
Maurten's company profile names https://www.gatorade.com, https://www.clifbar.com, https://www.hydrapak.com and https://www.powerbar.com as competitors. Its own llms.txt adds https://www.skratchlabs.com, https://www.nuunlife.com and https://www.sierradesigns.com. Outside its market, the domains ranked closest to it in our worldwide ranking are citoyens.com, dmn.moe, zhanglexue.com and newpol.org.
maurten.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
maurten.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for maurten.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #318,904 in our worldwide ranking — each with its own report.
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