Last updated: August 2026
Global rank: Worldwide · 2026-08
#582,954
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
89
per month, estimated
Keywords
102
ranking in Google
Organic share
100%
89 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of marcelle.com
marcelle.com Web Traffic Statistics
Key findings
- Marcelle (Retail, E-commerce & Consumer Goods) is ranked #582,954 worldwide in our August 2026 domain ranking, up 376,058 places from #959,012 in July 2026.
- It is estimated to receive about 89 visits a month from search, 100% of it organic, across 102 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement a Sitemap and Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #582,954 | ▲ 376,058 |
| July 2026 | #959,012 | ▲ 175,284 |
| June 2026 | #1,134,296 | — |
| May 2026 | #1,134,296 | ▼ 284,783 |
| April 2026 | #849,513 | ▲ 115,193 |
| March 2026 | #964,706 | ▼ 75,597 |
| February 2026 | #889,109 | — |
What this company does
Marcelle has been crafting high-quality, hypoallergenic cosmetics for over a century, focusing on gentle formulas that cater to sensitive skin types. Founded in Canada, the brand prioritizes clean ingredients and rigorous testing to ensure safety and efficacy without compromising on performance. Their product lineup spans makeup, skincare, and eye care, all designed to deliver natural-looking results with minimal irr…
Our read on the site
The SEO health of Marcelle's website shows significant room for improvement, particularly in technical aspects and on-page optimization. While the site has a strong brand presence and a good selection of products, issues such as missing alt attributes, a lengthy meta description, and the absence of a robots.txt and sit…
marcelle.com Traffic and Visitor Engagement
marcelle.com draws an estimated 89 visits a month from search engines. Effectively all of it is organic — about 89 visits from unpaid results. Spread across 102 ranking keywords, that averages roughly 0.9 organic visits per keyword.
Monthly visits
89
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
89
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
marcelle.com AI Visibility
On our AI visibility scale marcelle.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
marcelle.com LLMS.txt
The llms.txt on marcelle.com runs to 81 lines (3,955 characters) across 12 sections, last generated in May 2026. It introduces the site as "Marcelle - Hypoallergenic Cosmetics & Skincare". It tells AI engines the business works in Beauty & Cosmetics, Skincare and Hypoallergenic Products. It describes 5 products, with prices such as Multi-Defense Serum at $45 CAD, Hypoallergenic Foundation at $32 CAD and Long-Wear Mascara at $28 CAD. Services it lists include Online Shopping, Promotional Discounts, Gift Guides and Customer Support. The audience it names is Women, sensitive skin types, aged 25-55 (Canada, US, Global). Technologies it mentions include HTTPS Secure, Responsive Viewport and E-commerce Platform. The keywords it claims start with "hypoallergenic makeup", "sensitive skin cosmetics", "clean skincare" and "dermatologist tested beauty".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.0K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Marcelle - Hypoallergenic Cosmetics & Skincare ## About Marcelle stands as a cornerstone in hypoallergenic beauty, delivering cosmetics and skincare tailored for sensitive skin since 1898. Originating from Montreal, the brand excels in creating irritation-free products through stringent lab testing and clean ingredient sourcing. Makeup lines feature foundations, lip colors, and mascaras that perform without compromise, while skincare emphasizes hydration and defense against aging. Targeted collections like Multi-Defense offer advanced protection in user-friendly formats. Bestsellers dominate thanks to proven gentleness and style. Promotions such as 25% discounts and holiday guides enhance value for shoppers. E-commerce simplifies access with global shipping options. Marcelle prioritizes sustainability via eco-packaging and free-from formulas. Consumer education on skin sensitivity builds lasting trust. Retail availability complements online sales for broader reach. Innovation keeps pace with trends like clean beauty demands. Loyalty shines in repeat customer stories worldwide. Quality control remains Canadian-rooted for reliability. Seasonal drops refresh wardrobes thoughtfully. Dermatologist endorsements validate claims effectively. Affordable pricing democratizes premium care. Community feedback refines offerings continuously. Marcelle embodies gentle glamour for all skin
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Multi-Defense Serum$45 CAD
- Hypoallergenic Foundation$32 CAD
- Long-Wear Mascara$28 CAD
- Gentle Lipstick$22 CAD
- Daily Moisturizer$38 CAD
Services it tells AI about
- Online Shopping
- Promotional Discounts
- Gift Guides
- Customer Support
- Loyalty Program
Competitors it names
Audience it targets
Women, sensitive skin types · 25-55 · Canada, US, Global
Company type
Private
marcelle.com Organic Keywords
Google lists marcelle.com for about 102 keywords, which together bring an estimated 89 organic visits a month.
Ranking keywords
102
Found in Google for this domain
Visits they bring
89
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
marcelle.com SEO Audit
The latest technical audit of marcelle.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap and Robots.txt
- HighOptimize Meta Description
- HighAdd Alt Text to Images
- HighImprove Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
marcelle.com Competitors and Alternatives
Marcelle's company profile names Neutrogena, L'Oreal, Clinique and Aveeno as competitors. Its own llms.txt adds burtsbees.com and revlon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are porcloud.com, bitzngiggles.com, aurender.com and poema-del-mar.com.
marcelle.com Company Profile
Marcelle has been crafting high-quality, hypoallergenic cosmetics for over a century, focusing on gentle formulas that cater to sensitive skin types. Founded in Canada, the brand prioritizes clean ingredients and rigorous testing to ensure safety and efficacy without compromising on performance. Their product lineup spans makeup, skincare, and eye care, all designed to deliver natural-looking results with minimal irr…
Marcelle was founded in 1898, about 128 years ago, and is headquartered in Montreal, Canada. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Beauty, Cosmetics and Skincare. Products on record for it: Hypoallergenic Foundation, Sensitive Skin Moisturizer, Long-Wear Mascara and Multi-Defense Serum. Total funding on record is Bootstrapped. Its tagline reads: "Hypoallergenic beauty for sensitive skin since 1898".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Montreal, Canada
- Founded
- 1898
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Hypoallergenic Foundation, Sensitive Skin Moisturizer, Long-Wear Mascara, Multi-Defense Serum
marcelle.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
marcelle.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for marcelle.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to marcelle.com
Neighbours of #582,954 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. marcelle.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.