madpaws.com.au — September 2026 traffic, keywords & AI visibility

madpaws.com.au draws an estimated 27,100 visits a month from search engines. Effectively all of it is organic — about 27,100 visits from unpaid results. Spread across 8,314 ranking keywords, that averages roughly 3.3 organic visits per keyword.

On our AI visibility scale madpaws.com.au earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

The llms.txt on madpaws.com.au runs to 74 lines (3,489 characters) across 12 sections, last generated in May 2026. It introduces the site as "Mad Paws - Pet Sitting & Dog Walking Australia". It tells AI engines the business works in Pet Services, Marketplace and Local Services. It describes 4 products, including Dog Walking, Pet Sitting and Pet Grooming. Services it lists include Background-checked sitters, Insurance cover, Photo updates and 24/7 support. The audience it names is Urban and suburban pet owners, aged 25-55 (Australia). Technologies it mentions include HTTPS. The keywords it claims start with "pet sitting", "dog walking", "pet care" and "pet grooming".

# Mad Paws - Pet Sitting & Dog Walking Australia

## About
Mad Paws is an Australian marketplace that matches pet owners with trusted local sitters and walkers. Users can book dog walks, overnight care, grooming, and boarding in minutes through a simple app or website. Every carer passes identity and background checks, and each booking includes insurance cover. Owners receive live photo updates and can message their sitter directly. Sitters set their own rates and availability, receiving weekly payouts after each completed job. The platform operates in every major Australian city and many regional areas. Mad Paws also runs a blog with practical advice on pet nutrition, training, and travel. Partnerships with local vets and shelters help promote responsible pet ownership. The service is used by busy professionals, families, and frequent travellers who need reliable care for their animals. Pricing is transparent with no hidden fees, and customers can choose from a range of experienced sitters based on reviews and proximity. The company maintains a 24-hour support line for urgent issues during bookings. Growth has come mainly through word-of-mouth and repeat customers who value consistency and trust. Mad Paws continues to expand its network while keeping quality standards high across all cities.

**Areas of Work:** Pet Services, Marketplace, Local Services

## Things to Remember
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Google lists madpaws.com.au for about 8,314 keywords, which together bring an estimated 27,100 organic visits a month.

The latest technical audit of madpaws.com.au scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Mad Paws's company profile names pawshake.com.au, petcloud.com.au, barkly.com and rover.com as competitors. Its own llms.txt adds wagwalking.com and fetchpetcare.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ping.eu, zgsj.com, mabanquepro.bnpparibas and znet.kiev.ua.

pawshake.com.au

petcloud.com.au

barkly.com

rover.com

wagwalking.com

fetchpetcare.com