Last updated: September 2026
Global rank: Worldwide · 2026-09
#407,162
AI visibility: Grade A+
90
SEO health: Latest audit
86
Visits
16.8K
per month, estimated
Keywords
1.5K
ranking in Google
Organic share
100%
16.8K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of macquariedictionary.com.au
macquariedictionary.com.au Company Profile
Macquarie Dictionary stands as the definitive reference for Australian English, offering comprehensive word definitions, pronunciations, and usage examples tailored to the unique flavor of Aussie speech. Established as the national standard, it captures slang, idioms, and evolving terminology that define life down under. From students tackling essays to professionals polishing reports, its resources serve anyone need…
Founded in 1981 (about 45 years ago), Macquarie Dictionary is based in Sydney, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Education & Training, with further tags for Reference Publishing, Digital Dictionaries and Language Learning. Products on record for it: Online Dictionary, Macquarie Thesaurus, Print Editions and Word of the Day. Total funding on record is Bootstrapped. Its tagline reads: "Australia's authority on language and words".
- Sector
- Education & Training
- Headquarters
- Sydney, Australia
- Founded
- 1981
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Online Dictionary, Macquarie Thesaurus, Print Editions, Word of the Day
macquariedictionary.com.au Web Traffic Statistics
Key findings
- Macquarie Dictionary (Education & Training) is ranked #407,162 worldwide in our September 2026 domain ranking, down 3,414 places from #403,748 in August 2026.
- It is estimated to receive about 16,800 visits a month from search, 100% of it organic, across 1,513 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 81 lines.
- Its last technical audit scored 86/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #407,162 | ▼ 3,414 |
| August 2026 | #403,748 | ▲ 31,949 |
| July 2026 | #435,697 | ▲ 56,943 |
| June 2026 | #492,640 | — |
| May 2026 | #492,640 | ▲ 60,312 |
| April 2026 | #552,952 | ▼ 34,907 |
| March 2026 | #518,045 | ▼ 73,471 |
| February 2026 | #444,574 | — |
What this company does
Macquarie Dictionary stands as the definitive reference for Australian English, offering comprehensive word definitions, pronunciations, and usage examples tailored to the unique flavor of Aussie speech. Established as the national standard, it captures slang, idioms, and evolving terminology that define life down under. From students tackling essays to professionals polishing reports, its resources serve anyone need…
Our read on the site
The overall SEO health of macquariedictionary.com.au is moderately strong, with a solid SEO score of 92/100. However, there are critical areas for improvement, particularly in on-page elements such as title tags, meta descriptions, and heading structures, which can enhance visibility and user experience.
macquariedictionary.com.au Traffic and Visitor Engagement
Search engines send macquariedictionary.com.au an estimated 16,800 visits a month. Effectively all of it is organic — about 16,800 visits from unpaid results. Spread across 1,513 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
16.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
16.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
macquariedictionary.com.au AI Visibility
macquariedictionary.com.au scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
macquariedictionary.com.au LLMS.txt
The llms.txt on macquariedictionary.com.au runs to 81 lines (4,032 characters) across 12 sections, last generated in May 2026. It introduces the site as "Macquarie Dictionary". It tells AI engines the business works in Digital Publishing, Lexicography and Language Education. It describes 5 products, with prices such as Macquarie Online Dictionary at Freemium / $9.99/month, Macquarie Thesaurus at $49/year and Print Dictionary Editions at $99.95. Services it lists include Custom Word Research, Educational Licensing, Pronunciation Audio and Language Quizzes. The audience it names is Students, Educators, Professionals, Immigrants, aged 13+ (Australia, New Zealand, Global). Technologies it mentions include HTTPS/SSL, Responsive Design, Robots.txt and Content Management System. The keywords it claims start with "Macquarie Dictionary", "Australian English dictionary", "word definitions" and "Australian slang".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.0K
Characters
Sections
12
Updated May 13, 2026
What the file says
# Macquarie Dictionary ## About Macquarie Dictionary is Australia's go-to authority for all things language-related, delivering spot-on definitions, pronunciations, and grammar advice rooted in local English. It powers up students, writers, and everyday folks with tools to master words from bog-standard terms to colorful slang. The online hub packs in a thesaurus, etymology breakdowns, and interactive quizzes that make learning stick without the yawn factor. Educators lean on it for lesson plans, while professionals use it to sharpen comms. Constant updates keep pace with new lingo from tech to telly. Print editions remain bookshelf staples, but digital rules for quick hits. It demystifies Aussie quirks like 'arvo' or 'brekkie' for newcomers. Thesaurus magic helps dodge repetitive writing. Word-of-the-day sparks vocab growth daily. Grammar section fixes pesky errors on the fly. Beyond lookup, it's a portal to language evolution. Millions access it free or premium, proving its pull. Rivals like Oxford pale against its homegrown edge. Mobile-ready for on-the-spot checks. Scholarship shines in every entry. Cultural preserver and innovator rolled into one. Empowers clear expression across generations. From schoolkids to suits, it's indispensable. Digital shift opened global doors. Legacy meets modernity seamlessly. Your word wizard for Oz and beyond. **Areas of Work:** Digital Pu
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Macquarie Online DictionaryFreemium / $9.99/month
- Macquarie Thesaurus$49/year
- Print Dictionary Editions$99.95
- Word of the Day AppFree with ads
- Grammar GuideIncluded in premium
Services it tells AI about
- Custom Word ResearchContact for pricing
- Educational LicensingCustom quote
- Pronunciation AudioPremium feature
- Language QuizzesFree/Premium
- Corporate SubscriptionsEnterprise pricing
Competitors it names
Audience it targets
Students, Educators, Professionals, Immigrants · 13+ · Australia, New Zealand, Global
Company type
Private
macquariedictionary.com.au Organic Keywords
Google lists macquariedictionary.com.au for about 1,513 keywords, which together bring an estimated 16,800 organic visits a month.
Ranking keywords
1.5K
Found in Google for this domain
Visits they bring
16.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
macquariedictionary.com.au SEO Audit
The latest technical audit of macquariedictionary.com.au scored 86 out of 100 overall. Performance is its weakest area at 63, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalAdd a Meta Description
- CriticalImplement H1 Tags
- HighFix Missing Alt Attributes
- HighCreate a Sitemap
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
macquariedictionary.com.au Competitors and Alternatives
Macquarie Dictionary's company profile names https://www.oxfordlearnersdictionaries.com, https://www.merriam-webster.com, https://www.cambridge.org/dictionary and https://www.collinsdictionary.com as competitors. Its own llms.txt adds https://www.macmillandictionary.com and https://www.dictionary.com. Outside its market, the domains ranked closest to it in our worldwide ranking are montereyfinancial.com, bestzooporn.autos, reimu.net and octipas-emerch.net.
macquariedictionary.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
macquariedictionary.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for macquariedictionary.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Top-ranked companies
Each with its own report.
Wait — let's zoom out.
You are looking at one domain. macquariedictionary.com.au competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.