Last updated: August 2026
Global rank: Worldwide · 2026-08
#131,428
AI visibility: Grade A
85
SEO health: Latest audit
93
Visits
29.1K
per month, estimated
Keywords
1.4K
ranking in Google
Organic share
100%
29.1K organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of lob.com
lob.com Web Traffic Statistics
Key findings
- Lob (Marketing Technology) is ranked #131,428 worldwide in our August 2026 domain ranking, up 5,365 places from #136,793 in July 2026.
- It is estimated to receive about 29,100 visits a month from search, 100% of it organic, across 1,416 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 135 lines.
- Its last technical audit scored 93/100, with "Create and Submit Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #131,428 | ▲ 5,365 |
| July 2026 | #136,793 | ▲ 2,135 |
| June 2026 | #138,928 | — |
| May 2026 | #138,928 | ▼ 2,194 |
| April 2026 | #136,734 | ▼ 39,529 |
| March 2026 | #97,205 | ▲ 752 |
| February 2026 | #97,957 | — |
What this company does
Lob operates a platform that handles the automation of direct mail campaigns, allowing companies to create and send personalized mail pieces without managing the printing and mailing process themselves. Their system integrates with existing tools to streamline the entire workflow from design to delivery. A key part of their offering is the network of printing facilities spread across the country, which helps manage t…
Our read on the site
Good foundation with room for improvement.
lob.com Traffic and Visitor Engagement
lob.com draws an estimated 29,100 visits a month from search engines. Effectively all of it is organic — about 29,100 visits from unpaid results. Spread across 1,416 ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
29.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
29.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lob.com AI Visibility
On our AI visibility scale lob.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
lob.com LLMS.txt
The llms.txt on lob.com runs to 135 lines (6,154 characters) across 12 sections, last generated in March 2026. It introduces the site as "Lob - Direct Mail Automation Platform". It tells AI engines the business works in Marketing Technology, Print Services and Automation. It describes 3 products, including Direct Mail Automation, Address Verification and Print and Mail Services. Services it lists include Postal IQ Analytics and Production Tracking. The audience it names is Businesses, Marketing Professionals, E-commerce Companies, aged 25-54 (North America). Technologies it mentions include Node.js, AWS, React and PostgreSQL. The keywords it claims start with "direct mail automation", "personalized direct mail", "print network" and "automate mailing".
Status
Published
AI engines can read it
Lines
135
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 19, 2026
What the file says
# Lob - Direct Mail Automation Platform ## About Lob is a leading direct mail automation platform that empowers businesses to streamline their mailing processes with efficiency and precision. By utilizing a vast nationwide print network, Lob ensures fast delivery and cost-effective postage solutions while maintaining compliance across all sends. The platform is tailored for companies aiming to enhance their marketing efforts through personalized direct mail campaigns, seamlessly integrating with existing workflows to deliver results at the speed of digital. **Areas of Work:** Marketing Technology, Print Services, Automation ## Things to Remember - **Website:** https://lob.com - **Address:** San Francisco, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** $15M - **Hiring Status:** Yes, actively hiring ## Products - **Direct Mail Automation** (Contact for pricing): Automate the creation, printing, and mailing of direct mail campaigns at scale with personalized content. - **Address Verification** (Contact for pricing): Ensure accurate delivery with real-time address verification to reduce mail returns and improve campaign success. - **Print and Mail Services** (Contact for pricing): End-to-end print a
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Direct Mail AutomationContact for pricing
- Address VerificationContact for pricing
- Print and Mail ServicesContact for pricing
Services it tells AI about
- Postal IQ AnalyticsContact for quote
- Production TrackingContact for quote
Competitors it names
Audience it targets
Businesses, Marketing Professionals, E-commerce Companies · 25-54 · North America
Company type
Private · actively hiring
lob.com Organic Keywords
Google lists lob.com for about 1,416 keywords, which together bring an estimated 29,100 organic visits a month.
Ranking keywords
1.4K
Found in Google for this domain
Visits they bring
29.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lob.com SEO Audit
The latest technical audit of lob.com scored 93 out of 100 overall. Performance is its weakest area at 85, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalCreate and Submit Sitemap
- CriticalImplement Robots.txt File
- HighOptimize Page Load Speed
- HighAdd Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
lob.com Competitors and Alternatives
Lob's company profile names postgrid.com, sendoso.com and mailgun.com as competitors. Its own llms.txt adds sendgrid.com, stamps.com and click2mail.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bookingcenter.com, qpnczch.biz, deliaonline.com and knotts.com.
lob.com Company Profile
Lob operates a platform that handles the automation of direct mail campaigns, allowing companies to create and send personalized mail pieces without managing the printing and mailing process themselves. Their system integrates with existing tools to streamline the entire workflow from design to delivery. A key part of their offering is the network of printing facilities spread across the country, which helps manage t…
Lob was founded in 2013, about 13 years ago, and is headquartered in San Francisco, United States. Its workforce is listed as between 101 and 200 employees. It was founded by Leore Avidar. Its profile files it under Marketing Technology, with further tags for Print Services, Automation and SaaS. Products on record for it: Direct Mail Automation, Address Verification and Print and Mail Services. Reported revenue is $15M (2022), and total funding is listed at $50M. Its tagline reads: "Automate and personalize direct mail at scale while our nationwide print network speeds delivery, controls postage costs, and keeps every send compliant.".
- Sector
- Marketing Technology
- Headquarters
- San Francisco, United States
- Founded
- 2013
- Employees
- 101-200
- Revenue
- $15M (2022)
- Funding
- $50M
- Founders
- Leore Avidar
- Products
- Direct Mail Automation, Address Verification, Print and Mail Services
lob.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lob.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lob.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to lob.com
Neighbours of #131,428 in our worldwide ranking — each with its own report.
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