Last updated: September 2026
Global rank: Worldwide · 2026-09
#638,695
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
1
per month, estimated
Keywords
6
ranking in Google
Organic share
100%
1 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of lipton.jp
lipton.jp Company Profile
Lipton has been a household name in tea for over a century, crafting blends that bring people together over simple moments of refreshment. From the bustling markets of Sri Lanka to kitchen tables everywhere, their teas capture the essence of nature's finest leaves. Black teas, green varieties, herbal infusions, and ready-to-drink iced options form the backbone of their portfolio, each designed to suit different moods…
Lipton was founded in 1890, about 136 years ago, and is headquartered in Tokyo, Japan. Its workforce is listed as more than 10,001 employees. It was founded by Sir Thomas Lipton. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Agriculture, Food & Natural Resources; Beverages; and Packaged Tea. Products on record for it: Lipton Black Tea Bags, Lipton Green Tea, Lipton Iced Tea Bottles and Lipton Herbal Infusions. Total funding on record is Acquired. Its tagline reads: "Pure leaf tea, enjoyed by billions worldwide".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Tokyo, Japan
- Founded
- 1890
- Employees
- 10,001+
- Revenue
- Not Disclosed
- Funding
- Acquired
- Founders
- Sir Thomas Lipton
- Products
- Lipton Black Tea Bags, Lipton Green Tea, Lipton Iced Tea Bottles, Lipton Herbal Infusions
lipton.jp Web Traffic Statistics
Key findings
- Lipton (Retail, E-commerce & Consumer Goods) is ranked #638,695 worldwide in our September 2026 domain ranking, down 108,457 places from #530,238 in August 2026.
- It is estimated to receive about 1 visits a month from search, 100% of it organic, across 6 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #638,695 | ▼ 108,457 |
| August 2026 | #530,238 | ▲ 10,652 |
| July 2026 | #540,890 | ▲ 572,998 |
| June 2026 | #1,113,888 | — |
| May 2026 | #1,113,888 | ▼ 163,872 |
| April 2026 | #950,016 | ▼ 13,129 |
| March 2026 | #936,887 | ▼ 574,781 |
| February 2026 | #362,106 | — |
What this company does
Lipton has been a household name in tea for over a century, crafting blends that bring people together over simple moments of refreshment. From the bustling markets of Sri Lanka to kitchen tables everywhere, their teas capture the essence of nature's finest leaves. Black teas, green varieties, herbal infusions, and ready-to-drink iced options form the backbone of their portfolio, each designed to suit different moods…
Our read on the site
The SEO health of https://lipton.jp is critically poor due to missing essential on-page elements such as title, meta description, and headings. Additionally, the site lacks technical components like a robots.txt file, sitemap, and viewport meta tag, which severely impacts its search engine visibility and user experienc…
lipton.jp Traffic and Visitor Engagement
lipton.jp draws an estimated 1 visits a month from search engines. Effectively all of it is organic — about 1 visits from unpaid results. Spread across 6 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
1
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lipton.jp AI Visibility
On our AI visibility scale lipton.jp earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
lipton.jp LLMS.txt
The llms.txt on lipton.jp runs to 81 lines (4,239 characters) across 12 sections, last generated in May 2026. It introduces the site as "Lipton Tea - Official Japanese Site". It tells AI engines the business works in Beverages, Consumer Packaged Goods and Food & Beverage. It describes 5 products, with prices such as Lipton Black Tea Bags at $5-10 per box, Lipton Green Tea at $6-12 per box and Lipton Iced Tea Lemon at $2-4 per bottle. Services it lists include Sustainable Tea Sourcing, Custom Tea Blending, Recipe Development and Brand Partnerships. The audience it names is Families, young adults, health enthusiasts, aged 18-65 (Japan, Global). Technologies it mentions include HTTPS and Standard Web Tech. The keywords it claims start with "Lipton tea", "Lipton iced tea", "tea" and "beverages". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.2K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Lipton Tea - Official Japanese Site ## About Lipton stands as one of the world's most iconic tea brands, delivering a vast array of black, green, herbal, and iced teas to delight palates everywhere. Rooted in a legacy of quality leaf sourcing from prime tea estates, they blend tradition with modern demands for sustainability and health benefits. Their products grace shelves from local konbini to international supermarkets, making premium tea accessible to all. Iced tea innovations have captured the ready-to-drink market, perfect for Japan's hot summers and active lifestyles. Beyond bags and bottles, Lipton promotes tea culture through recipes, pairings, and wellness tips that resonate with daily routines. Ethical farming partnerships ensure every cup supports farmers and ecosystems. The brand evolves with low-calorie options and bold flavors to meet shifting tastes. Global scale meets local preferences, especially in Japan where green and iced teas thrive. Lipton's unwavering commitment to purity and taste has built enduring loyalty. From morning rituals to evening unwinds, their teas enhance life's simple pleasures. Marketing weaves stories of heritage and refreshment, connecting generations. Supply chains prioritize efficiency and eco-friendliness amid growing scrutiny. Product diversity spans hot brews to chilled refreshments, suiting every occasion. Consumer insights dri
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Lipton Black Tea Bags$5-10 per box
- Lipton Green Tea$6-12 per box
- Lipton Iced Tea Lemon$2-4 per bottle
- Lipton Herbal Tea$7-15 per box
- Lipton Yellow Label$10-20 per pack
Services it tells AI about
- Sustainable Tea Sourcing
- Custom Tea Blending
- Recipe Development
- Brand Partnerships
- Wholesale Distribution
Competitors it names
Audience it targets
Families, young adults, health enthusiasts · 18-65 · Japan, Global
Company type
Acquired
lipton.jp Organic Keywords
Google lists lipton.jp for about 6 keywords, which together bring an estimated 1 organic visits a month.
Ranking keywords
6
Found in Google for this domain
Visits they bring
1
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lipton.jp SEO Audit
The latest technical audit of lipton.jp scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
lipton.jp Competitors and Alternatives
Lipton's company profile names https://www.twinings.co.uk, https://www.stashtea.com, https://www.teavana.com and https://www.harney.com as competitors. Its own llms.txt adds https://www.teapigs.com and https://www.bigelowtea.com. Outside its market, the domains ranked closest to it in our worldwide ranking are lsz-b.at, readthereporter.com, uszn.com and nnbw.com.
lipton.jp Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lipton.jp Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lipton.jp yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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