Last updated: September 2026
Global rank: Worldwide · 2026-09
#330,056
AI visibility: Grade A
89
SEO health: Latest audit
79
Visits
13.0K
per month, estimated
Keywords
1.5K
ranking in Google
Organic share
100%
13.0K organic visits
LLMS.txt
Published
132 lines AI engines can read
You're seeing the free preview of lions.com.au
lions.com.au Company Profile
The Brisbane Lions are a football club that runs teams in several different leagues under the Australian Football League banner. Their main side takes part in the AFL each season, and they also have a women's team in the AFLW competition. There's a VFL team for reserves players looking to step up, along with an academy that works with younger players to build skills and experience. The website brings together all the…
Brisbane Lions was founded in 1996, about 30 years ago, and is headquartered in Brisbane, Australia. Its workforce is listed as between 101 and 200 employees. Its profile files it under Sports, with further tags for Entertainment, Community Engagement and Professional Sports Team. Products on record for it: AFL Matches, Membership Packages and Merchandise. Reported revenue is $20M (2022). Its tagline reads: "All you need to find to do with the Brisbane Lions AFL, ALFLW, VFL and Academy teams.".
- Sector
- Sports
- Headquarters
- Brisbane, Australia
- Founded
- 1996
- Employees
- 101-200
- Revenue
- $20M (2022)
- Funding
- Not Disclosed
- Products
- AFL Matches, Membership Packages, Merchandise
lions.com.au Web Traffic Statistics
Key findings
- Brisbane Lions (Sports) is ranked #330,056 worldwide in our September 2026 domain ranking, up 10,589 places from #340,645 in August 2026.
- It is estimated to receive about 13,000 visits a month from search, 100% of it organic, across 1,524 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 132 lines.
- Its last technical audit scored 79/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #330,056 | ▲ 10,589 |
| August 2026 | #340,645 | ▲ 11,511 |
| July 2026 | #352,156 | ▲ 66,751 |
| June 2026 | #418,907 | — |
| May 2026 | #418,907 | ▲ 42,851 |
| April 2026 | #461,758 | ▲ 19,674 |
| March 2026 | #481,432 | ▲ 7,597 |
| February 2026 | #489,029 | — |
What this company does
The Brisbane Lions are a football club that runs teams in several different leagues under the Australian Football League banner. Their main side takes part in the AFL each season, and they also have a women's team in the AFLW competition. There's a VFL team for reserves players looking to step up, along with an academy that works with younger players to build skills and experience. The website brings together all the…
Our read on the site
The Brisbane Lions official website exhibits a strong SEO score of 100/100, indicating excellent on-page optimization. However, performance issues and content gaps present opportunities for significant improvement, particularly in enhancing user experience and expanding content relevance.
lions.com.au Traffic and Visitor Engagement
lions.com.au draws an estimated 13,000 visits a month from search engines. Effectively all of it is organic — about 13,000 visits from unpaid results. Spread across 1,524 ranking keywords, that averages roughly 8.5 organic visits per keyword.
Monthly visits
13.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
13.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lions.com.au AI Visibility
On our AI visibility scale lions.com.au earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
lions.com.au LLMS.txt
The llms.txt on lions.com.au runs to 132 lines (5,047 characters) across 12 sections, last generated in April 2026. It introduces the site as "Brisbane Lions Official Website". It tells AI engines the business works in Sports, Entertainment and Community Engagement. It describes 3 products, with prices such as Membership Packages at $100/year and Merchandise at Starting from $30. The audience it names is Sports fans, Families, Community members, aged All ages (Australia). Technologies it mentions include HTML, CSS, JavaScript, WordPress and Google Analytics. The keywords it claims start with "Brisbane Lions", "AFL", "Australian football" and "Brisbane sports".
Status
Published
AI engines can read it
Lines
132
In the file
Size
5.0K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Brisbane Lions Official Website ## About The Brisbane Lions are a professional Australian rules football club based in Brisbane, Queensland. They compete in the Australian Football League (AFL) and are known for their strong community engagement and development programs. The club serves fans and players alike, providing a platform for sporting excellence and entertainment. **Areas of Work:** Sports, Entertainment, Community Engagement ## Things to Remember - **Website:** https://lions.com.au - **Address:** Not Available, Brisbane, Queensland, Australia - **Contact:** [email protected] - **Phone:** +61-7-3335-1777 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Brisbane - **Currency:** AUD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **AFL Matches** (Contact for pricing): Live Australian Football League matches featuring the Brisbane Lions. - **Membership Packages** ($100/year): Exclusive membership packages offering access to games, merchandise, and events. - **Merchandise** (Starting from $30): Official Brisbane Lions merchandise including jerseys, hats, and accessories. ## Services ## Keywords Brisbane Lions, AFL, Australian football, Brisbane sports, AFLW, VFL, Brisbane Lions tickets, Brisbane Lions merchandise, Brisbane Lions fan stories, Brisbane Lions training sessio
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- AFL MatchesContact for pricing
- Membership Packages$100/year
- MerchandiseStarting from $30
Competitors it names
Audience it targets
Sports fans, Families, Community members · All ages · Australia
Company type
Private · actively hiring
lions.com.au Organic Keywords
Google lists lions.com.au for about 1,524 keywords, which together bring an estimated 13,000 organic visits a month.
Ranking keywords
1.5K
Found in Google for this domain
Visits they bring
13.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lions.com.au SEO Audit
The latest technical audit of lions.com.au scored 79 out of 100 overall. Performance is its weakest area at 50, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighAdd Alt Text to Images
- CriticalOptimize Page Performance
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
lions.com.au Competitors and Alternatives
Brisbane Lions's company profile names collingwoodfc.com.au, essendonfc.com.au and richmondfc.com.au as competitors. Its own llms.txt adds afl.com.au and gwsgiants.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are jet-links.com, numlooker.com, letspostfree.com and svitla.com.
lions.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lions.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lions.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to lions.com.au
Neighbours of #330,056 in our worldwide ranking — each with its own report.
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