Last updated: September 2026
Global rank: Worldwide · 2026-09
#211,447
AI visibility: Grade C
67
SEO health: Not audited
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Visits
59.4K
per month, estimated
Keywords
1.0K
ranking in Google
Organic share
100%
59.4K organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of lifevantage.com
lifevantage.com Company Profile
LifeVantage stands at the forefront of nutraceutical innovation, specializing in products that activate the body's Nrf2 pathway to fight oxidative stress and promote cellular health. Founded with a mission to redefine anti-aging from the inside out, the company offers science-backed supplements like Protandim, which has been studied in over 30 clinical trials. They empower independent distributors worldwide through a…
Founded in 2003 (about 23 years ago), LifeVantage is based in Lehi, United States. Its workforce is listed as between 101 and 250 employees. Its profile files it under Nutraceuticals, with further tags for Health & Wellness, Direct Sales and Anti-Aging. Products on record for it: Protandim Nrf2, Nrf1 Synergizer, TrueScience Skincare and Petandim. Reported revenue is $62M (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Unlock your body's true potential with Nrf2 science".
- Sector
- Nutraceuticals
- Headquarters
- Lehi, United States
- Founded
- 2003
- Employees
- 101-250
- Revenue
- $62M (2023)
- Funding
- Publicly Traded
- Products
- Protandim Nrf2, Nrf1 Synergizer, TrueScience Skincare, Petandim
lifevantage.com Web Traffic Statistics
Key findings
- LifeVantage (Nutraceuticals) is ranked #211,447 worldwide in our September 2026 domain ranking, up 20,189 places from #231,636 in August 2026.
- It is estimated to receive about 59,400 visits a month from search, 100% of it organic, across 1,033 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 163 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #211,447 | ▲ 20,189 |
| August 2026 | #231,636 | ▼ 54,891 |
| July 2026 | #176,745 | ▲ 2,034 |
| June 2026 | #178,779 | — |
| May 2026 | #178,779 | ▼ 8,933 |
| April 2026 | #169,846 | ▼ 3,846 |
| March 2026 | #166,000 | ▼ 4,577 |
| February 2026 | #161,423 | — |
What this company does
LifeVantage stands at the forefront of nutraceutical innovation, specializing in products that activate the body's Nrf2 pathway to fight oxidative stress and promote cellular health. Founded with a mission to redefine anti-aging from the inside out, the company offers science-backed supplements like Protandim, which has been studied in over 30 clinical trials. They empower independent distributors worldwide through a…
lifevantage.com Traffic and Visitor Engagement
Search engines send lifevantage.com an estimated 59,400 visits a month. Effectively all of it is organic — about 59,400 visits from unpaid results. Spread across 1,033 ranking keywords, that averages roughly 58 organic visits per keyword.
Monthly visits
59.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
59.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lifevantage.com AI Visibility
lifevantage.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
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lifevantage.com LLMS.txt
The llms.txt on lifevantage.com runs to 163 lines (8,300 characters) across 12 sections, last generated in April 2026. It introduces the site as "LifeVantage". It tells AI engines the business works in Nutraceuticals, Direct Sales, Anti-Aging Biotechnology and Wellness Supplements. It describes 5 products, with prices such as TrueScience Anti-Aging Cream at $100+ and Axio Nootropic Drink at $40/pack. Services it lists include Distributor Program, Preferred Customer Membership, Wellness Coaching and Product Training Webinars. The audience it names is Health enthusiasts, busy professionals, seniors, aged 35+ (North America, Europe, Asia-Pacific). Technologies it mentions include E-commerce, Google Analytics, Salesforce CRM, Klaviyo Email and Shopify Elements. The keywords it claims start with "Nrf2 activation", "anti-aging supplements", "oxidative stress" and "cellular health". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
163
In the file
Size
8.3K
Characters
Sections
12
Updated Apr 30, 2026
What the file says
# LifeVantage ## About LifeVantage pioneers Nrf2 activation technology through innovative nutraceuticals that supercharge the body's antioxidant defenses against aging and stress. Their flagship Protandim Nrf2 supplement reduces oxidative stress by up to 40%, backed by extensive clinical research. The company serves a global network of distributors and retail customers via direct sales, emphasizing empowerment and community. Products target cellular health, energy, and skin vitality for those over 35 feeling the toll of modern life. Skincare lines like TrueScience apply the same science topically for visible results. Distributors thrive with tools, training, and uncapped earning potential. As a NASDAQ-listed firm, LifeVantage blends biotech rigor with business opportunity. Newer offerings like Nrf1 boost mitochondrial function for sustained vigor. Pet products extend benefits to furry family members. User stories abound of renewed stamina and sharper focus. Sustainability drives sourcing and packaging choices. Ongoing R&D keeps them innovative. E-commerce and mobile apps streamline experiences. This isn't fleeting wellness—it's foundational science for longevity. LifeVantage transforms how we approach health, one cell at a time. Their model rewards passion for wellness with financial freedom. Global expansion continues amid rising demand for proven supplements. Peer-reviewed p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Protandim Nrf2Contact for pricing
- Nrf1 SynergizerContact for pricing
- TrueScience Anti-Aging Cream$100+
- Axio Nootropic Drink$40/pack
- PetandimContact for pricing
Services it tells AI about
- Distributor Program
- Preferred Customer Membership$20/month
- Wellness Coaching
- Product Training Webinars
Competitors it names
Audience it targets
Health enthusiasts, busy professionals, seniors · 35+ · North America, Europe, Asia-Pacific
Company type
Public
lifevantage.com Organic Keywords
Google lists lifevantage.com for about 1,033 keywords, which together bring an estimated 59,400 organic visits a month.
Ranking keywords
1.0K
Found in Google for this domain
Visits they bring
59.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lifevantage.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lifevantage.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lifevantage.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
lifevantage.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
lifevantage.com Competitors and Alternatives
Its own llms.txt names https://nuskin.com, https://www.herbalife.com, https://www.youngliving.com, https://www.doterra.com, https://www.amway.com and https://www.arbonne.com. Outside its market, the domains ranked closest to it in our worldwide ranking are freex2line.online, severpost.ru, knowafest.com and wxrb.com.
Companies ranked next to lifevantage.com
Neighbours of #211,447 in our worldwide ranking — each with its own report.
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