Last updated: September 2026
Global rank: Worldwide · 2026-09
#256,471
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
10
per month, estimated
Keywords
31
ranking in Google
Organic share
100%
10 organic visits
LLMS.txt
Published
74 lines AI engines can read
You're seeing the free preview of lavera.de
lavera.de Web Traffic Statistics
Key findings
- Lavera (Retail, E-commerce & Consumer Goods) is ranked #256,471 worldwide in our September 2026 domain ranking, down 7,849 places from #248,622 in August 2026.
- It is estimated to receive about 10 visits a month from search, 100% of it organic, across 31 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 74 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #256,471 | ▼ 7,849 |
| August 2026 | #248,622 | ▲ 21,882 |
| July 2026 | #270,504 | ▼ 17,061 |
| June 2026 | #253,443 | — |
| May 2026 | #253,443 | ▲ 20,987 |
| April 2026 | #274,430 | ▼ 14,937 |
| March 2026 | #259,493 | ▲ 44,292 |
| February 2026 | #303,785 | — |
What this company does
Lavera started out making gentle formulas with plant extracts and has grown into one of the better known names in natural beauty. They focus on organic ingredients that avoid harsh chemicals while still delivering results people notice after a few weeks of use. Their range covers everything from basic cleansers to richer anti-aging creams, all certified vegan and cruelty free. The company sells mainly through its own…
Our read on the site
The SEO health of lavera.de is critically compromised due to missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, hinder the site's performance and visibility.
lavera.de Traffic and Visitor Engagement
lavera.de draws an estimated 10 visits a month from search engines. Effectively all of it is organic — about 10 visits from unpaid results. Spread across 31 ranking keywords, that averages roughly 0.3 organic visits per keyword.
Monthly visits
10
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
10
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lavera.de AI Visibility
On our AI visibility scale lavera.de earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
lavera.de LLMS.txt
The llms.txt on lavera.de runs to 74 lines (4,009 characters) across 12 sections, last generated in May 2026. It introduces the site as "Lavera Natural Skincare". It tells AI engines the business works in Natural Skincare, Organic Cosmetics and Vegan Beauty. It describes 4 products, including Organic Face Cream, Vegan Facial Cleanser and Anti-Aging Serum. The audience it names is Health-conscious adults, aged 25-55 (Europe). Technologies it mentions include HTTPS. The keywords it claims start with "organic skincare", "vegan cosmetics", "sustainable beauty" and "cruelty-free products".
Status
Published
AI engines can read it
Lines
74
In the file
Size
4.0K
Characters
Sections
12
Updated May 26, 2026
What the file says
# Lavera Natural Skincare ## About Lavera started out making gentle formulas with plant extracts and has grown into one of the better known names in natural beauty. They focus on organic ingredients that avoid harsh chemicals while still delivering results people notice after a few weeks of use. Their range covers everything from basic cleansers to richer anti-aging creams, all certified vegan and cruelty free. The company sells mainly through its own site and selected retailers across Europe and a few other markets. Customers tend to be women and men who already read labels and want to cut down on synthetic stuff without giving up performance. Lavera keeps packaging simple and pushes for more recycled materials each year. They run their own farms and partner with small growers to keep supply chains short. Product development stays in-house so they can test every batch for stability and skin feel. Over time the line expanded into makeup and body care but the core stays skincare. People come back because the textures feel light and the scents come straight from the botanicals rather than added fragrance oils. Pricing sits in the mid-range so it is not the cheapest natural option but still reachable for regular use. The brand avoids animal testing completely and holds several independent certifications that matter to their audience. Online they share tips on building routines th
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Organic Face CreamContact for pricing
- Vegan Facial CleanserContact for pricing
- Anti-Aging SerumContact for pricing
- Eco MoisturizerContact for pricing
Competitors it names
Audience it targets
Health-conscious adults · 25-55 · Europe
Company type
Private
lavera.de Organic Keywords
Google lists lavera.de for about 31 keywords, which together bring an estimated 10 organic visits a month.
Ranking keywords
31
Found in Google for this domain
Visits they bring
10
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lavera.de SEO Audit
The latest technical audit of lavera.de scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 Tags
- HighCreate a Sitemap.xml
- HighImplement Robots.txt
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
lavera.de Competitors and Alternatives
Lavera's company profile names https://www.burt'sbees.com, https://www.thebodyshop.com, https://www.lush.com and https://www.100percentpure.com as competitors. Its own llms.txt adds https://www.pacifica.com and https://www.avalonorganics.com. Outside its market, the domains ranked closest to it in our worldwide ranking are jstuochuang.com, the25percent.eu, keepingcurrentmatters.com and servicepower.com.
lavera.de Company Profile
Lavera started out making gentle formulas with plant extracts and has grown into one of the better known names in natural beauty. They focus on organic ingredients that avoid harsh chemicals while still delivering results people notice after a few weeks of use. Their range covers everything from basic cleansers to richer anti-aging creams, all certified vegan and cruelty free. The company sells mainly through its own…
Lavera was founded in 1980, about 46 years ago, and is headquartered in Wentorf, Germany. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Natural Skincare, Organic Cosmetics, Vegan Beauty Products and Sustainable Beauty. Total funding on record is Bootstrapped. Its tagline reads: "Skincare rooted in nature, made for real skin".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Wentorf, Germany
- Founded
- 1980
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
lavera.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lavera.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lavera.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to lavera.de
Neighbours of #256,471 in our worldwide ranking — each with its own report.
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