Last updated: September 2026
Global rank: Worldwide · 2026-09
#155,225
AI visibility: Grade C
67
SEO health: Not audited
—
Visits
145.2K
per month, estimated
Keywords
22.3K
ranking in Google
Organic share
100%
145.2K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of kswo.com
kswo.com Company Profile
KSWO 7 News stands as the go-to station for folks in Lawton and southwest Oklahoma, delivering the latest on everything from breaking stories to everyday community happenings. Since firing up back in 1953, they've built a solid rep as the ABC affiliate covering Wichita Falls-Lawton market with round-the-clock updates. Their broadcasts mix national headlines with hyper-local flavor—think school closings, high school f…
Founded in 1953 (about 73 years ago), KSWO 7 News is based in Lawton, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Broadcast Media, with further tags for Local News, Television and Digital Media. Products on record for it: Live News Broadcasts, Weather Radar App, Digital News Streaming and Mobile News App. Total funding on record is Acquired. Its tagline reads: "Lawton's trusted source for local news, weather and sports".
- Sector
- Broadcast Media
- Headquarters
- Lawton, United States
- Founded
- 1953
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Live News Broadcasts, Weather Radar App, Digital News Streaming, Mobile News App
kswo.com Web Traffic Statistics
Key findings
- KSWO 7 News (Broadcast Media) is ranked #155,225 worldwide in our September 2026 domain ranking, up 4,840 places from #160,065 in August 2026.
- It is estimated to receive about 145,200 visits a month from search, 100% of it organic, across 22,300 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 167 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #155,225 | ▲ 4,840 |
| August 2026 | #160,065 | ▼ 5,692 |
| July 2026 | #154,373 | ▼ 886 |
| June 2026 | #153,487 | — |
| May 2026 | #153,487 | ▲ 4,759 |
| April 2026 | #158,246 | ▲ 2,190 |
| March 2026 | #160,436 | ▼ 597 |
| February 2026 | #159,839 | — |
What this company does
KSWO 7 News stands as the go-to station for folks in Lawton and southwest Oklahoma, delivering the latest on everything from breaking stories to everyday community happenings. Since firing up back in 1953, they've built a solid rep as the ABC affiliate covering Wichita Falls-Lawton market with round-the-clock updates. Their broadcasts mix national headlines with hyper-local flavor—think school closings, high school f…
kswo.com Traffic and Visitor Engagement
Search engines send kswo.com an estimated 145,200 visits a month. Effectively all of it is organic — about 145,200 visits from unpaid results. Spread across 22,300 ranking keywords, that averages roughly 6.5 organic visits per keyword.
Monthly visits
145.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
145.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kswo.com AI Visibility
kswo.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
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kswo.com LLMS.txt
The llms.txt on kswo.com runs to 167 lines (8,963 characters) across 12 sections, last generated in May 2026. It introduces the site as "KSWO 7 News - Lawton, OK ABC". It tells AI engines the business works in Broadcasting, News Media, Television Production, Digital Journalism and Weather Forecasting. It describes 5 products, with prices such as KSWO News App at Free, Live TV Stream at Free with login and Weather Radar Tool at Free. Services it lists include Local News Production, Advertising Slots, Weather Reporting and Event Live Coverage. The audience it names is Local families, military personnel, rural adults, aged 18-65 (Southwest Oklahoma, North Texas Panhandle). Technologies it mentions include Brightcove, Google Analytics, Facebook Pixel, YouTube API and jQuery. The keywords it claims start with "local news", "Lawton Oklahoma", "weather forecast" and "ABC 7". It gives the company type as Private Subsidiary.
Status
Published
AI engines can read it
Lines
167
In the file
Size
9.0K
Characters
Sections
12
Updated May 4, 2026
What the file says
# KSWO 7 News - Lawton, OK ABC ## About KSWO 7 News anchors the media scene in Lawton, Oklahoma, where they've dished out news since 1953 as the market's ABC outlet. They cover the beat from Wichita Falls to Altus, hitting hard on weather watches that define life on the plains, school sports that rally towns, and city hall squabbles that affect wallets. Broadcasts run morning to late night, with reporters chasing ambulances and council meetings alike. Digital push includes a snappy site for on-demand clips and push notifications that beat the TV cycle. Audience spans ranchers tracking droughts, Fort Sill troops needing base updates, and families glued to storm trackers. Investigative digs occasionally expose corruption or safety lapses, earning nods from peers. Weather pros use radar wizardry to forecast twisters hours ahead. Sports desk thrives on Friday night lights and college hoops. Community calendars buzz with fairs, fundraisers, and veteran tributes. Ad sales fuel ops, tying local shops to loyal eyeballs. Gray Television's umbrella adds muscle for tech upgrades. Streaming and apps fight cable exodus, pulling younger crowds. Social feeds amplify stories, sparking debates. Staff of about 120 juggles mics, cameras, and code. Milestones mark digital leaps and ownership shifts. They embody small-market grit: close to sources, quick on facts. Partnerships boost signals into p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- KSWO News AppFree
- Live TV StreamFree with login
- Weather Radar ToolFree
- Daily NewsletterFree
- On-Demand VideosFree
Services it tells AI about
- Local News ProductionContact for sponsorship
- Advertising SlotsCustom quotes
- Weather ReportingIncluded in broadcasts
- Event Live CoverageContact for details
- Sports BroadcastingSponsorship opportunities
Competitors it names
Audience it targets
Local families, military personnel, rural adults · 18-65 · Southwest Oklahoma, North Texas Panhandle
Company type
Private Subsidiary
kswo.com Organic Keywords
Google lists kswo.com for about 22,300 keywords, which together bring an estimated 145,200 organic visits a month.
Ranking keywords
22.3K
Found in Google for this domain
Visits they bring
145.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
kswo.com Competitors and Alternatives
KSWO 7 News's company profile names koco.com, kfor.com, news9.com and okcfox.com as competitors. Its own llms.txt adds https://www.kten.com and https://www.texomashomepage.com. Outside its market, the domains ranked closest to it in our worldwide ranking are skagenfondene.no, mpi.org, vindecoderz.com and wested.org.
kswo.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kswo.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kswo.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
kswo.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to kswo.com
Neighbours of #155,225 in our worldwide ranking — each with its own report.
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