Last updated: September 2026
Global rank: Worldwide · 2026-09
#137,239
AI visibility: Grade A+
97
SEO health: Latest audit
88
Visits
1.6K
per month, estimated
Keywords
632
ranking in Google
Organic share
100%
1.6K organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of klar.mx
klar.mx Company Profile
Klar es una fintech mexicana que ofrece una tarjeta de crédito digital sin costo anual, diseñada para personas que buscan construir o mejorar su historial crediticio. A través de su app móvil, los usuarios pueden solicitar la tarjeta en minutos, con aprobación basada en datos alternativos como comportamiento en redes sociales y hábitos de consumo, en lugar de burós de crédito tradicional. La plataforma también incluy…
Founded in 2019 (about 7 years ago), Klar is based in Ciudad de México, México. Its workforce is listed as between 201 and 500 employees. It was founded by Andrés Ocampo. Its profile files it under FinTech, Finance & Insurance, with further tags for Digital Banking, Credit Cards and Personal Finance. Products on record for it: Tarjeta de Crédito Klar, Cuenta de Ahorro Klar, Klar Inversiones and Klar Plus (Recompensas). Total funding on record is $164M. Its tagline reads: "Tu tarjeta de crédito sin anualidad y cuenta digital para mejorar tus finanzas".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Ciudad de México, México
- Founded
- 2019
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- $164M
- Founders
- Andrés Ocampo
- Products
- Tarjeta de Crédito Klar, Cuenta de Ahorro Klar, Klar Inversiones, Klar Plus (Recompensas)
klar.mx Web Traffic Statistics
Key findings
- Klar (FinTech, Finance & Insurance) is ranked #137,239 worldwide in our September 2026 domain ranking, down 63,856 places from #73,383 in August 2026.
- It is estimated to receive about 1,605 visits a month from search, 100% of it organic, across 632 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 82 lines.
- Its last technical audit scored 88/100, with "Improve Page Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #137,239 | ▼ 63,856 |
| August 2026 | #73,383 | ▲ 72,254 |
| July 2026 | #145,637 | ▼ 27,930 |
| June 2026 | #117,707 | — |
| May 2026 | #117,707 | ▲ 174,400 |
| April 2026 | #292,107 | ▲ 10,575 |
| March 2026 | #302,682 | ▼ 2,514 |
| February 2026 | #300,168 | — |
What this company does
Klar es una fintech mexicana que ofrece una tarjeta de crédito digital sin costo anual, diseñada para personas que buscan construir o mejorar su historial crediticio. A través de su app móvil, los usuarios pueden solicitar la tarjeta en minutos, con aprobación basada en datos alternativos como comportamiento en redes sociales y hábitos de consumo, en lugar de burós de crédito tradicional. La plataforma también incluy…
Our read on the site
The overall SEO health of klar.mx is strong, with a perfect score in SEO and Best Practices, but it faces significant performance issues that need urgent attention. The site has opportunities for content expansion and optimization, particularly in addressing missing alt attributes and improving page speed.
klar.mx Traffic and Visitor Engagement
Search engines send klar.mx an estimated 1,605 visits a month. Effectively all of it is organic — about 1,602 visits from unpaid results. Paid search contributes only about 3 visits a month. Spread across 632 ranking keywords, that averages roughly 2.5 organic visits per keyword.
Monthly visits
1.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6K
100% of all traffic
Paid visits
3
0.19% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
klar.mx AI Visibility
klar.mx scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
klar.mx LLMS.txt
The llms.txt on klar.mx runs to 82 lines (3,809 characters) across 12 sections, last generated in May 2026. It introduces the site as "Klar - Tarjeta de Crédito y Cuenta Digital". It tells AI engines the business works in FinTech, Digital Banking and Personal Finance. It describes 5 products, with prices such as Klar Inversiones at Desde $100 MXN and Klar Plus at $49 MXN/mes. Services it lists include Mejora de Crédito, Gestión de Deudas, Educación Financiera and Transferencias Instantáneas. The audience it names is Underbanked millennials y familias México, aged 18-40 (México). Technologies it mentions include HTTPS, React Native, Node.js, AWS and Firebase. The keywords it claims start with "Klar", "tarjeta de crédito", "Klar cuenta" and "Klar inversión".
Status
Published
AI engines can read it
Lines
82
In the file
Size
3.8K
Characters
Sections
12
Updated May 13, 2026
What the file says
# Klar - Tarjeta de Crédito y Cuenta Digital ## About Klar revoluciona las finanzas personales en México con su tarjeta de crédito sin anualidad ni comisiones sorpresa, accesible vía app móvil. Ideal para quienes construyen crédito desde cero, usa algoritmos alternativos para aprobaciones rápidas. Incluye cuenta de ahorro con intereses atractivos, inversiones simples y herramientas de budgeting. Sirve a millones de underbanked con educación financiera diaria. Competitiva contra bancos tradicionales, Klar prioriza simplicidad y recompensas como cashback. Expande servicios como Klar Plus para beneficios premium. Soporte en español 24/7 y cero burocracia. Enfocada en millennials y familias jóvenes mexicanas. Ha levantado $164M en funding para crecer regionalmente. Transforma deudas en oportunidades con planes personalizados. App intuitiva con alertas y metas financieras. Colaboraciones con retailers para descuentos. Mide éxito por mejoras en scores crediticios de usuarios. Modelo digital puro sin sucursales. Futuro en préstamos y seguros integrados. Klar empodera decisiones financieras inteligentes todos los días. **Areas of Work:** FinTech, Digital Banking, Personal Finance ## Things to Remember - **Website:** https://klar.mx - **Address:** Ciudad de México, México - **Contact:** - **Phone:** - **Hours:** 24/7 - **Timezone:** America/Mexico_City - **Currency:** MXN - **Compa
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Tarjeta de Crédito KlarSin costo anual
- Cuenta KlarGratis
- Klar InversionesDesde $100 MXN
- Klar Plus$49 MXN/mes
- App KlarGratis
Services it tells AI about
- Mejora de CréditoIncluido
- Gestión de DeudasGratis
- Educación FinancieraGratis
- Transferencias InstantáneasGratis
- Soporte 24/7Incluido
Competitors it names
Audience it targets
Underbanked millennials y familias México · 18-40 · México
Company type
Private
klar.mx Organic Keywords
Google lists klar.mx for about 632 keywords, which together bring an estimated 1,602 organic visits a month.
Ranking keywords
632
Found in Google for this domain
Visits they bring
1.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
klar.mx SEO Audit
The latest technical audit of klar.mx scored 88 out of 100 overall. Performance is its weakest area at 58, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Speed
- HighAdd Alt Text to Images
- MediumCreate a llms.txt File
- HighOptimize Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
klar.mx Competitors and Alternatives
Klar's company profile names https://www.bancoazteca.com.mx, https://www.banorte.com, https://www.banamex.com and https://www.santander.com.mx as competitors. Its own llms.txt adds https://www.bbva.mx and https://www.scotiabank.com.mx. Outside its market, the domains ranked closest to it in our worldwide ranking are prsrvy.com, marmot.com, mekoramaforum.com and jnctn.net.
klar.mx Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
klar.mx Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for klar.mx yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #137,239 in our worldwide ranking — each with its own report.
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