Last updated: August 2026
Global rank: Worldwide · 2026-08
#72,102
AI visibility: Grade A+
94
SEO health: Latest audit
59
Visits
689.6K
per month, estimated
Keywords
58.0K
ranking in Google
Organic share
100%
689.5K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of kirklands.com
kirklands.com Web Traffic Statistics
Key findings
- Kirkland's (Retail) is ranked #72,102 worldwide in our August 2026 domain ranking, inside the top 100,000, down 25,386 places from #46,716 in July 2026.
- It is estimated to receive about 689,600 visits a month from search, 100% of it organic, across 58,000 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 149 lines.
- Its last technical audit scored 59/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #72,102 | ▼ 25,386 |
| July 2026 | #46,716 | ▼ 7,385 |
| June 2026 | #39,331 | — |
| May 2026 | #39,331 | ▼ 1,176 |
| April 2026 | #38,155 | ▲ 2,966 |
| March 2026 | #41,121 | ▼ 19,218 |
| February 2026 | #21,903 | — |
What this company does
Kirkland's focuses on selling home decor products that help people furnish and style their spaces. The selection covers wall art and decorations, furniture for living rooms and other areas, outdoor pieces, and a range of gifts that feel personal rather than generic. Items are organized into collections that include new arrivals alongside everyday favorites, and customers can shop the full range through the website or…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
kirklands.com Traffic and Visitor Engagement
kirklands.com draws an estimated 689,600 visits a month from search engines. Effectively all of it is organic — about 689,500 visits from unpaid results. Paid search contributes only about 23 visits a month. Spread across 58,000 ranking keywords, that averages roughly 12 organic visits per keyword.
Monthly visits
689.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
689.5K
100% of all traffic
Paid visits
23
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kirklands.com AI Visibility
On our AI visibility scale kirklands.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
kirklands.com LLMS.txt
The llms.txt on kirklands.com runs to 149 lines (6,046 characters) across 12 sections, last generated in March 2026. It introduces the site as "Kirkland's - Home Decor, Furniture & Unique Gifts". It tells AI engines the business works in Retail, Home Decor and E-commerce. It describes 4 products, with prices such as Wall Decor at Starting at $19.99, Furniture at Starting at $99.99 and Unique Gifts at Starting at $9.99. Services it lists include Interior Design Consultation and Online Shopping & Delivery. The audience it names is Homeowners, Interior Decorators, Gift Shoppers, aged 25-54 (United States). Technologies it mentions include HTML5, CSS3, JavaScript, Magento and AWS. The keywords it claims start with "home decor", "wall decor", "furniture" and "unique gifts".
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.0K
Characters
Sections
12
Updated Mar 25, 2026
What the file says
# Kirkland's - Home Decor, Furniture & Unique Gifts ## About Kirkland's is a leading retailer specializing in home decor, furniture, and unique gifts. Founded in 1966, the company offers a wide range of stylish and affordable products to help customers create personalized living spaces. With a strong online presence and numerous physical stores, Kirkland's caters to homeowners and decorators across the United States. Their commitment to quality and customer satisfaction has made them a trusted name in the home decor industry. **Areas of Work:** Retail, Home Decor, E-commerce ## Things to Remember - **Website:** https://kirklands.com - **Address:** Jackson, Tennessee, United States - **Contact:** [email protected] - **Phone:** +1-877-541-4855 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 500 - **Revenue:** $300M - **Hiring Status:** Yes, actively hiring ## Products - **Wall Decor** (Starting at $19.99): A variety of wall art and decorative pieces to enhance any room's aesthetic. - **Furniture** (Starting at $99.99): Stylish and functional furniture pieces for living rooms, bedrooms, and more. - **Unique Gifts** (Starting at $9.99): Distinctive gift items for all occasions, perfect for home enthusiasts. - **Home Accessories** (Starting at $14.99): Decorative accents and accessories to add person
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Wall DecorStarting at $19.99
- FurnitureStarting at $99.99
- Unique GiftsStarting at $9.99
- Home AccessoriesStarting at $14.99
Services it tells AI about
- Interior Design ConsultationContact for quote
- Online Shopping & DeliveryShipping fees apply
Competitors it names
Audience it targets
Homeowners, Interior Decorators, Gift Shoppers · 25-54 · United States
Company type
Private · actively hiring
kirklands.com Organic Keywords
Google lists kirklands.com for about 58,000 keywords, which together bring an estimated 689,500 organic visits a month.
Ranking keywords
58.0K
Found in Google for this domain
Visits they bring
689.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
kirklands.com SEO Audit
The latest technical audit of kirklands.com scored 59 out of 100 overall. Performance is its weakest area at 8, while accessibility scores highest at 91. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinimize JavaScript and CSS
- MediumImplement Lazy Loading
- HighImprove Server Response Time
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
kirklands.com Competitors and Alternatives
Kirkland's's company profile names homegoods.com, wayfair.com and pier1.com as competitors. Its own llms.txt adds homedepot.com, ashleyfurniture.com and overstock.com. Outside its market, the domains ranked closest to it in our worldwide ranking are turdns.com, encontropicante.com, vxmaxpro.online and eqlwiki.com.
kirklands.com Company Profile
Kirkland's focuses on selling home decor products that help people furnish and style their spaces. The selection covers wall art and decorations, furniture for living rooms and other areas, outdoor pieces, and a range of gifts that feel personal rather than generic. Items are organized into collections that include new arrivals alongside everyday favorites, and customers can shop the full range through the website or…
Kirkland's was founded in 1966, about 60 years ago, and is headquartered in Jackson, Tennessee, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Carl Kirkland. Its profile files it under Retail, with further tags for Home Decor, E-commerce and B2C. Products on record for it: Wall Decor, Furniture, Unique Gifts and Home Accessories. Reported revenue is $300M (2022). Its tagline reads: "Home Decor, Wall Decor, Furniture, Unique Gifts".
- Sector
- Retail
- Headquarters
- Jackson, Tennessee, United States
- Founded
- 1966
- Employees
- 501-1000
- Revenue
- $300M (2022)
- Funding
- Not Disclosed
- Founders
- Carl Kirkland
- Products
- Wall Decor, Furniture, Unique Gifts, Home Accessories
kirklands.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kirklands.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kirklands.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to kirklands.com
Neighbours of #72,102 in our worldwide ranking — each with its own report.
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