Last updated: September 2026
Global rank: Worldwide · 2026-09
#160,067
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
431
per month, estimated
Keywords
1.2K
ranking in Google
Organic share
100%
431 organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of kicks.no
kicks.no Company Profile
Kicks stands as Scandinavia's biggest beauty chain, bringing top brands in makeup, skincare, haircare, and fragrances right to Norwegian shoppers. They've built a loyal following through brick-and-mortar stores across the country and a slick online platform that delivers fast. Customers love the mix of everyday essentials and luxury picks, all curated with trend-savvy advice from in-store experts. What sets Kicks apa…
Kicks was founded in 1993, about 33 years ago, and is headquartered in Oslo, Norway. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Beauty Retail, with further tags for Cosmetics, Fragrances and E-commerce. Products on record for it: Makeup, Skincare, Fragrances and Haircare. Its tagline reads: "Your go-to for beauty, fragrance and all things glam in Norway".
- Sector
- Beauty Retail
- Headquarters
- Oslo, Norway
- Founded
- 1993
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Makeup, Skincare, Fragrances, Haircare
kicks.no Web Traffic Statistics
Key findings
- Kicks (Beauty Retail) is ranked #160,067 worldwide in our September 2026 domain ranking, up 5,463 places from #165,530 in August 2026.
- It is estimated to receive about 431 visits a month from search, 100% of it organic, across 1,152 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 150 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #160,067 | ▲ 5,463 |
| August 2026 | #165,530 | ▲ 2,968 |
| July 2026 | #168,498 | ▼ 19,646 |
| June 2026 | #148,852 | — |
| May 2026 | #148,852 | ▲ 737 |
| April 2026 | #149,589 | ▼ 807 |
| March 2026 | #148,782 | ▼ 52,448 |
| February 2026 | #96,334 | — |
What this company does
Kicks stands as Scandinavia's biggest beauty chain, bringing top brands in makeup, skincare, haircare, and fragrances right to Norwegian shoppers. They've built a loyal following through brick-and-mortar stores across the country and a slick online platform that delivers fast. Customers love the mix of everyday essentials and luxury picks, all curated with trend-savvy advice from in-store experts. What sets Kicks apa…
kicks.no Traffic and Visitor Engagement
kicks.no draws an estimated 431 visits a month from search engines. Effectively all of it is organic — about 431 visits from unpaid results. Spread across 1,152 ranking keywords, that averages roughly 0.4 organic visits per keyword.
Monthly visits
431
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
431
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kicks.no AI Visibility
On our AI visibility scale kicks.no earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
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- → Run a full SEO scan — technical health is unscored until then.
kicks.no LLMS.txt
The llms.txt on kicks.no runs to 150 lines (6,719 characters) across 12 sections, last generated in May 2026. It introduces the site as "Kicks | Skandinavias største skjønnhetskjede". It tells AI engines the business works in Beauty Retail, Cosmetics and E-commerce. It describes 4 products, including Makeup Collection, Skincare Essentials and Fragrances. Services it lists include In-store Beauty Consultations and Virtual Try-On. The audience it names is Beauty enthusiasts, Professionals, Students, All skin tones, aged 18-65 (Norway, Sweden, Finland). Technologies it mentions include Shopify, React, AWS and Google Analytics. The keywords it claims start with "beauty", "makeup", "skincare" and "fragrances".
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.7K
Characters
Sections
12
Updated May 19, 2026
What the file says
# Kicks | Skandinavias største skjønnhetskjede ## About Kicks is Scandinavia's largest beauty retailer offering makeup, skincare, haircare, fragrances and nail products through 200+ physical stores and a fast-growing online platform across Norway, Sweden and Finland. Founded in 1993 and headquartered in Oslo, the company serves over 2 million registered shoppers with a curated mix of everyday essentials and premium brands, supported by expert advice, loyalty programs and digital tools like virtual try-ons. Kicks emphasizes accessibility, inclusivity across skin tones, sustainability initiatives and community engagement while maintaining strong omnichannel operations with events such as Black Friday sales. **Areas of Work:** Beauty Retail, Cosmetics, E-commerce ## Things to Remember - **Website:** https://kicks.no - **Address:** Oslo, Norway - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Store hours vary by location; Online store: 24/7 - **Timezone:** Europe/Oslo - **Currency:** NOK - **Company Type:** Private - **Employees:** 1001-5000 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Makeup Collection** (Contact for pricing): Wide selection of makeup products including lipsticks, foundations and eyeshadows from top brands for all skin tones. - **Skincare Essentials** (Contact for pricing): Curated skincare lines fo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Makeup CollectionContact for pricing
- Skincare EssentialsContact for pricing
- FragrancesContact for pricing
- Haircare ProductsContact for pricing
Services it tells AI about
- In-store Beauty ConsultationsFree
- Virtual Try-OnFree
Competitors it names
Audience it targets
Beauty enthusiasts, Professionals, Students, All skin tones · 18-65 · Norway, Sweden, Finland
Company type
Private
kicks.no Organic Keywords
Google lists kicks.no for about 1,152 keywords, which together bring an estimated 431 organic visits a month.
Ranking keywords
1.2K
Found in Google for this domain
Visits they bring
431
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
kicks.no Competitors and Alternatives
Kicks's company profile names lyko.no, eleven.no, blush.no and vita.no as competitors. Its own llms.txt adds sephora.com and lookfantastic.com. Outside its market, the domains ranked closest to it in our worldwide ranking are named24.de, awsdns-cn-18.net, numerator.tech and a318ylxx.top.
kicks.no Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kicks.no Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kicks.no yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
kicks.no SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to kicks.no
Neighbours of #160,067 in our worldwide ranking — each with its own report.
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