Last updated: September 2026
Global rank: Worldwide · 2026-09
#293,171
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
33.6K
per month, estimated
Keywords
1.9K
ranking in Google
Organic share
100%
33.6K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of keepcup.com
keepcup.com Company Profile
KeepCup started out of a simple frustration with single-use coffee cups piling up in Melbourne cafes. The team wanted something better that felt good to hold and actually got used every day. They focused on glass for the original range because it keeps the coffee tasting right without any plastic aftertaste. Over time they added insulated options that handle both hot and cold drinks without sweating or leaking. Every…
KeepCup was founded in 2009, about 17 years ago, and is headquartered in Melbourne, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Energy, Climate & Environment; Sustainable Consumer Goods; and Drinkware. Total funding on record is Bootstrapped. Its tagline reads: "Reusable coffee cups, travel mugs and bottles designed in Melbourne for drinking pleasure that lasts".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Melbourne, Australia
- Founded
- 2009
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
keepcup.com Web Traffic Statistics
Key findings
- KeepCup (Retail, E-commerce & Consumer Goods) is ranked #293,171 worldwide in our September 2026 domain ranking, down 19,916 places from #273,255 in August 2026.
- It is estimated to receive about 33,600 visits a month from search, 100% of it organic, across 1,943 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 148 lines.
- Its last technical audit scored 0/100, with "Implement a Robots.txt file" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #293,171 | ▼ 19,916 |
| August 2026 | #273,255 | ▼ 24,620 |
| July 2026 | #248,635 | ▲ 58,772 |
| June 2026 | #307,407 | — |
| May 2026 | #307,407 | ▲ 126,229 |
| April 2026 | #433,636 | ▼ 73,837 |
| March 2026 | #359,799 | ▼ 5,426 |
| February 2026 | #354,373 | — |
What this company does
KeepCup started out of a simple frustration with single-use coffee cups piling up in Melbourne cafes. The team wanted something better that felt good to hold and actually got used every day. They focused on glass for the original range because it keeps the coffee tasting right without any plastic aftertaste. Over time they added insulated options that handle both hot and cold drinks without sweating or leaking. Every…
Our read on the site
The SEO health of KeepCup is generally strong, with a well-structured site and a clear value proposition. However, there are critical areas for improvement, particularly in technical SEO aspects such as the absence of a robots.txt file and sitemap, which could hinder search engine indexing.
keepcup.com Traffic and Visitor Engagement
keepcup.com draws an estimated 33,600 visits a month from search engines. Effectively all of it is organic — about 33,600 visits from unpaid results. Spread across 1,943 ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
33.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
33.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
keepcup.com AI Visibility
On our AI visibility scale keepcup.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
keepcup.com LLMS.txt
The llms.txt on keepcup.com runs to 148 lines (8,202 characters) across 12 sections, last generated in September 2026. It introduces the site as "KeepCup Australia | Reusable Coffee Cups, Travel Mugs & Bottles". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Energy, Climate & Environment; and Sustainable Consumer Goods. It describes 4 products, including Glass Reusable Coffee Cup, Insulated Travel Mug and Iced Coffee Cold Cup. It targets Australia and global. Technologies it mentions include Shopify and E-commerce platform. The keywords it claims start with "reusable coffee cups", "insulated travel mugs", "glass coffee cups" and "sustainable drinkware".
Status
Published
AI engines can read it
Lines
148
In the file
Size
8.2K
Characters
Sections
12
Updated Sep 3, 2026
What the file says
# KeepCup Australia | Reusable Coffee Cups, Travel Mugs & Bottles ## About KeepCup started out of a simple frustration with single-use coffee cups piling up in Melbourne cafes. The team wanted something better that felt good to hold and actually got used every day. They focused on glass for the original range because it keeps the coffee tasting right without any plastic aftertaste. Over time they added insulated options that handle both hot and cold drinks without sweating or leaking. Everything gets designed right there in Melbourne with real baristas and commuters in mind. The products are built tough so they survive daily bags, dishwashers and years of use instead of ending up in landfill. KeepCup sells direct through their site and through cafes and retailers who care about cutting waste. Their range now covers glass cups, insulated travel mugs, cold cups for iced coffee and proper water bottles. People pick them up because they look sharp on a desk or in a bike bottle cage. The company keeps pushing on materials that feel premium yet stay practical for everyday carry. Sustainability here is not a marketing line but the whole reason the business exists. They work with suppliers who meet strict standards on durability and safety. Customers range from office workers grabbing their morning flat white to students who need something that survives campus life. Cafes stock them b
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Glass Reusable Coffee CupContact for pricing
- Insulated Travel MugContact for pricing
- Iced Coffee Cold CupContact for pricing
- Insulated Water BottleContact for pricing
Competitors it names
Audience it targets
Australia and global
Company type
Private
keepcup.com Organic Keywords
Google lists keepcup.com for about 1,943 keywords, which together bring an estimated 33,600 organic visits a month.
Ranking keywords
1.9K
Found in Google for this domain
Visits they bring
33.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
keepcup.com SEO Audit
The latest technical audit of keepcup.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Robots.txt file
- CriticalCreate a Sitemap.xml file
- HighOptimize Page Load Speed
- MediumAdd Alt Text to Missing Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
keepcup.com Competitors and Alternatives
KeepCup's company profile names hydroflask.com, yeti.com, camelbak.com and contigo.com as competitors. Its own llms.txt adds kleankanteen.com and sigg.com. Outside its market, the domains ranked closest to it in our worldwide ranking are vfleague.su, avto-russia.ru, saal-digital.de and dollsanddolls.com.
keepcup.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
keepcup.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for keepcup.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to keepcup.com
Neighbours of #293,171 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. keepcup.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.