Last updated: August 2026
Global rank: Worldwide · 2026-08
#40,191
AI visibility: Grade A+
90
SEO health: Latest audit
80
Visits
14.3K
per month, estimated
Keywords
3.6K
ranking in Google
Organic share
100%
14.3K organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of keele.ac.uk
keele.ac.uk Web Traffic Statistics
Key findings
- Keele University (Higher Education) is ranked #40,191 worldwide in our August 2026 domain ranking, inside the top 100,000, down 623 places from #39,568 in July 2026.
- It is estimated to receive about 14,300 visits a month from search, 100% of it organic, across 3,610 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 168 lines.
- Its last technical audit scored 80/100, with "Implement a Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #40,191 | ▼ 623 |
| July 2026 | #39,568 | ▲ 398 |
| June 2026 | #39,966 | — |
| May 2026 | #39,966 | ▼ 775 |
| April 2026 | #39,191 | ▲ 1,098 |
| March 2026 | #40,289 | ▲ 553 |
| February 2026 | #40,842 | — |
What this company does
Keele University stands as a beacon of higher education in the UK, nestled on a stunning 600-acre campus in Staffordshire that blends historic charm with modern facilities. Founded with a vision to provide accessible, multidisciplinary education, it offers a wide array of undergraduate and postgraduate programs across disciplines like medicine, humanities, sciences, and business. Students from over 120 countries call…
Our read on the site
The overall SEO health of Keele University is relatively strong, with a high accessibility score and a solid SEO score. However, there are critical performance issues and content gaps that need to be addressed to enhance visibility and user experience.
keele.ac.uk Traffic and Visitor Engagement
keele.ac.uk draws an estimated 14,300 visits a month from search engines. Effectively all of it is organic — about 14,300 visits from unpaid results. Spread across 3,610 ranking keywords, that averages roughly 4.0 organic visits per keyword.
Monthly visits
14.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
14.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
keele.ac.uk AI Visibility
On our AI visibility scale keele.ac.uk earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
keele.ac.uk LLMS.txt
The llms.txt on keele.ac.uk runs to 168 lines (9,591 characters) across 12 sections, last generated in April 2026. It introduces the site as "Keele University". It tells AI engines the business works in Higher Education, Academic Research and Student Services. It describes 5 products, with prices such as Online Courses at £5,000-£10,000/year. Services it lists include Scholarships and Bursaries, Student Accommodation, Career Services and Health and Wellbeing Support. The audience it names is Undergraduates, Postgraduates, International Students, aged 18-30 (UK, Europe, Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, Google Analytics and jQuery. The keywords it claims start with "Keele University", "university in Staffordshire", "higher education" and "student life". It gives the company type as Public University.
Status
Published
AI engines can read it
Lines
168
In the file
Size
9.6K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# Keele University ## About Keele University delivers top-tier higher education on its expansive Staffordshire campus, where students dive into a rich mix of academic rigor and real-world application. Spanning medicine, sciences, social sciences, and more, programs emphasize interdisciplinary learning that prepares graduates for dynamic careers. With a focus on research excellence, Keele leads in areas like health innovation and sustainability, collaborating with global partners. International students find a welcoming home, supported by tailored orientation and visa services. The campus pulses with energy—think award-winning sports facilities, thriving arts scene, and eco-friendly living options. Keele's online courses break barriers, letting professionals upskill without relocating. Scholarships abound, rewarding merit and need alike to democratize access. Student support is holistic, covering academics, mental health, and career prep with one-on-one mentoring. The medical school's hospital integration offers hands-on training unmatched elsewhere. Alumni achievements spotlight Keele's impact, from policy shapers to entrepreneurs. Community ties strengthen through local volunteering and knowledge exchange. Digital transformation keeps teaching fresh, blending lectures with virtual labs. Employability soars thanks to internships and industry links. Inclusivity drives everythin
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Undergraduate DegreesContact for pricing
- Postgraduate Taught ProgramsContact for pricing
- PhD Research DegreesContact for pricing
- Online Courses£5,000-£10,000/year
- Short CoursesContact for pricing
Services it tells AI about
- Scholarships and Bursaries
- Student Accommodation
- Career Services
- Health and Wellbeing Support
- International Student Services
Competitors it names
Audience it targets
Undergraduates, Postgraduates, International Students · 18-30 · UK, Europe, Global
Company type
Public University
keele.ac.uk Organic Keywords
Google lists keele.ac.uk for about 3,610 keywords, which together bring an estimated 14,300 organic visits a month.
Ranking keywords
3.6K
Found in Google for this domain
Visits they bring
14.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
keele.ac.uk SEO Audit
The latest technical audit of keele.ac.uk scored 80 out of 100 overall. Performance is its weakest area at 52, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap.xml
- HighAdd Alt Text to Images
- CriticalOptimize Page Load Speed
- MediumEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
keele.ac.uk Competitors and Alternatives
Keele University's company profile names https://www.staffs.ac.uk, https://www.birmingham.ac.uk, https://www.nottingham.ac.uk and https://www.leicester.ac.uk as competitors. Its own llms.txt adds https://www.manchester.ac.uk and https://www.liverpool.ac.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are ufam.edu.br, internetbrands.com, hust.edu.vn and bienpublic.com.
keele.ac.uk Company Profile
Keele University stands as a beacon of higher education in the UK, nestled on a stunning 600-acre campus in Staffordshire that blends historic charm with modern facilities. Founded with a vision to provide accessible, multidisciplinary education, it offers a wide array of undergraduate and postgraduate programs across disciplines like medicine, humanities, sciences, and business. Students from over 120 countries call…
Keele University was founded in 1949, about 77 years ago, and is headquartered in Newcastle-under-lyme, United Kingdom. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Higher Education, with further tags for Universities, Research Institutions and Student Services. Products on record for it: Undergraduate Degrees, Postgraduate Programs and Online Courses. Total funding on record is Publicly Funded. Its tagline reads: "Shaping futures through innovative teaching, groundbreaking research, and a vibrant campus community in the heart of Staffordshire.".
- Sector
- Higher Education
- Headquarters
- Newcastle-under-lyme, United Kingdom
- Founded
- 1949
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Publicly Funded
- Products
- Undergraduate Degrees, Postgraduate Programs, Online Courses
keele.ac.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
keele.ac.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for keele.ac.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to keele.ac.uk
Neighbours of #40,191 in our worldwide ranking — each with its own report.
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