Last updated: September 2026
Global rank: Worldwide · 2026-09
#253,229
AI visibility: Grade A
85
SEO health: Latest audit
83
Visits
29.6K
per month, estimated
Keywords
1.4K
ranking in Google
Organic share
100%
29.6K organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of jollibee.com.ph
jollibee.com.ph Company Profile
Jollibee stands as the undisputed king of fast food in the Philippines, a homegrown powerhouse that started as a humble ice cream parlor back in the 1970s and pivoted to frying up crispy Chickenjoy that captured the nation's heart. Today, it's not just about that signature chicken – they've built an empire around joyful meals that blend Filipino flavors with global appeal, from sweet-spicy spaghetti to towering Yumbu…
Founded in 1978 (about 48 years ago), Jollibee is based in Pasig, Philippines. Its workforce is listed as more than 10,001 employees. It was founded by Tony Tan Caktiong. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Fast Food, Quick Service Restaurants, Food Delivery and Franchising. Products on record for it: Chickenjoy, Jolly Spaghetti, Yumburger and Peach Mango Pie. Reported revenue is $3.3B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Bida ang Saya – Where joy meets every bite".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Pasig, Philippines
- Founded
- 1978
- Employees
- 10,001+
- Revenue
- $3.3B (2023)
- Funding
- Publicly Traded
- Founders
- Tony Tan Caktiong
- Products
- Chickenjoy, Jolly Spaghetti, Yumburger, Peach Mango Pie
jollibee.com.ph Web Traffic Statistics
Key findings
- Jollibee (Retail, E-commerce & Consumer Goods) is ranked #253,229 worldwide in our September 2026 domain ranking, up 537 places from #253,766 in August 2026.
- It is estimated to receive about 29,600 visits a month from search, 100% of it organic, across 1,380 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 82 lines.
- Its last technical audit scored 83/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #253,229 | ▲ 537 |
| August 2026 | #253,766 | ▼ 15,525 |
| July 2026 | #238,241 | ▲ 24,419 |
| June 2026 | #262,660 | — |
| May 2026 | #262,660 | ▼ 5,928 |
| April 2026 | #256,732 | ▼ 15,085 |
| March 2026 | #241,647 | ▼ 103 |
| February 2026 | #241,544 | — |
What this company does
Jollibee stands as the undisputed king of fast food in the Philippines, a homegrown powerhouse that started as a humble ice cream parlor back in the 1970s and pivoted to frying up crispy Chickenjoy that captured the nation's heart. Today, it's not just about that signature chicken – they've built an empire around joyful meals that blend Filipino flavors with global appeal, from sweet-spicy spaghetti to towering Yumbu…
Our read on the site
The overall SEO health of jollibee.com.ph is moderate, with excellent performance and accessibility scores but a low SEO score indicating significant room for improvement. The site lacks critical on-page elements such as H1 tags and has opportunities to enhance its content strategy and technical SEO aspects.
jollibee.com.ph Traffic and Visitor Engagement
Search engines send jollibee.com.ph an estimated 29,600 visits a month. Effectively all of it is organic — about 29,600 visits from unpaid results. Spread across 1,380 ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
29.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
29.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
jollibee.com.ph AI Visibility
jollibee.com.ph scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 8 of 20 points (40/100), worth 12 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
40/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
jollibee.com.ph LLMS.txt
The llms.txt on jollibee.com.ph runs to 82 lines (4,081 characters) across 12 sections, last generated in May 2026. It introduces the site as "Jollibee - Official Website". It tells AI engines the business works in Fast Food, Food Delivery and Restaurant Franchising. It describes 5 products, with prices such as Chickenjoy Bucket at ₱129-₱499, Jolly Spaghetti at ₱89 and Yumburger at ₱79. Services it lists include Delivery, Catering, Drive-Thru and Franchising. The audience it names is Families, youth, urban professionals, aged 5-55 (Philippines primarily, 17 countries). Technologies it mentions include HTTPS Security, Mobile Viewport, Robots.txt, Sitemap.xml and Online Ordering System. The keywords it claims start with "Jollibee", "Chickenjoy", "Jollibee menu" and "Jollibee delivery". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
82
In the file
Size
4.1K
Characters
Sections
12
Updated May 13, 2026
What the file says
# Jollibee - Official Website ## About Jollibee has been the joyful face of Filipino fast food since 1978, evolving from a small ice cream venture into the country's most beloved quick-service restaurant chain. Famous for its Chickenjoy – that perfect blend of crispy fried chicken with a garlicky gravy – alongside sweet spaghetti and affordable burger meals, Jollibee caters to the everyday cravings of millions. Delivery options via app and partners like Grab make it accessible anywhere, while catering handles big events with platters that feed crowds. They're deeply rooted in community, sponsoring youth programs and relief efforts, which builds fierce loyalty. With stores in 17 countries, Jollibee mixes local flavors with scalable operations, franchising to entrepreneurs worldwide. Promotions keep things exciting, from bucket deals to app-exclusive offers. Nutritional transparency helps balanced choices, and the store locator simplifies visits. Under Jollibee Foods Corp, they own brands like Chowking and Red Ribbon, diversifying the portfolio. Customer reviews highlight consistent taste and friendly service that feels like family. As they expand internationally, Jollibee proves Filipino ingenuity can rival McDonald's and KFC on their turf. **Areas of Work:** Fast Food, Food Delivery, Restaurant Franchising ## Things to Remember - **Website:** https://jollibee.com.ph - **Addr
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Chickenjoy Bucket₱129-₱499
- Jolly Spaghetti₱89
- Yumburger₱79
- Peach Mango Pie₱49
- Family Meal A₱599
Services it tells AI about
- DeliveryDelivery fee applies
- CateringCustom quote
- Drive-Thru
- FranchisingInvestment from ₱35M
- Online Ordering
Competitors it names
Audience it targets
Families, youth, urban professionals · 5-55 · Philippines primarily, 17 countries
Company type
Public
jollibee.com.ph Organic Keywords
Google lists jollibee.com.ph for about 1,380 keywords, which together bring an estimated 29,600 organic visits a month.
Ranking keywords
1.4K
Found in Google for this domain
Visits they bring
29.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
jollibee.com.ph SEO Audit
The latest technical audit of jollibee.com.ph scored 83 out of 100 overall. SEO is its weakest area at 40, while performance scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Excellent
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighExpand Meta Descriptions
- MediumEnhance Image Optimization
- HighDevelop a Content Strategy
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
jollibee.com.ph Competitors and Alternatives
Jollibee's company profile names https://www.mcdonalds.com.ph, https://www.kfc.com.ph, https://www.pizzahut.com.ph and https://www.burgerking.com.ph as competitors. Its own llms.txt adds https://www.chowking.com.ph and https://www.redribbonbakeshop.com. Outside its market, the domains ranked closest to it in our worldwide ranking are adelphi.de, people.ai, locaoeste.com.br and oge.net.
jollibee.com.ph Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
jollibee.com.ph Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for jollibee.com.ph yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to jollibee.com.ph
Neighbours of #253,229 in our worldwide ranking — each with its own report.
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